PANPACIFIC UNIVERSITY MANAGING CORPORATE CULTURE ROSE MAE H. MEDINA PHDEM Introduction Effective leadership is critical to the success of any business. In today's complex and rapidly changing business environment, it is essential to understand the espoused values, assumptions, and traditions that shape organizational culture and leadership practices. This presentation will discuss how to manage and lead successful effective leadership in the context of the business environment. What is Corporate Culture CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation CONTENT About Company Vision Mission Understanding Business Ideas Market Conditions Determining Target Consumers Identify Competitors Setting up a Business Model Do Evaluation Understanding the Espoused Values of the Business Environment The espoused values of an organization are the principles or beliefs that are publicly stated by the organization. These values are often displayed on the company's website, in its mission statement, or through its marketing messages. It is essential for leaders to understand and embrace these values as they provide the foundation for the organization's culture. Assumptions that Shape the Business Environment Assumptions are deeply held beliefs that guide behavior and decision-making. These beliefs are often so ingrained that they are taken for granted and not questioned. It is important for leaders to identify and challenge these assumptions as they may be limiting the organization's potential for growth and innovation. Traditions and their Impact on Leadership Traditions are practices or customs that have been passed down from generation to generation. These traditions can be positive or negative and can have a significant impact on leadership practices. It is important for leaders to understand and evaluate the traditions of the organization to determine which ones support effective leadership and which ones need to be changed. Developing Effective Leadership Practices To develop effective leadership practices, leaders must first understand the espoused values, assumptions, and traditions of the organization. Once these are identified, leaders can begin to develop practices that align with the organization's values, challenge assumptions that may be limiting growth, and build on positive traditions while changing negative ones. Communicating Leadership Practices Effective communication is essential to successful leadership. Leaders must communicate their vision, values, and expectations clearly and consistently. Leaders should also actively listen to their team members and seek feedback to ensure that their leadership practices are effective and aligned with the organization's goals. Conclusion In conclusion, managing and leading successful effective leadership in the context of the business environment requires an understanding of espoused values, assumptions, and traditions. Effective leadership practices must align with the organization's values, challenge assumptions that may be limiting growth, and change traditions that are not supportive of effective leadership. Effective communication is also critical to successful leadership. By embracing these principles, leaders can create a culture that fosters innovation, growth, and success. THANK