Ultimate First-30 Days Buyer Email Follow Up Sequence
Day 0 – Immediately – Email 1 – Deliver Lead Magnet:
Subject: Your list of homes in [city] has arrived!
[First Name], you are awesome!
Our whole team is delighted that you got our list of homes for sale in {city} on Facebook. You can access
your list and start browsing homes at the link below:
[Link]
There are tons of homes for sale right now but the good ones are getting sold fast. So if you would like
to cut through all the noise and look at the hottest homes that match your needs, I can send over a
custom list of homes that matches exactly what you’re looking for.
Would you like a custom list?
{Signature}
Day 0 – Later that day – Email 2
Subject: Get more out of your [city] home buying journey
Hey [First Name},
Thank you for getting our list of homes in [city] on Facebook earlier today.
Over the last [X] years at the [Team Name], we’ve helped hundreds of people buy and sell their homes.
We know the ins and outs of the [city] market and we’re committed to helping you get the most out of
your home buying/selling journey.
As you know, there are lot’s of agents in [city] and most of them have almost no real estate experience.
We want to help you cut through all that noise so I’ve included a link to just some of our 5-star reviews
and a personal video from us for home buyers. Please check them out when you get the chance:
[Link to Reviews]
[Link to Video]
I would love to start sending you homes that match what you’re looking for and prepare you for the
home buying process. When works for a quick 5-minute phone call to get you dialed in?
Sincerely,
{signature}
Day 1 – Email 3 – Checking in
Good morning/afternoon/evening {first name}! Just checking in to see if you would like a custom list of
homes that matches your dream home criteria? Let me know when works for a quick 5-minute phone
call :)
Also, here’s the link to my calendar if you prefer to pick a time to chat that works for you here: [link]
Sincerely,
{Signature}
Day 2 – Email 4 – Custom Listing Notifications
Hey [First Name]!
Did you find a home you like on the list I sent you the other day that you would like to look at?
Or maybe you’re looking for something more specific?
I’d love to start sending you more homes that match what you’re looking for. I just need to know exactly
what you’re looking for in your next home. So:
Let me know what you’re looking for here.
You’ll receive a custom list of homes that matches your criteria and you’ll be notified of new listings as
soon as they hit the market.
Great homes hit the market every day and I look forward to sending you the very best ones that match
your needs!
Give me a shout if you find any homes you like :)
Talk soon,
{signature}
Day 3 – Email 5 – Newest Homes for Sale in San Diego
Hey {first name}, I wanted to share this list of the newest homes for sale in San Diego. You can browse
the homes and sort by price, location, beds, baths, and more here:
{link}
Have 5 minutes today or tomorrow for a quick phone call to get you dialed in on your home search?
Best,
{Signature}
Day 5 – Email 6 – Calendar Link
Hi {First Name}, I figured it would be easiest to send you a link to my calendar so you can pick a time to
chat about your home buying goals that works for you: {link}
Also, here’s a great resource for home buyers in {city} thought I would share it with you:
{Link/attachment}
Best,
{signature}
Day 6 – Email 7 – Market Update
Subject: Current state of the [city] real estate market
Check this out {first name}. Here’s a quick {city} market update that we made going over exactly what’s
happening in the {city} real estate market right now. There is a lot of confusion so I wanted to give you
the most reliable information possible based off of real data:
{video/link}
Enjoy!
{Signature}
Day 7 – Email 8 – Agents Faking It
Subject: Is your real estate agent “faking it?”
{first name} – as I’m sure know, there are a lot of real estate agents out there faking it. In fact, there are
almost {X} agents in {city} and over {X}% of them only work with 2 home buyer or seller clients per year.
I wanted to cut through all the noise and give you X reason to buy or sell with our team:
-
We are consistently ranked in the top 1% of agents nationwide
We’ve helped over 600 home buyers and sellers
We’ve been helping buyers and sellers in [city] for over X years
We have hundreds of 5-star reviews, check them out here
We are skilled negotiators that consistently save our client’s tremendous money when they buy
We get our offers accepted over 90% of the time which is almost record-breaking in our industry
The vast majority of our business is from past clients and referrals who love the service we provide
We have the most robust systems in place for getting you a great deal on your next home, learn about
them here
We have access to off-market listings that you can’t find online that are for sale and we provide these
hidden listings to our clients
We have a database of over X potential buyers in [city] that we send your listing to
We have the most robust marketing systems for getting your home sold fast and for top dollar, learn
about them here
Those are just a handful of reasons that separate us from the mass of agents that are faking it. We’d
love a shot at your business and will surpass your expectations! Please set up a quick home buying
strategy session with us by clicking this link: {link}
Talk soon!
{signature}
Day 10 – Email 9
Good morning/afternoon/evening {first name}, have you found any homes that you like yet? Let me
know if I can get you any info on homes you like or if you would like to go see any of them in person :)
{Signature}
Day 16 – Email 10 – Special Lists of Homes
Subject: 3 special homes lists for you
Hi {First Name}, I wanted to give you something special that you can’t find on sites like Zillow and
Realtor.com…
I wanted to give you access to our special lists of the hottest homes that have pools, ocean views, and
just hit the market. Check them out below:
List of Homes with Pools
List of Homes with Ocean Views
List of the Newest Homes that Just Hit the Market in the Last 24 Hours
Happy searching,
{Signature}
Day 19 – Email 11 – Touching Base
Subject: Touching Base
Hi {first name}, just touching base to see if you would like a custom list of homes that matches what
you’re looking for?
Would love to help you cut through the noise and send you only the very best homes that match what
you’re looking for.
When works best for a quick 5-minute call so you can tell me a bit about your next home?
Here’s the link to my calendar to pick a time to chat that works well for you: [Link}
Day 25 – Email 12
Subject: How to get your offers accepted like a pro
Hi {First Name}, when you find a home you love and make an offer on it, there’s nothing worse than
having your offer rejected and your dream home being sold to someone else. This will surely make you
feel like you just missed out on the love of your life. But we have some good news…
We get our offers accepted over 90% of the time! This is almost record-breaking in our industry and
right now I’m sharing our 5 pro tips to get your offers accepted so you can actually buy your dream
home when you find it.
I filmed a quick video going over the 5 pro tips and thought I would share it with you :)
Check out the 5 Pro Tips Here
To your success as a home buyer,
{signature}
Day 28 – Email 13
Subject: Our 1-month anniversary is around the corner!
Hi {first name}, it has been 28 days since you first got our list of homes for sale in {city} on Facebook. Is
there any chance we can hop on a quick, no-obligation, 15-minute home buying strategy phone call to
get you dialed in?
Happy one-month anniversary to us!
{signature}
Day 30 – Email 14 – Into the Frey of Goodwill
Subject: Time to level up your home buying journey…
Hey {First Name},
Thank you once again for getting our list of homes in {city} 30 days ago.
As you probably know by now, we’ve helped hundreds of people buy and sell their homes and we know
the {city} real estate market like the back of our hands.
So, over the next few months, I’ll be sharing with you our best pro tips for buying or selling in 2019:
How to net the most profit when selling your home
Home improvements that net you the biggest return on your investment
Tax tips that save you thousands when you sell
How to spot a real estate deal
Market updates
Special lists of homes
Much, much more!
Allow my experience to be your expert guide!
Cheers,
{signature}
