EVOLUTION OF
6.53
MEDIA
April N. Pineda
INTRODUCTION
An important development with the growth of
digital media has been the move from a traditional
communication model of ‘one to many’,
characteristic of print and broadcast media, to a
‘peer to peer’ model that facilitates collaborative
creation and sharing of content. As content is
digitized, it becomes accessible from a multitude of
devices, including radio, television, personal
computer and, perhaps most importantly, the
mobile phone, which is emerging as the dominant
platform for delivering content of all kinds. The
digitalization of voice, image, sound and data –
known as convergence – is creating new
opportunities for interaction. This lesson will talk
about the media development breakthrough with
the human history.
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LEARNING OBJECTIVES
In this lesson, you will:
1. Identify traditional media and new media, and their
relationships. MIL11/12EMIL-IIIb-5
2. Examine the technology or resources available
during the prehistoric age, the industrial age, the
electronic age, and the new or digital age;
3. Identify the devices used by people to
communicate with each other, store information,
and broadcast information across the different
ages;
4. Editorialize the roles and functions of media in
democratic society. MIL11/12EMIL-IIIb-6
5. Search and look up the latest theories on
information and media. MIL11/12EMIL-IIIb-7
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TRADITIONAL TO NEW
MEDIA
“Titanic, in full Royal Mail Ship (RMS)
Titanic, British luxury passenger liner
that sank on April 14–15, 1912, during
its maiden voyage, en route to New
York City from Southampton, England,
killing about 1,500 passengers and ship
personnel. One of the most famous
tragedies in modern history, it inspired
numerous stories, several films, and a
musical and has been the subject of
much scholarship and scientific
speculation.”
Source: https://www.britannica.com/topic/Titanic
Contributed by: Amy Tikkanen Retrieved on : May 22, 2020
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EVOLUTION OF MEDIA
PRE-INDUSTRIAL AGE (BEFORE 1700S)
People discovered fire, developed paper from plants, and forged
weapons and tools with stone, bronze, copper and iron.
Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
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PRE-INDUSTRIAL AGE (BEFORE 1700S)
• Angono-Binangonan Petroglyphs
• Photo Source: National Museum
• Acta Diurna in Rome
• Photo Source: Ancient Origins
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PRE-INDUSTRIAL AGE (BEFORE 1700S)
• Dibao in China
• Photo Source: Timetoast
• Papyrus in Egypt
• Photo Source: Met Museum
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INDUSTRIAL AGE (1700S-1930S)
People used the power of steam, developed machine tools, established iron
production, and the manufacturing of various products (including books
through the printing press).
Examples:
• Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)Telephone (1876)
• Commercial motion pictures (1913)
• Motion picture photography/projection (1890)
• Telegraph
• Motion picture with sound (1926)
• Punch cards
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INDUSTRIAL AGE (1700S-1930S)
• Printing Press
• Photo Source: Encyclopedia
Britannica
• Telegraph
• Photo Source: www.history.com
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ELECTRONIC AGE (1930S-1980S)
The invention of the transistor ushered in the electronic age. People
harnessed the power of transistors that led to the transistor radio, electronic
circuits, and the early computers. In this age, long distance communication
became more efficient.
Examples:
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e.
• Mainframe computers - i.e. IBM 704(1960) EDSAC (1949) and UNIVAC 1
(1951)
• Personal computers - i.e. Hewlett- Packard 9100A (1968), Apple 1 (1976)
• OHP, LCD projectors
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ELECTRONIC AGE (1930S-1980S)
• ENIAC
• Photo Source: Encyclopedia
Britannica
• Apple I
• Photo Source: www.history.com
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INFORMATION AGE (1900S-2000S)
The Internet paved the way for faster communication and the creation of the social network. People
advanced the use of microelectronics with the invention of personal computers, mobile devices, and
wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the
information age.
Examples:
• Web browsers: Mosaic (1993), Wordpress (2003) phones Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999)
• Smart phones
• Cloud and Big Data
• Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007) Video: YouTube (2005)
• Wearable technology
• Video chat: Skype (2003), Google Hangouts (2013)
• Augmented Reality / Virtual Reality
• Search Engines: Google (1996), ), Yahoo (1995)
• Portable computers- laptops (1980 netbooks (2008), tablets (1993)
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ACTIVITY
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ROLES OF MEDIA IN A
DEMOCRATIC SOCIETY
Transitions from one technology to
another have greatly affected the
media, although it is difficult to say
whether technology caused a
cultural shift or resulted from it.
The role of the media is vital in
generating a democratic culture
that extends beyond the political
system and becomes engrained in
the public consciousness over
time.
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MEDIA FULFILLS SEVERAL ROLES IN OUR
DEMOCRATIC SOCIETY, INCLUDING THE
FOLLOWING:
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INTERNET OF THINGS
(IOT)
Mobile networks already deliver
connectivity to a broad range of devices,
enabling the development of innovative
new services and applications. This new
wave of connectivity is going beyond
tablets and laptops; to connected cars and
buildings; TVs and game consoles; smart
meters and traffic control; with the prospect
of intelligently connecting almost anything
and anyone.
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The Internet of Things (IoT) refers to the use of intelligently connected
devices and systems to leverage data gathered by embedded sensors
and actuators in machines and other physical objects.
By which mobile operators have identified the following key distinctive
features:
1. The Internet of Things can enable the next wave of life-enhancing
services across several fundamental sectors of the economy.
2. Meeting the needs of customers may require global distribution
models and consistent global services.
3. The Internet of Things presents an opportunity for new commercial
models to support mass global deployments.
4. The majority of revenue will arise from the provision of value-added
services and mobile operators are building new capabilities to enable
these new service areas.
5. 5. Device and application behavior will place new and varying
demands on mobile networks.
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A common understanding of the distinctive nature of this
nascent opportunity should help hasten this development. This
has believed to be full blown in the next decade. The figure
depicts a Smart City.
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The IoT will also help widen access and improve quality of
education and health
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In education, mobile-enabled solutions will tailor the learning
process to each student’s needs, improving overall proficiency
levels, while linking virtual and physical classrooms to make
learning more convenient and accessible.
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THANK YOU
“WHO EVER CONTROLS THE
MEDIA, CONTROLS THE MIND.”
-Jim MorrisonAmerican Singer, Songwriter
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