ACTION
Distributing promotional
content endorsing
Philippine tourist
attractions in major
Philippine airports
STRATEGIES




Create visually
appealing
promotional
material that can
attract tourists
about the different
destinations in the
Philippines.
Partner with
famous people who
can appear in the
pages of the
promotional
materials, which
will bring attention
from their
audience.
With the help of
Government
Sectors and LGUs
funding, produce
the promotional
material in mass
quantities.
Partner with major
airlines (Cebu
Pacific, Air Asia,
Philippine Airlines,
Pan Pacific
Airlines, and
Skyjet) in the
Philippines to make
campaigns
developed in order
TIME FRAME
Approximately 5
years
A DOT plan that
is planning to
also increase
revenue in
tourism is set to
last for 5 years.
With that in mind
the time frame of
our action plan
will also last for
around 5 years.
RESOURCES
Materials/
Stakeholders
Resources
 Brochure
 Government
Agencies or
 Flyers
Department of
 Pamphlets
Tourism (DOT)
 Posters
Government agencies
 Travel
specifically the
Guides
Department of Tourism
in the Philippines are
the main contributor in
improving the
Philippines tourism.
They will be responsible
for providing funds for
the distribution of these
brochures.

Local
Government
Units (LGUs)
They can provide
brochures and flyers
about their specific city
or province as a whole;
They can provide
advertising about their
area and highlight the
unique attractions and
experiences that they
can bring to the table.
 Volunteers
They can distribute
these flyers and
brochures in the
airports. They can also
provide insight over
their recommendations
EXPECTED
OUTPUT
Proposed
Budget

50
MILLION
PESOS
Approxima
tely, 50
MILLION
PHP will
be used for
paper
flyers,
brochures,
public
declaration
amendmen
ts,
documents
, posters
promotiona
l banner,
social
media
platforms,
advertise
ments,
commerci
als, etc.


Increased
number of
tourists and
revenue from
them.
Better image
of the
Philippines
and increased
popularity of
different
tourist spots
Improved
relationship
with airlines
which will
bring more
collaborative
opportunities
about tourism
in the future.
Advertising/Promoting
Philippines’ beauty
through online
platforms.



to reach out to as
many tourists as
possible and have
volunteers to
distribute the
promotional
materials.
Find web
developers and
designers that
could help in
creating a visually
appealing
advertisement or
promotion about
the Philippines’
tourist spots.
Hire someone
famous that could
be the endorser, in
which this would
gather diverse
individuals who
would appreciate
the beauty of the
Philippines.
Create contents
such as making
videos and posts
that ensures
interactivity
between the
platform and the
audience.
about a certain
destination.
Approximately 5
years.
This part of the
action plan will
be done
simultaneously
with the
distribution of
flyers and
brochures.

Government
Agencies or
Department of
Tourism (DOT)
They will be responsible
for providing funds to
develop advertisements
or promotions through
online platforms.

Local
Government
Units (LGUs)
They can provide the
highlight of their unique
attractions and
experiences that can be
used in advertising.
 Web Developers
They would be
responsible for the
construction and design
of the said
advertisements/promoti
ons that will be
uploaded on online
platforms.
 Web Designers
They would be
responsible of the layout
and design of the said



Laptop
Online
platforms
Internet



Increased
number of
tourists and
revenue from
them.
Better image
of the
Philippines
and increased
popularity of
different
tourist spots
Provide an
audiencefriendly
advertisement
or promotion
advertisements/promoti
ons that will be
uploaded on online
platforms.