Skill/Knowledge Description Understanding of Enterprise Understanding the nature and characteristics of enterprises, including different types of enterprise and their ownership, and the role and importance of enterprise in the economy. Business Planning Understanding the key elements of a business plan, including market research, financial planning, and operational planning. Marketing Understanding the principles of marketing, including the four Ps (product, price, place, and promotion), market segmentation, targeting, and positioning. Sales Understanding the sales process and techniques for effective selling, including identifying customer needs, handling objections, and closing the sale. Customer Service Understanding the importance of customer service and techniques for providing excellent customer service, including communication, problemsolving, and conflict resolution. Financial Management Understanding the basic principles of financial management, including budgeting, cash flow forecasting, and financial statements. Operations Management Understanding the principles of operations management, including production planning, inventory management, and quality control. Human Resources Understanding the role of human resources in the enterprise, including recruitment, training, and performance management. Entrepreneurial Skills Developing and applying entrepreneurial skills, including creativity, innovation, risk-taking, and resilience. Globalization Understanding the impact of globalization on enterprises, including opportunities and challenges in international markets.
