Indian Cross border e commerce: Focus on imports
Objective:
The study is a detailed analysis of the flow of .imported products to fulfill the demand of the Indian customers purchasing
online. The e commerce market is comprised of different subsectors including travel, financial services, e commerce retail,
Classifieds and other smaller categories.
The focus of the study will be only e commerce retail i.e. online purchasing of goods and not services. At the end of the
study some of the addressed questions will be

Who do buy the imported goods :
Types of customers who make purchase cross border
Which cities they are based and what are their common attributes are?
What are their common preferences of buying imported products i.e. particular platform, payment
preference, etc

What do they buy?
Top product categories purchased cross border
What specific products they buy in these above broader categories?
Are they loyal to certain brands? If yes what are they?

Why do they want buy imported goods?
What are the customer motivation/reasons behind buying imported goods?
What are the destinations from where they buy these imported products?
What factors might increase their cross border purchasing?

Where do they usually make purchase for those goods?
What are the destinations from where they buy these imported products?
How do customers make they their purchases i.e. payment mode, devices used etc.
What are the some of the new cross border selling portals and prospect target?

How do they do their fulfillment?
Who are the logistics partners?
What the different ways of fulfillment are in cross border purchases?
The main objective of the study is to identify and understand the mindset and preferences of the Indian customers when they
shop cross-border and their order is fulfilled. Which portals have the maximum cross border shopping traffic and who are the
new players in the space
Introduction:
In 2014 the total size of the e-commerce market in India was estimated at USD17.6 billion and is expected to reach USD 30
Billion in 2016. The forecast also shows that it will reach USD 120 Billion by the end of 2020 with an annual growth rate of 51%
between 2016 -2020.
Market share by category
(Total e commerce market 2014: USD 17.6 Billion)
6%
Addressable
segment for this
study
4%
5%
17%
68%
Travel
E comemrce Retail
Financials
Clssifieds
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Others
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Indian e commerce: Focus on imports
Source: KPMG
E tailing in India
Out of all the segments of e commerce e-tailing is the fastest growing. With a CAGR of approximately 52 per cent it is
expected to grow from USD3 billion in 2014 to USD36.7 billion by 2020. As the country is witnessing increased penetration of
internet and smart phones and companies are focusing on advertising and ease of shopping for customers it is helping the
segment to grow faster. According to a study by "technopack" done in 2012 e tailing might also reach USD 76 billion by 2021
Total e-tailing Market in India
Market size in USD Billion
40.0
35.0
30.0
25.0
20.0
36.7
15.0
23.7
10.0
15.5
5.0
0.0
3.0
4.5
6.7
2014
2015 (e)
2016 (f)
10.2
2017 (f)
2018 (f)
2019 (f)
2020 (f)
Source: KPMG
Cross border E tailing in India
As per the study by PayPal and Ipsos Mori Indian consumers spend on International websites is expected to be about $14.6
billion in 2016
As an obvious fact there is a huge potential in the Indian market for both domestic and cross border e commerce as only 2% of
the population shop online. However, India’s cross border ecommerce potential, is limited by low urbanization, internet
penetration and income levels. The key factor can be the Mobile, as Smartphone penetration is growing at 150% year on year
more than any other device
As per our analysis the cross border e tailing might experience an average year on year growth of 70 to 80% during 20162020
Market size in USD Billion
Cross border e-tailing Market in India
30.0
25.0
20.0
Almost 75% growth annually
expected in cross border shopping
during 2016-2020
15.0
25.6
10.0
14.1
5.0
0.0
7.8
0.8
2014
4.4
2.5
1.4
2015 (e) 2016 (f) 2017 (f) 2018 (f) 2019 (f) 2020 (f)
5Dots Analysis; KPMG Report: Economic times
Most Popular Online Retail Categories in India
Some interesting facts about the Indian retail market
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Indian e commerce: Focus on imports

Online retail constitutes only 0.4% of India’s total retail market, expected to increase to 3% by 2020.

Only around 35% of Indians have access to bank accounts and even those who do possess debit or credit cards are
wary of using them online.

Industry studies indicate that online travel dominates the ecommerce industry with an estimated 70% of the market
share.

60% of Snapdeal customers pay with cash on delivery.

In the internet retail sector, the top category in India is consumer electronics and video games, with almost 741
million values in 2013.
800
700
Million USD
600
500
400
741.3
300
200
0
276.3
268
100
2.8
Traditional Toys Media Products
and Games
85.4
20.2
Consumer
Healthcare
Consumer
Appliances
Consumer
Electronics and
Video Games
hardware
Most Popuar Online retail categories 2014
Apparel and
Footwear
3.8
Beauty and
Personal Care
Source: Euromonitor International – Internet Retailing in India, 2014
Preferred Online Payment Methods in India:
Credit and Debit card along with Cash/Cheque make up around 60% of online payments. Around 70% of the card users pay
via Visa cards followed by Master card and American express with 24% and 6% respectively
% share of cross border online payment modes
4%
3% 3%
Credit and Debit Card
PayPal
6%
34%
6%
6%
Cash or Cheque
Bank Transfer
Prepaid Card
Other Money Transfer
Prepaid Voucher
Other
8%
6%
24%
Source:Paypers 2014
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ITZ card
Oxicash
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Indian e commerce: Focus on imports
Customer Analysis
This section will help you understand customer attributes who shop online i.e. where are they majorly located, what do they
majorly buy and what are their common preferences
Majority of the E-Commerce traffic is coming from Bangalore followed by the two metros of Delhi and Mumbai. Below are
defined some trends on the basis of a study conducted by "Browntape" after analyzing data of 700,000 orders made across
multiple market places and various categories. As a key trend from the study South Indian buy more than the North Indians.
The top fifteen cities include
Sr.no
City
Type of city
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Bangalore
Delhi
Mumbai
Hyderabad
Chennai
Pune
Kanchipuram
Gurgaon
Rangareddy district
Thane
Gautam Buddh Nagar District
Ahmedabad
Ghaziabad
Kolkata
Jaipur
Tier 1
Tier 1
Tier 1
Tier 1
Tier 1
Tier 2
Tier 2
Tier 2
Tier 2
Tier 2
Tier 2
Tier 2
Tier 2
Tier 1
Tier 2
State
Karnataka
Delhi
Maharashtra
Andhra Pradesh
Tamil Nadu
Maharashtra
Tamilnadu
Haryana
Andhra Pradesh
Maharashtra
Uttar Pradesh
Gujarat
Uttar Pradesh
West Bengal
Rajasthan
% of total
orders
14.12%
11.65%
6.98%
5.73%
4.12%
4.07%
3.99%
3.18%
2.51%
2.14%
2.09%
1.63%
1.52%
1.32%
1.28%
Note: the study is from 2014 and % includes both Domestic as well as International purchases from these customers. However while making the cross border purchases these
origin cities will remain same but the splits might change a bit
Out of the above top five cities three are the south Indian cities. Higher percentage of educated persons in south India is also
one of the factors why they shop more
Apart from the tier 1 one city the Indian consumers from tier 2 and tier 3 cities are already buying online, especially those who
want the latest items now. A recent survey conducted by Times of India found that rural and small-town shoppers having
mobile internet prefer to buy products online instead of waiting for new products to get launched in tier 1 city stores and final
reach their local shops
Overall sales count from T1, 2, 3 cities in India
T3 cities
T2 cities
30.25%
25.48%
T1 cities
0.00%
44.27%
10.00%
20.00%
30.00%
40.00%
Overall sales count from T1, 2, 3 cities in India
Source: Browntape
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50.00%
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Indian e commerce: Focus on imports
5 States that can be ignored
Although all the states have huge potential but due to certain issues like connectivity issues, laws and restrictions, or even
cheating customers, certain bigger states contribute less than 1% in total online sales.





Kerala
Bihar
Orissa
Madhya Pradesh
Assam
Consumers are more open to shop online due to COD which has made it very convenient for people to pay for products even
if they do not own a debit or credit card.
Detailed analysis of Bangalore (top city with maximum online purchasing consumers for Domestic as well as cross
border)
This is a sample study and can be replicated for other cities in a separate study with more detailed questionnaire
In this survey of more than 500 respondents majority of them were aware of online buying and many were already making
online purchases
Particulars
Total interviewed (500)
Aware of online buying
Buy online
Doesn't buy online
Percentage
100%
98.2%
81.8%
16.4%
As per the survey by Economic Times, customers choose an online retailer based on price and quality, followed by genuine
products and convenience. Doubtful about quality of products (5.6%), habit of inspecting before buying (4.8%), and fear of
revealing credit card details (3.2%) and to avail offers in stores (2.8%) are basic reasons for not buying online. as reason for
buying online. Some key reasons to buy online are Convenience (22.4%), to avail online offers (22.2%), large variety (19.4%)
and compare pricing of products (17.8%)
Consumers prefer online store because of variety available in just one click. The current study focused on understanding what
categories of products are preferred by Bangalore customers and the following observation is made
Particulars
Percent
FMCG (food products, soaps, shampoos, etc.)
17.8%
Kids products (toys, milk powder, nappies, clothes, etc.)
10.8%
Durable products (mobiles, branded goods, etc.)
21.4%
Clothes, apparels and footwear
Kitchen appliances
18%
4%
Complete home needs
9.8%
Total (409 out of 500)
81.8%
In Bangalore Most consumers preferred mobiles and accessories followed by clothes and FMCG’s followed by Kid’s products
and home needs like curtains, etc. (10%); Considering the age of the respondents (25-35 years) kitchen appliances were least
preferred
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Indian e commerce: Focus on imports
Frequency of purchase: Key objective of this section was to understand how frequently you buy the products between the
given options
Bangalore City: frequency of online purchase
Particulars
Percent
Very often
11.6 %
Weekly
9.8%
Forth nightly
23.2%
Monthly
37.2%
Total ( 409 out of 500)
81.8%
Majority of the consumers bought once in a month i.e. 37% and around 20% buy regularly less than a week, for those who buy
once in a month the amount spend is usually high i.e. spending on some expensive product categories like cameras, smart TV
etc
Demographic Factors Impact on Customer Buying Behavior
A lot of factors influence the activities of customer in the market. These factors include like demographic, social, economic,
cultural, political and technological factors; demographic factors impact customer’s life style and play a major role in
determining purchase decisions like age, gender, education, occupation, income level
Customer Buying Behavior (Sample size: 500)
Demographic factors
Age
15-20
9.4
20-30
36.4
30-40
28.2
40-50
15.4
>50
10.6
Gender
Male
41.4
Female
58.6
Occupation
Employee in service
39.8
House wife
10.2
Professional
16.6
Business/self-employed
12.6
Student
18.8
Retired
2.0
Income
0-200000
28.6
200000-400000
3.2
400000-600000
23.4
600000-800000
20.2
800000-1000000
15.6
>1000000
9.0
How much they spend:
At the end of the day what we need to consider is the amount spend while purchasing. 8% of respondents spend more than
20% of their monthly salary via online purchase but majority of them still spend very less reason being some 50% of their
monthly expense is house rent and medical expenses followed by monthly provision expenses
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Indian e commerce: Focus on imports
Findings &Suggestions
The study conducted in Bangalore has observed a great acceptance for online retailing, income and occupation have impact
on online buying behavior and gender has no influence on online buying behavior as per the ANOVA test. Online retailing is
popular among both genders and middle aged consumers, mostly employees and middle income groups are opting to
purchase online.
Durable products are high in demand for example electronics, mobiles, etc. and most customers buy at least once in a month.
Convenience and to avail discounts/offers are the top two reasons to purchase online. Customers also use online platform to
check variety of goods available. A lot of complaints around payment and delivery system are recorded and if these can be
addressed well along with assurance regarding quality of the product customers might increase their online purchasing. As per
the survey and customer responses the following suggestions were made:
Customer’s main concern is about quality of products and prompt delivery (delayed or wrong item delivery), if e-tailers
can employ proper supply chain management and provide assurance about product quality and timely delivery, the
customer will be satisfied and become loyal.
Providing better description of products with 3D-image and simulation technique to know how it looks on a person,
etc. can help customer better understand the features and look of the product.
Transparency is the main requirement of customer, even though 24x7 customer service and track order facility is
available with most e-tailers, it should be more efficient and effective and further e-mail and mobile notifications
regarding delivery will further strengthen e-retailer’s commitment for prompt delivery of goods.
Credibility in payment should be ensured. Steps should to be taken to sort out issues of security and payments by
debit/credit cards. Banking laws and regulations need to be adjusted so that electronic fund transfers and credit card
payments become easier and safer.
Price comparison is another important feature which the customer looks for so that he can compare competitive
products pricing, and make a decision about product purchase.
Honest disclosure of features of products and terms of purchase and replacement should be clearly mentioned in the
retailer’s website.
Clarity in pricing and discounts on the products, if any should be clearly mentioned.
Post sale service facility is one feature which is required by customer even though the facility is provided by the
product company itself, these e-tailers should ensure that product companies fulfill those norms on behalf of the
customer.
By making these few additions, online retailers can attract more customers and consumer loyalty can be improved
Cross Border Destinations
One of the top cross border destinations for Indian online buyers is United States. Some key categories include Automotive,
Baby supplies, Toys, clothing, footwear and accessories, jewelry, watches, cosmetics, health products and digital
entertainment. Along with some favorable factors like increasing internet penetration there as some challenges as well which
needs to be removed like high shipping cost, import duties and complexities in returns and exchanges
While shopping cross border, how do these customers shop? In a survey conducted by Pitney Bowes, majority of Indian cross
border shopping consumers find products on retailer's website directly . Some of the other key findings of the survey are
highlighted below
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Indian e commerce: Focus on imports
Cross border shopping
Consumers visit
retailer's site directly to
find a product
Consumers shopping cross
border get aware about the
new products from the social
media platforms
38%
51%
39%
Cross border shopping
consumers prefer search
engines to purchase a
product
% in total will exceed than 100% as single respondent replied to all three question
Key reasons why Indian consumers prefer shopping internationally
Product quality is better, the products are interesting, have better prices and more variety are some of the key motivations for
youth in India to shop internationally. Trust on online stores and their product authenticity are some more reasons which
promote cross border shopping. Finally return policies are very flexible on international websites compared to domestic market
places. Payment safety and Coupons, promotions and discounts available on these sites are few more drivers which affect
international purchasing.
Product variety is not a big reason for consumers from Tier 1 cities however for Tier 2 and Tier 3 cities Product variety is a
driven to shop internationally as well as domestically. In Tier 1 cities consumer's shop online due to more trust and less
complicated fulfillment services e.g. companies like DHL, FedEx would be delivering your product who have high service
standards as compared to some unorganized player in India domestically
Indian Consumers Purchasing Cross-border (%)
Indian consumers purchasing cross-border (%)
Hong Kong
11.00%
China
22.40%
UK
24.20%
USA
0.00%
66.40%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
% consumers purchasing from respective countries
Source: DHL – Shop the World! Consumer attitudes towards global distance selling, 2014
Reliability: Consumers are also not much concerned about whether the product are fulfilled domestically or imported as they
are generally asked for this kind of opinion. However if they are given this option then they would prefer to buy get it fulfilled
internationally due to reliability factor.
The next section would provide more detailed analysis about what sub categories and what Brands the consumers prefer. Also
city wise consumer preferences within products
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Indian e commerce: Focus on imports
What top 9 cities of India purchased online
City
Category
Mumbai
Fashion and Beauty
Delhi
Home Products
Pune
Fitness buffs
Bangalore
FMCG, Kids Products,
Gaming Kits
Chennai
Books
Hyderabad
CD/DVD & Electronics
Kolkata
Arts, Games and fitness
products
Ahmadabad
Acoustic guitars/
Fashion products
Jaipur
Handicraft/ Camera and
equipments/ Fashion
Comments
Fashion and beauty products are most common in Mumbai. Gender wise
people have unique prefrences males prefer T-Shirts, jackets and
sunglasses, women splurge on sarees, and earrings in apparel and
accessories category. Photography is also something Females express
keen interest in by those in Bangalore and Delhi.
Advanced electronics products like dishwashers, vacuum cleaners and
washing machines are purchased by females . The sale of advanced
products has grown by 35% year on year in 2016. Return of goods
service is most common for Delhi shoppers
In comparison to Mumbai, Delhi and Chennai, Pune has witnessed to
have an extensive number of fitness enthusiasts. Within fitness related
items men prefer proteins supplements & home gyms whereas women
prefer weight loss supplements & exercise cycles
Bangalore consumers prefer buying food products, soaps, shampoos in
FMCG and moms purchase a lot of baby care products. As compared to
other metro cities Bangalore youth are more Gaming enthusiasts and are
more tech savvy and buy a lot of gaming products
Chennai has the most avid readers of the country as books across
genres are heavily shopped by people in this city. The finding highlighted
a larger number of men to shop online for books as compared to females
Hyderabad is the budding hub for Pop Culture. Owing to this, Hyderabad
sees a higher rate of purchases in the music and move section. Male
buyers are more into music and prefer buying guitars, speakers,
headphones while female buyers are more into fashion and beauty
Kolkata, the city of art enthusiasts are extremely passionate about buying
art related goods online as compared to consumers in other cities. Male
buyers also have a keen interest in games and fitness related
equipments like protein bars and protein shakes while females love to
splurge on photography equipment and accessories followed by weight
loss gear
Ahmadabad has displayed its love for acoustic guitars and recording
studio equipment’s. Buyers in the city are reported to have spend more
on music related goods followed by items in the fashion category. Males
splurge on guitars, audio equipments while women prefer buying clothes
and accessories
Jaipur, the Pink City has shown its love for Handicraft items. The city has
more handicrafts lovers as compared to Hyderabad and Kolkata. Male
buyers are also spending on photography equipments such as tripod,
camera, and lenses while female are buying clothing, sunglasses
followed by food related items.
Are the customers loyal to certain brands? If yes what are they?
As per the primary interviews conducted with professionals in Snapdeal and Jabong, very few customers (5-10%) are brand
oriented and that too for very specific categories like expensive electronics cameras (e.g. Nikon and Canon) and Smart TV
(Samsung and Sony) have maximum sale in their respective categories. As a rough estimate products above 15000-20000
INR customers are more sure which brand they want to buy
In lower price categories customers are not that brand oriented like (headphones, mobile covers, T–shirts) and can go for any
known brand to them even they can explore a new brand as well
Indian customers are very price centric and 2-3% variation in discounts on the same price
Brands play role majorly when there is any new product launched with any specific/unique feature like (I phone 7), Samsung
Curve smart TV etc. Brand also play a role when the there are very lucrative discounts/ exchange offers on any specific brand.
Online marketplaces are interested in satisfied customer rather than very brand loyal customer
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Indian e commerce: Focus on imports
As per several customer interviews similar to brand loyalty all the websites were not equally preferred by online customers.
Amazon was the most preferred followed by Flipkart. These two companies are most trusted in the industry and hence, have a
huge reliability. Also, the sellers listed on these websites are generally from
Tier 1 cities as compared to Snapdeal and PayTM which have more sellers from tier 2 and 3 cities. Also, these websites have
the most lenient return policies as compared to others and also the time required to process a return is low for these
Top categories and products with their preferred Imported Brands
Category
Fashion and Beauty
Home Products
Fitness Buffs
FMCG, Kids
Product, Gaming
Kits
CD/DVD,
Electronics
Products
Preferred imported Brands
T Shirt
Affliction
Blac Label
Ben Sherman
Jackets
Armani
Diesel
Guess
Sunglasses
Dolce & gabbana
Burberry
Maui Jim
Jewellery
Van clef & arpelS
Tiffany & co
Piaget
Dishwashers
L.G(elite segmant)
Whirlpool (Elite
segmant)
Bosch 300 series
Vacuum Cleaners
Dyson ball multi/floor
vacuum
Shark navigator liftaway vacuum
Dyson 360 i-robot
vacuum
Washing Machines
Samsung(elite
segmant)
Whirlpool(elite
segmant)
Bosch
Gym Equipments
Trecor
SteelFlex
Cybex
Protein and weight Loss
Supplements
Optimum Nutrition
Ultimate Nutrition
Cellucor
Shoes
Jimmy choo
Aldo
Steve Madden
Cosmetics
Oriflame
Mac
Chanel
Mobile Phones
Apple
Oneplus
Xiaomi
Gaming Kits
Playstation
Xbox
Nintendo
Musical Instruments
Yamaha
Gybson
Tama
Speakers and Headphones
Audio-technica
Marshall
Bose
Cameras
Canon
Nikon
Go Pro
Source: Primary interviews, Online Market places, Press releases
Rewards bring Loyalty
As per the research done by AIMIA India to operate in India we need to leverage the insights from the young, urban, Indian
consumer their attitude to life and their relationship with technology;
Customers show tendency to stick to Brands when are offered reward programme. Customer's loyalty is high for expensive
products like branded jewelry or online grocery for certain brands. Youth of the country play an important role in suggesting
their families around which brand to buy/not.
A lot of them also pay for the purchases made by their family members considering that they are very open to debit/credit
cards and net banking kind of services.
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Indian e commerce: Focus on imports
What role do you play in brands purchased by you and your family?
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
72% 69%
64% 67%
51% 51%
41%
32%
Research price
and features
Actively influence
Recommend
Pay for purchase
purchase
brand to purchase
Millennials
Non Millennials
As per Rohan Dighe, founder & CEO of ViralMint Amazon, Flipkart etc. are concentrating on low pricing which is the key
parameter of customers to buy. Discounts between Rs 10 and 30, make them (from brands), so are benefits such as free
delivery,"
On the other hand CEO of an international jeans brand says that "If you bombard customers with low prices, they will go for
those products. But it is very difficult to say how long this aggressive pricing will go"
If an Apple iphone 6 is sold for Rs. 2500 on any marketplace and you have majority customer traffic then that is not brand
loyalty
Customers chose a certain market place because of several reasons including Discount and offers, Product range, Known
Brand, Good experience etc.
Top reasons for chossing a marketplace
56.40%
40.50%
36.10%
59%
Discounts and offers
Product range
25%
4.80%
Known Brand
Other
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Good Experience
Reliable service and Delivery
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Indian e commerce: Focus on imports
Further when they were asked which category of rewards is more appealing to them Mobile Electronics/ Fashion was the top
ones
Which category of rewards is most appealing to customers
Music
11%
Home Electronics
13%
Fashion
19%
Mobiles and Electronics
26%
0%
5%
10%
15%
20%
25%
30%
Millennials with their preferred reward categories
For our next question around International/Domestic fulfillment preferences of the customers professionals reacted that
customers don’t care from where the products are fulfilled until and unless you have significant cost increment in Product's list
price
Why do they want buy imported goods?
There are many factors boosting the sales of imported products. Listed below are few of them.
1.
Foreign companies generally target premium, elite consumers whereas Indian companies generally target price
conscious, mass consumers. The fact that consumer lifestyle is almost always a top-down phenomena hence the
MNC product appears more 'desirable' despite the fact that they are often produced in the same country.
2.
Another vital factor for Indians favoring imported brands is their affection and inclination towards foreign celebrities.
Hence following or replicating their products or brands is a huge boost for the international market in the elite and sub
elite divisions. For example the sales of Samsung S5 were boosted because of Cristiano Ronaldo's endorsement of
the product.
3.
From a specific survey done by towards better quality is identified as the most important reason for preferring
imported items with around 90% positive response.
4.
In addition to the above points, international brand value, better performance and poor promotion of local items are
the reasons for preferring imported items.
5.
In the world of globalization, consumers are moving internationally helping their families in India to get open to foreign
brands and a lot of times buy internationally. More Often consumers go for those products for which they get a better
visibility through their relations settled internationally.
6.
Ease of returns play a vital role in online shopping. Considering the reliable network of companies like fed ex, DHL
consumers enjoy a sense of safety and reliability towards their products.
7.
Majority of the consumers buy products online because of their Availability and product portfolio in the Indian market.
For Example, newegg, one of the most popular online stores for pc parts has recently started shipping its wares in
India. Even though the price of most of the products is higher than any other online stores but still consumers prefer
to buy them because of their low or no availability in the Indian market.
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Indian e commerce: Focus on imports
Potential target marketplaces
"These international marketplaces can also be considered as the potentials targets for the client as they have huge
international volume getting imported to India
Top International Websites That Ship to India
1. www.asos.com
As far as fashion market is concerned, asos is one of the most trusted websites in India. Especially During the peak sales
hours, it's irresistible to buy from this website. This site has all the items ranging from tops, to dresses, to sunglasses, to
accessories. Their delivery is pretty quick and boasts a flat rate of shipping charges that are applied apart from the customs
that you have to pay once the parcel arrives.
2. www.nastygal.com
Nasty Gal has some of the finest fashion products available online. they have a unique feature of paying online only through
credit card and their shipping costs are minimal.
3. www.beautybay.com
Beautybay is a one stop shop for beauty and skin products available online. Their prices for all branded products are relatively
low and accept all types of cards for payment and shipping is hassle free.
4. www.romwe.com
This website turns people into shopaholics through their designer like dresses, tops and lucrative discounts. It’s the Mecca for
all fashion freaks and has ordered products from this website once in their lifetime. They provide shipping over USD 20 but the
delivery time for the parcel is almost 2 weeks.
5. www.strawberrynet.com
The special features of this website are discounted beauty products and unboxed items are its USP. You can pay via credit
card and provide free shipping on a minimum purchase of USD 15 and above.
6. www.finestwine.com
You can get everything from Red and White wine to Bordeaux wines and top champagnes on this site to indulge your love for
fine wine. They boast free shipping worldwide.
7. www.zchocolat.com
This website is famous for gourmet chocolates. apart from providing 2 day express delivery, the shipping and customs cost are
a real pocket pincher.
8. www.art.com
This website is the one stop shop to all art lovers, being a popular portal for all things art consists. They have a standard
shipping cost and duties need to be paid on arrival .The only disadvantage is that you won’t be able to track your order if you
opt for standard delivery.
9. www.lulus.com
This online fashion retailer is currently one of the top picks amongst Indian youngsters. They charge INR.912 apart from
customs.
10. www.beautyjoint.com
This website offers a unique feature of selling at wholesale prices in the beauty and skincare products. There are various
modes of payment but Credit cards are mostly preferred.
REPRODUCTION OR DISCLOSURE FORBIDDEN
5-14
Indian e commerce: Focus on imports
Top 10 International marketplaces preferred by Indian consumers for imported goods during Peak shopping time of
Black Friday
Marketplace
Product Category
AMAZON
Multiple
EBAY
Multiple
Description
Amazon.com is probably one of the most popular shopping
website in the US. It's a one-stop shop for most goods and ships
them of these to India as well. It provides good consumer
satisfaction and lightning delivery of products
eBay is another popular website which lets you buy international
products through its websites to India. It's a good place to grab
deals on gadgets and lets you check seller feedback before
buying. You'll see listings and recommendations for Global
EasyBuy even when you're searching for items in eBay. In, and
eBay holds your money in escrow until the items reach you, so
it's generally a safe method of shopping.
One of the most popular online stores for PC parts, Newegg has
recently started shipping its wares to India. Prices of most
components are often ht Newegg is a good place to hunt for
gadgets you can't find locally.
NEWEGG
PC parts
THINKGEEK
Electronic Gadgets
B&H PHOTO VIDEO
Photo/Video Equipment
OVERSTOCK
Furniture, Jewellery,
perfumes, pet supplies etc
TOYS R US
Toys
Etsy
Posters, handmade articles,
accessories.
Macy's
Clothes and Shoes
Cafepress
Personalized Gifts
One of the best place to buy quirky gadgets online with a wide
and cool range of personalized products like star wars-themed
Bluetooth speakers or keyboard cleaning putty.
This website lets you choose from a wide range of products in
the photo/video equipment department. They stock all kinds of
equipment for stills, audio and video recording. They have a
much wider range than many sellers in India offer.
This website mostly deals in furniture, jewellery, perfumes and
pet supplies. Though they store a wide range of products but
consumers should be aware of some hindrances which might
occur such as hidden costs which gets added over the list price.
Toys r us is a good option for buying toys from US. Ranging
from action figures to Barbie dolls and even skateboards,
toysrus helps you buy the right toy for kids.
Etsy is a marketplace where anyone can put their goods up for
sale. Posters and handmade accessories are some of the
categories available on this website, so if you are into
handmade goods, this is a nice place to shop.
Macy's is a good option If you are looking to buy clothes from
the US. You get high quality winter wear in the US, so if you
have your eye on a nice pair of boots or a jacket you can get it
via Macy's.
Cafepress is a place where one can buy personalized gifts. This
UK based website lets you personalize items such as mugs, tshirts, posters, pillow covers and even Smartphone cases.
REPRODUCTION OR DISCLOSURE FORBIDDEN
5-15
Indian e commerce: Focus on imports
Top 10 Cheap online shopping Websites with International Delivery.

AliExpress:
This is an inexpensive online market run by alibaba.com which offers 9.5 million different products sold by 10,000
manufacturers. It's sometimes hard to get your desired product due to the abundance of products.

TheHut:
This website offers cheap DVDs and CDs including a full range of latest and greatest music, movies, and games. In
addition to this, they sell various technology related products apart from a wide range of perfume, lingerie, and
clothing.

Sheinside:
This is an online clothing retailer where you find cheap and trendy clothes. They have huge variety, offering the
latest in women's street fashion. They have a wide range of stylish tops, bottoms, dresses, jewelry, and accessories.

DealExtreme:
This website is considered as the next generation online shopping center, providing cool and geeky Chinese gadgets
and offer free international delivery. You can select from a wide range of gadgets at very attractive prices.
DealExtreme offers free delivery by regular air mail post.

SportsDirect:
This is an amazing sport product retailer based in United Kingdom. One can find lucrative deals almost every day.
They ship top sports brands like Adidas, Nike, Puma and other great sport clothing and equipment.

Everything 5 Pounds:
This online portal offers cheap yet fashionable clothes, accessories, bags, lingerie and nightwear, children's wear —all
at the price of £5.

StrawberryNET:
This is a leading portal of discounted brand-name cosmetics, skincare, perfumes and fragrances. This shop offers
free international delivery and great prices.

MiniInTheBox:
One of the largest virtual malls selling electronic gadgets, toys, and computer and Smartphone accessories. There are
no requirements for minimum order and everything is shipped free of charge.
Appendix
Acknowledgements':
1. Cross-border e-commerce to grow more than 75% in 2016: PayPal
2. India’s e-commerce retail logistics growth story
3. E-tailing in India
4. Which Part of India is Contributing The Most to E-Commerce Growth
5. Selling Into India: A Country Poised for Rapid E-Commerce Growth
6. Shopping the world
7. Cross-border online shopping gains traction
8. Cross border e commerce country report: India
9. DHL – Shop the World! Consumer attitudes towards global distance selling, 2014
10. Women in Delhi NCR prefer shopping online from home products
11. 50% of consumers in Delhi-NCR search online but buy offline
12. What top 9 cities of India purchased online: eBay India Survey.
REPRODUCTION OR DISCLOSURE FORBIDDEN
5-16
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
Indian e commerce: Focus on imports
Now is the time: Customer loyalty in India
Customer Satisfaction and Loyalty of E-commerce in India
How luxury brands should target India’s super-rich
Consumers Are No Longer Brand Loyal
Understanding The New Indian Shopper
Brand loyalty at a premium in online sales
http://toptenindia.in/top-10-t-shirt-brands-in-india/
https://bellatory.com/clothing/cheap-online-shopping-sites-with-international-delivery
http://www.genesiscolors.com/brands#filter=.brand_10%2C+.brands
http://allusefulinfo.com/20-online-shopping-stores-that-offer-worldwide-shipping/
https://www.stylecracker.com/blog/top-international-websites-that-ship-to-india/
REPRODUCTION OR DISCLOSURE FORBIDDEN