CURRICULUM VITAE Poste: Expert en Sciences de Gestion Nom du candidat : NDIEFFE Raymond Laurent Non de l’employé: HYDRAC Profession : Directeur de Societé Diplôme : BA (Hons) French and English, MBA - Major in Finance Date de naissance: 3 janvier 1954 Nombre d’années d’emploi par le candidat : Nationalité : Camerounais Affiliation à des associations/groupements professionnel : Affiliation to the association of Petroleum marketers during my career with TEXACO and CHEVRON. Have acted as chairman and CEO in several countries. (See below) Attributions Spécifiques : Médailles d'Honneur de Travail Principales Qualifications : April 2005 to January 2009 - Chairman and Area General Manager TEXACO East Africa in charge of Kenya, Uganda, Tanzania, Reunion and Mauritius – Please note some of these qualifications (g to k) apply to positions held in other countries a) Leadership in managing various teams (marketing, supply...)to determine through the use of linear programming the crude oil that will best maximize the demand of white oils. b) Order through the bidding process, crude oil to match the demand. c) Ensure through communications and planned meetings with the refinery (KENYA PETROLEUM REFINERIES LTD - KPRL -) that production based on crude ordered will meet our demand. d) Basis processing fee paid to the refinery ensure through the functional teams that we update the cost ex refinery of each of the white product to be marketed. e) Excess production of refined products is sold either locally in the local market to other marketer basis production cost or the Platt when possible or exported on the Platt basis. f) Each white product processed by the refinery is transferred through pipeline in the marketer terminal. At this level, another price build up is prepared to account for additional costs (customs duties, taxes, storage fees, insurance, product leakages, marketer margin...). g) Key responsibility in building profitable volume and market share in both regulated and unregulated markets through margin rebate for more volume. h) Procurement: bidding process for all purchases exceeding 1 million FCFA to ensure we have the best price and payment terms. i) Selection process for companies elected to bid for Capital Expenditures initiatives (CAPEX). Prior to committing to any CAPEX expenditure, an extensive review and write up is made to define and justify the project, its components as well as the total cost, the yield of the project mainly the payback period, the return on capital employed as well the cash flow generation. J) Right sizing: critical role in right sizing human resource to match organizational growth and downturn in crunch times. This entails a review of all functional areas of the business. k) Strategic plan, business plan: these plans entail all the functional areas of the organization.Built as an income statement, it stands as a qualitative and quantitative road map to measure the performance of both management and all functional areas (sales, cost, operating expenses - be it controllable or non-controllable - capex...profit, cash flow). Formations : Education years 4 2 school Univertsity of Yaoundé Atlanta University ,Atlanta,Georgia University of Yaoundé University of Paris II Year Graduat 1978 Dec 1981 Remarks(including specialization, degrees , extra) BA (Hons) French and English MBA-Major in finance1st year law(1974) 2nd year law-Correspondence courses (1975) Various training allthrough my career in several key aspects of the business namely: Brand management, marketing entries, capex and opex controls, credit management, fundamental of supply and trading, operational excellence, safety, environment and health... Please, note trainings in Miami in 93 and 94 in Miami. Expérience Professionnelle : 02/2009 till date Brief Job Description Consultant and Entrepreneur • Consultant at Petroleum in BENIN Review of CAPEX especially for service station. Site selection and determination of profitability (payback, return on capital employed and cash flow generation). Preparation of Business Plan. • Currently working, on behalf of Petroleum as the Strategic and Financial Expert with a team to put up a proposal to restructure SONACOP (the National Oil Co of Benin). Such proposal include: • The review of all terminals namely tanks, pumps and other equipment - Cost of investment to upgrade these terminals - Review of safety, health and Environmental policy - Review of other lines of business (retail, LPG, lubricant, aviation…. Review of Human Resource requirements (right sizing) Redefine based on the findings the future strategy and perimeter of SONACOP activities as well as a transition plan with deadline to implement and deliver the desired outcome. • Advisor to the CEO on trading and staffing matters. 04/2005-012009 • Entrepreneur and investor in Hotel venture (Denver Plaza Hotel). Design and implementation of the minimum service level (clean facility, welcoming of customers, and permanent availability of clean water through a bore hole). Chairman and Area General Manager Chevron East Africa (Kenya, Uganda, Egypt, Reunion, Mauritius). •Leadership in implementing all Operational Excellence (OE/HES) initiatives such as the OEMS, the Safe WORK Practice and also the LPS while delivering planned OEAT and streamlining OPEX. • Leadership to a multifunctional team (SOG, Logistic, Marketing). Aim: development and implementation of a smooth product supply and demand model throughout East Africa. Critical variables: demand, supply, allocation of products and transportation means to each depot and a daily constant follow up through meetings. • Ensure we meet challenges in a deregulated market environment with constant transfer price fluctuation. • Chairman AOC: chair regular meeting to ensure alignment of the functional model to our enterprise view in terms of OE, profitability... 10/2004-03/2005 • Key role in Project Tamarind or the divestment of EA : coordination in the collection and integrity of business data, participation in the valuation of our business Country Manager CVX Haiti (01/03-12/03), President and General Manager SAPT (Guadeloupe / Martinique). • Job description includes safe delivery of the business plan for the Retail and the C&I Business, legal representation of the business entity and overall responsibility in assisting other business segments such as aviation for the renewal of our airport refueling contract. • Major initiatives in expense reduction and control through the zero base budgeting approach, review of all operating contracts and subsequent termination of contract not favorable to the company. Overall responsibility for the preparation of the Business Plan for the Unit as well as the implementation of Marketing Programs. 06/2002-12/2002 • As a legal representative, one of my roles was to maintain contacts with local Governmental authorities and major C&I customers for PR purpose, lobby and follow up of critical issues such as margins, major past due or uncollected account receivables Advisor to the General Manager CVX West Africa (Abidjan COTE D'IVOIRE) Overall responsibility: profitable growth through the following • Congo Market Entry: as a team leader, we successfully CPDEP through the first four phases. Conducted extensive marketing research in the Congo, coordinated and presented the project to the DRB, the Peer Assists and successfully obtained all the approval. Led the lengthy negotiations with the Congolese Government and officials, lobbied for favorable terms and conditions, contributed in the writing and compilation of the contracts and signed on behalf of CVX the Memorandum of Understanding (M.O.U) and the purchase agreement both for our Retail assets and the Joint Terminal assets. Also signed the Logistic piece on behalf of all the other marketers. • Implementation and execution phase through my participation in the designing of the appropriate organizational structure, hiring of employees, selection of members of the multifunctional team in charge of training the new hired employees. • As the President of the Board of Directors of the joint logistic Co, I presented the plan and budget to the shareholders and obtained their approval for execution. 1988-05/2002 • Trading Business: through our Benin operation, which I had the opportunity to implement in 99/00 Country Manager CVX Togo & Benin Responsibility: manage the business as the Legal Representative on the one hand, grow market share and profitability on the other. Profitable growth: through aggressive promotions, rehabilitations and new build, we successfully grew our retail market share from 16% to 23% and overall market share from 15% to 20%. Our net Income (5000) grew from $150 to $700 in year 2000, $800 in 2001, $1,900 in 2002, and $2 million in 2003. Benin Market Entry: successful Market Entry through Lubricant distribution, low cost service stations and the aviation refueling facility. Net Income (5000) for the first 1995-1997 year of operation (2000) was $9, $318 in 2001, $1,300 in 2002 and $2,841 in 2003. Marketing and Planning Coordinator Texaco Cameroun • Marketing and Promotional Programs : successful contribution in the preparation, implementation and review of Marketing and Promotional namely the Retail Network Campaign (emphasis on the Mystery Shopper and other SFMS components), the Star Mart / Food Mart Campaign (emphasis on boosting, shops sales through premiums remitted on volume of purchase), the Texaco Brand build up Campaign in Kindergarten schools (emphasis on color in Texaco S$ drawings by matching the appropriate color to SS components), the Back to School Campaign, the End of Year Campaign... • TRND: improvement of our Retail Network efficiency (4% volume increase). • LPG Sales: reorganization of our LPG network through the expansion of network, follow up by a dedicated employee and close inventory control. Result: 20% volume increase. • Planning: preparation of the Strategie, Tactical Marketing Plan as well as performance review 07/1993-01/1994 • Brand Marketing: trained 97% of employees on "Total Brand Management System" Training in Coral Gables, Florida Aim of the training: have a clear understanding of key information requested by top management for decision making purpose, namely political and economic information, assessment and evaluation of these info, the decision to Invest, risk mitigation... Job description includes review of Strategic and Tactical Plan submitted by the Business Units, preparation of presentations and monthly flash reports for top management, reinforcement of my leadership skills through training courses such as Star Mart Management, Presentation Skills. Decision Making... Connaissances informatiques : Langues : French & English Spanish Fluency Business Technical Speaking writing High fluency Reading (average), speaking (below average) Attestation : Je, soussigné, certifie, en toute conscience, que les renseignements ci-dessus rendent fidèlement compte de ma situation, de mes qualifications et de mon expérience. Date ……………………jour/mois/année Nom de l’employé : NDIEFFE Raymond Représentant habilité : ………………………………………………………………… (Signature de l’Employé et Représentant habilité du consultant)
