CORPORATE MANAGEMENT STRATEGIES
What is corporate strategy? Corporate strategy is a unique plan or framework that is long-term
in nature, designed with an objective to gain a competitive advantage over other market
participants while delivering both on customer/client and stakeholder promises (i.e.
shareholder value).
1. Waste Minimization
Waste minimization is any action that reduces the amount and/or toxicity of chemical wastes
that must be shipped off-site for disposal as hazardous waste.
Example: Examples include equipment or technology modifications, reformulation or redesign
of products, substitution of less toxic raw materials, improvements in work practices,
maintenance, worker training, and better inventory control.
2. Product Life-cycle Analysis
Product life cycles are used by management and marketing professionals to help determine
advertising schedules, price points, expansion to new product markets, packaging redesigns,
and more.
3. Design for Disassembly
is the design of buildings to facilitate future changes and dismantlement (in part or whole) for
recovery of systems, components and materials, thus ensuring the building can be recycled as
efficiently as possible at the end of its lifespan.
Example: It allows components and materials to be removed more easily, facilitating their
subsequent reuse. For example, elements such as columns, walls, beams, and slabs can be
disassembled without material loss or pollution to be reused in extending existing buildings or
in the production of new ones.
4. Green Marketing
focuses on selling products and services based on their environmental benefits. Its features
include adopting sustainable business practices, creating eco-friendly products, implementing
eco-friendly packaging, communicating the environmental benefits of the product, etc.
Example:
 Creating eco-friendly products.
 Using eco-friendly product packaging made from recycled materials.
 Reducing greenhouse gas emissions from production processes.
 Adopting sustainable business practices.
 Marketing efforts communicating a product's environmental benefits.
5. Greening of Strategy
green management is about becoming aware of how your behavior, working practices or
production methods impact the environment, and what you can do to reduce your
environmental "footprint" and make your business more sustainable. This may include
measures such as: Reducing pollution.
6. Greening of Communications
is the practice of selecting energy efficient communications and networking technologies and
products, minimizing resource used whenever possible in all branches of communication.
Waste minimization
is any action that reduces the amount and/or toxicity of chemical wastes that must be shipped
off-site for disposal as hazardous waste.
The four steps in waste minimization are: (1) redesign products, (2) recycle, (3) incinerate
wastes, and (4) dispose of waste properly (Enger, 1999).
Meaning:
3M is an American multinational conglomerate operating in the fields of industry, worker
safety, healthcare and consumer goods.
The 'polluter pays' principle is the commonly accepted practice that those who produce
pollution should bear the costs of managing it to prevent damage to human health or the
environment.
Benefits:
Saves money. Reduces the use of toxic materials. Promotes more efficient use of raw materials,
staff resources, equipment, energy and water. Improves worker health and safety through
improved air quality, decreased use of toxic substances, and fewer personnel protective
equipment requirements.
Product Life-cycle Analysis
Before a good is produce, it passes through several steps in its lifecycle.
The approach by some businesses is to reduce the environmental
impact in each of the steps and then look at the total picture of the life
cycle. For example. In the different stages of manufacturing, distribution,
use and disposal of a product, businesses began to assess the resources
used, the energy consumed, the wastes produced, and the emissions
released in each of the stages (Buchholz, 1998). This approach is more
sophisticated than waste minimization because more people are involved
in various stages. management and employees alike share in the
responsibility of recommending improvements rather than only those
people at the end of the process line.
Meaning:
Product life cycles are used by management and marketing professionals to help determine
advertising schedules, price points, expansion to new product markets, packaging redesigns,
and more.
Simple Words:
(It is essentially a process that documents a product's journey from development to withdrawal
from the market.)