 Examine/scrutinize the
labels, pictures, ad
phrase, and
presentation.
 Give a short reaction or
impression of the
pictures.
Propaganda
OBJECTIVES:
1. Identify a propaganda technique in
advertising.
2. Demonstrate a keenness of observation
3. Deliver confidently a promotional
presentation.
4. Advocate honesty and truthfulness in
promoting a product.
LAWS OF JUSTICE AND
MERCY
Exodus 23:1-9
Laws of Justice and Mercy
1
“Do not spread false reports. Do not help a
guilty person by being a malicious witness. 2 “Do
not follow the crowd in doing wrong. When you
give testimony in a lawsuit, do not pervert justice
by siding with the crowd, 3 and do not show
favoritism to a poor person in a lawsuit.
4 “If you come across your enemy’s ox or
donkey wandering off, be sure to return it. 5 If you
see the donkey of someone who hates you fallen
down under its load, do not leave it there; be sure
you help them with it.
.
Laws of Justice and Mercy
6
“Do not deny justice to your poor people in
their lawsuits. 7Have nothing to do with a false
charge and do not put an innocent or honest
person to death, for I will not acquit the guilty.
8 “Do not accept a bribe, for a bribe blinds
those who see and twists the words of the
innocent.
9 “Do not oppress a foreigner; you yourselves
know how it feels to be foreigners, because you
were foreigners in Egypt.
.
Processing Questions:
1. What valuable pieces of advice are stated in
the scripture?
2. How does this particular scripture apply to
real life?
Propaganda
 A form of communication that is aimed
at influencing the attitude of a
community toward some cause or
position so as to benefit oneself or one's
group.
 To persuade us to believe in
something or to do something that we
would not normally believe or do.
• Opinions
• Emotions
• Interests
• Needs
• Wants
Most Frequently Used Propaganda
Techniques
Bandwagon Device
 The commercial or print ad
implies that consumers should do
or buy something because
everyone else is doing or buying
it.
Most Frequently Used Propaganda
Techniques
Transfer Device
 The commercial or print ad uses
names or pictures of famous
people, but not usually direct
quotes from them.
Most Frequently Used Propaganda
Techniques
Repetition Device
 The commercial or print ad uses
words (or the product name)
repeated four or more times.
Most Frequently Used Propaganda
Techniques
Testimonial Device
 The commercial or print ad uses
direct quotes from a consumer
(often a famous person) to
convince.
Most Frequently Used Propaganda
Techniques
Glittering Generality
 A glittering generality or glowing
generality is an emotionally
appealing phrase so closely
associated with highly valued
concepts and beliefs that it carries
conviction without supporting
information or reason.
Most Frequently Used Propaganda
Techniques
Name Calling Device
 This technique consists in giving a
bad name to a person, a group, an
idea, or an event.
The name so given arouses an
emotional attitude of hostility and
rejection.
Most Frequently Used Propaganda Techniques
Plain Folk Device
 This device is used extensively by
politicians.
The politician professes that he is just like
others, with their common virtues and
vices.
Thus a leader may embrace a child in a
slum area or take his lunch sitting with
the slum dwellers on a mat to impress
upon them that he is one of them.
Most Frequently Used Propaganda Techniques
Card Tactics
This device requires skill and
ingenuity.
The true facts are twisted and
colored by the propagandist to suit
his interest and impress his
listeners.
Thus, a politician may weave a story
and present it as a true event.
Most Frequently Used Propaganda Techniques
Card Tactics
This device requires skill and
ingenuity.
The true facts are twisted and
colored by the propagandist to suit
his interest and impress his
listeners.
Thus, a politician may weave a story
and present it as a true event.
Group Activity
• As a group, invent and promote a
product that appeals to students.
Create a name for your product and
compose a jingle or theatrical
presentation using at least one piece of
propaganda.
• Make a powerpoint presentation or a
video to promote Our Lady of the
Sacred Heart School to increase
enrolment.