MEDIA INFORMATION
LITERATURE
(THE EVOLUTION OF
TRADITIONAL TO NEW
MEDIA)
LESSON 2: THE EVOLUTION OF
TRADITIONAL OF THE NEW WORLD
 OBJECTIVE
 1. Examine the technology
or resources available
during prehistoric age,
industrial age, electronic
age and digital age.
LESSON 2: THE EVOLUTION OF
TRADITIONAL OF THE NEW WORLD
 OBJECTIVE
 2. Identify traditional
media and new media;
and their relationship

Question
 1. If the Titanic sank
somewhere in the
Atlantic Ocean, how do
you think the news
reached people in
England and New York?
Question
 2. If the Titanic sank
today ,in what format
would people receive or
read the news?
Evolution of Media
Pre-Industrial Age(Before 1700)
 People discovered fire, developed paper from




plants, and forged weapons and tools with
stone, bronze, copper, and iron. Examples
Cave paintings(35,000 BC )
Clay Tablets in Mesopotamia(2400 BC)
Papyrus in Egypt (2500 BC)
Acta Diurna in Rome(130 BC)
Cave Paintings
Clay Tablets
Papyrus
Acta Diurna
Industrial Age(1700-1930)
 People use the power of steam, developed
machine tools, established iron production,
and the ,manufacturing of various products
(including books through the printer
press).Examples:
*Printing press for mass production(19th
century
*Motion picture pictography/projection (1890)
Printing press for mass production
Motion picture
pictography/projection
Electronic Age(1930-1980)
 The invention of transistor unshared in the
electronic age. People harnessed the power
of transistors that led to the transistor radio,
electronic circuits, and the early computers in
this age, long distance communication
became more efficient.
 Examples:
*Transistor Radio
*Large electronic
computers
*Television
Transistor Radio
Television
Large electronic computers
Information Age(1900-2000)
 The internet paved the way for faster
communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of
personal computers , mobile devices, and
wearable technology. Moreover,voice,image
sound and data are digitalized We are now
living in information age. Exmples;
 Examples
 Web browsers: Mosaic(1993),Internet
Explorer(1995)
 Blogs : Blogspot(1999),Live Journal
(1999), Wordpress (2003)
Social networks: Friendster(2002),Multiply
(2003),Facebook(2004)
Microblogs: (2006), Tumblir (2007)
Web browser: Mosaic
Friendster, Facebook
Summary
AGE
PreIndustrial
Age
What
format/equip
ment did
people use to
communicate
with each
other?
What
format/equip
ment did
people use to
store
information?
What format/
equipment
did people use
to share or
broadcast
information
Traditional
paper and
writing
materials
Traditional
paper and
writing
materials,
cave
paintings/st
one tablets
Traditional
paper and
writing
materials
cave
printings/sto
ne tablets
AGE
What
format/equipm
ent did people
use to
communicate
with each
other?
Paper and
Industrial Age pen,
typewriter
What
format/equipm
ent did people
use to store
information?
What format/
equipment did
people use to
share or
broadcast
information
Printing press Printing press
or books
or books,
Newspaper/
magazine,per
sonal
computers
AGE
Electronic
Age
What
format/equipm
ent did people
use to
communicate
with each
other?
What
format/equipm
ent did people
use to store
information?
What format/
equipment did
people use to
share or
broadcast
information
Telegraph
,telegram,
Telephone,
computers
Printing press Printing press
or books and or books,
computers
Newspaper/
magazine,
personal
computrers ,
radio
AGE
Information
Age
What
format/equipmen
t did people use
to communicate
with each other?
What
format/equipmen
t did people use
to store
information?
What format/
equipment did
people use to
share or
broadcast
information
Personal
computers,
mobile
phones,smart
phones,
wearable
technology,
social media
Digital books
person al
computers,
mobile
phones, smart
phones,
wearable
technology,
social media
Printing press
or books
,television,
radio, digital
books
websites,
mobile
phones ,smart
phones
,wearable
technology ,
social media
communicate with
each other?
store information?
or broadcast
information
Pre-Industrial Age
Traditional paper and
writing materials
Traditional paper and
writing materials,
cave paintings/stone
tablets
Traditional paper and
writing materials
cave printings/stone
tablets
Industrial Age
Paper and pen,
typewriter
Printing press or
book
Printing press or
books,
Newspaper/magazine
,personal computers
Telegraph ,telegram,
Telephone,
computers
Printing press or
books and
computers
Printing press or
books,
Newspaper/magazine
,personal computrers
, radio
Personal computers,
mobile
phones,smartphones,
wearable technology,
social media
Digital books person
al computers, mobile
phones, smart
phones, wearable
technology, social
media
Printing press or
books ,television,
radio, digital books
websites, mobile
phones ,smart
phones ,wearable
technology , social
media
Electronic Age
Information Age
Reference:
 Media and Information Literacy
Curriculum Guide by DepEd