SOFIA ALVAREZ 1. Why are magazines that specialize in fashion particularly useful for cosmetologists? Fashion magazines show trends that are trending now and trends that will happen in the future, a cosmetologist can be prepared for all the trends by looking at these magazines. 2. Explain how a change in career could result in a client seeking out a new cosmetologist. The clients may want something new, and are not finding what they want at their regular salon. Another reason might be that changing careers may drive a customer to seek a new cosmetologist, either because they want a different appearance or because they need more convenient salon 3. Why does a salon’s appearance matter to perspective clients? The appearance of the salon will show how the workers there take care of it. If the salon is clean, and has a positive atmosphere there is a higher chance that the client will come back. Although when the salon is dirty and unorganized the client will probably find the worlds messy and unorganized leading the to not coming back 4. If a hairstylist finds out that a client has a new job and will be traveling a lot, what recommendations might the stylist make? The stylist may recommend another hair stylist who does a good job, or recommend scheduling the hair appointments when they get back into town. 5. Why is skill alone not enough to predict that a cosmetologist will have a thriving business? Being a cosmetologist is not just about their skills, it is also if they are up to trends and how they treat their clients. You may be a really skilled cosmetologist but are rude and dirty, people will overlook the skill you have and not come back to you.