“I won’t mind spending more, but, I need healthier food, faster with priority customer support” Add image that represents this persona Goals ● ● Eric Dale Age: Education: Hometown: Family: Occupation: 29 Masters in Finance Boston, MA Lives with his partner Richard Investment advisor In JP Morgan Chase. ● Progress in my cutthroat career. Get good quality, healthy food & other basic necessities with minimal hassle. Maintain my weight as I have a desk job & I am planning to get married to Richard this year. . Frustrations ● ● ● Why there are so many options, I can’t catch a break. Can’t find foods which enrich mental health. Can’t make my own meal plans after a 15 hr work day. Eric graduated summa cum laude from MIT Sloan school and works in the world of finance. 80 hr weeks + work pressure keeps him on his toes. Recently, he also had a mental breakdown. He is willing to spend more, but needs top of the line products, faster deliveries, priority customer support and minimal hassle. “I love the diversity and love which USA showers on migrants, but, I wish, there was better Indian food available too.” Add image that represents this persona Goals ● ● ● Samantha Raj Age: Education: Hometown: Family: Occupation: 35 Masters in UX design Mumbai, India Divorced, no child Interaction designer at Google. Build a more inclusive internet for users. Help Google reach the next billion internet users in MENA and Asian territories. Experience different cuisines available in USA. Frustrations ● ● ● American non metric portion sizes (kg v/s pound). Expensive and unavailable Indian food. Lack of spicy masalas and garnishing in foods in USA. Born in a traditional Indian family, Samantha slowly discovered their identity as a non binary person. They divorced their husband, introspected and made a 180 degree shift to UX design. Soon they set off to USA for masters in UX design. As a new migrant, they sometimes feels frustrated with American portion sizes and etiquettes. They sometimes miss India and the spicy food and wish there was a non expensive Indian option available nearby.
