The newspaper, and above all the editorial article in the newspaper, is the way of
communication with the readership, which forms the perception of the recipient of
information on various occasions. It is the editorial article that is the concentrated
expression of the intention of this report about an event. The task of the editorial article is
to form a certain attitude of the reader to the event or phenomenon under discussion. The
British newspaper "The Daily Mail", founded in 1896, it is one of the most popular
publications. This is a newspaper with conviction conservative in its ideology, which is in
great demand, especially among the female readership (up to 55% of readers).
The newspaper has been repeatedly accused of unreliability of the facts cited, of striving for
sensationalism in presenting events, as well as of violating copyright, but this apparently
does not affect its popularity, it has been repeatedly awarded the title "National Newspaper
of the Year". In May 2020 , this newspaper was recognized as having the most a wide
readership. It is this consideration that definelo is the choice of the newspaper and its
editorial as shaping the views of the predominant number of the UK population.
Manipulation of readers' minds has long attracted the attention of researchers. This method
of influencing the consciousness of people includes not only various linguistic means, ways
of giving information and evaluation, but also issues of a political, sociological and, of course,
psychological order, i.e. it is impossible to investigate newspaper discourse aimed at
manipulating the reader without involving other sciences. Interdisciplinarity under- the
approach to the study of manipulation methods, of course, lies at the heart of the analysis of
this impact on the reader. The newspaper, and above all the editorial article in the
newspaper, is the channel of communication with the readership, which forms the
perception of the recipient of information on various occasions. It is the editorial article that
is the concentrated expression of the intention of this report about an event. The task of the
editorial article is to form a certain attitude of the reader to the event or
phenomenon under discussion. The British newspaper "The Daily Mail", founded in 1896, it
is one of the most popular publications. This is a newspaper that is staunchly conservative in
its ideology, which is in great demand, especially among the female readership (up to 55% of
readers).
The newspaper has been repeatedly accused of unreliability of the facts cited, of striving for
sensationalism in presenting events, as well as of violating copyright, but this apparently
does not affect its popularity, it has been repeatedly awarded the title "National Newspaper
of the Year". In May 2020 , this newspaper was recognized as having the most a wide
readership. It was this consideration that determined the choice of the newspaper and its
editorial as shaping the views of the majority of the UK population.
Manipulation of readers' minds has long attracted the attention of researchers. This way of
influencing the consciousness of people includes not only various linguistic means, ways of
giving information and evaluation, but also issues of a political, sociological and, of course,
psychological order, i.e. it is impossible to investigate newspaper discourse aimed at
manipulation the reader without involving other sciences. The interdisciplinarity of the
approach to the study of manipulation methods, of course, underlies the analysis of this
impact on the reader.