LESSON PLAN IN ENGLISH 8
MELCS: Analyze the intention of words or expressions used in propaganda techniques (EN8V-IIIg26:)
I.
Objectives: At the end of the lesson, the student should be able to:
a. identify the different propaganda techniques,
b. realize the importance of propaganda techniques in consumer response
c. apply propaganda techniques in promoting a products.
II.
Subject Matter:
a. Topic: ANALYZING MESSAGES CONVEYED IN A TEXT
b. References: Quarter 3, Module 2 of Self Learning Modules
c. Materials Used: Powerpoint presentation, Handouts
III.
Procedures:
Preliminary Activities: Prayer, Checking of Attendance
Review: EXAMINING BIASES MADE FOR OR AGAINST THE AUTHOR
Motivation:
Game Mechanics:
 The class will be divided into 3 groups.
 Each group will receive pieces of paper and a marker.
 The task of the group is to guess the name of the television commercial based on the
tagline that will be flashed on the screen.
1. ACTIVITY:
Let’s Watch and Evaluate
The students are going to watch a video
https://www.youtube.com/watch?v=CuwZJTYnEM4 and answer the following
questions after.
Processing Questions:
 1. What did you observe in the presented commercial?
 What do you think is the purpose of the video that you have watched?
2. ANALYSIS:
 How do commercial affect you/us?
 Do the commercial persuade/encourage you to buy or patronize their
product? Why?
3. ABSTRACTION:
Propaganda is a dissemination of information – facts, arguments, rumors, half-truths
or lies to influence public opinion.
Basic Propaganda Strategies
 Bandwagon—persuading consumers by telling them that others are doing the
same thing.
 Testimonial—when a product is sold by using words from famous people or
authority figures
 Transfer—when a product is sold by the name or picture of a famous person or
thing but no words from the said person or thing
 Repetition—when the product’s name is repeated at least four times in the ad.
 Emotional Words—words that will make a consumer feel strongly about
someone or something are used
Here are some of the common propaganda devices:
 Card Stacking: The strategy of showing the product’s best features, telling halftruths, and omitting or lying about its potential problems.
 Name calling: The use of names that evoke fear or hatred in the viewer. The
name-calling technique links a person, or idea, to a negative symbol. The most
obvious type of name calling involved “bad names.”
 Plain Folks: The use of everyday people to sell a product or service. Speakers and
ads appear to make the person to be “one of the people.”
 Glittering Generalities: The act of referring to words or ideas that evoke a
positive emotional response from an audience. Virtue words are often used.
 Soft soap: Flattery or insincere compliments designed to get the audience on the
side of the speaker.
4. APPLICATION:
LOVE LOCAL
Instructions:
 The students will use the same groupings in the first activity.
 Each group will think of a local product from their respective barangays that
you will promote.
 They will promote the chosen local product based on the propaganda
technique that they will pick.
 They will be given 5 minutes to prepare and 2 minutes to present their
output.
 They will be graded based on the given criteria below:
IV.
EVALUATION
DIRECTION: Identify the type of propaganda technique used in the following pictures or
images: Write the letter of your answer on ¼ sheet of paper.
V.
ASSIGNMENT
With the things you have learned today, write an essay why do we need not to buy or to
buy a product even though it is a very famous one. Write it on a half sheet of paper
crosswise.
Prepared by:
Observed by:
RAYMART P. ESTABILLO
Teacher 1
GERTRUDES L. DONATO
MT 1