OPPORTUNITIES,
CHALLENGES and
POWER of MEDIA and
INFORMATION
BY: HAZEL LORENZO AND JEMUEL RAMOS
12 - DESCARTES
CARTOON ANALYSIS
Guide Questions
1. What is the message in this cartoon?
2. Is the situation about media depicted in the cartoon true in the Philippines? Why or why not?
3. Does the cartoon shows a challenge or an opportunity for media and information? Why?
OPPORTUNITY
• Job Hiring
• Freedom of expression
• Informing and keeping the mass up to
date
• Inspire
• Empower Citizen
• Faster and free communication
CHALLENGE
• Fake news
• Unreliable sources
POWER
• Influence
• Distribution of information
• Avail names
ECONOMIC
• IMPACT
EXAMPES
• NEWS INDUSTRTRY
• FILM PRODUCTION
• BROADCAST
• MOBILE COMMUNICATIONS
EDUCATIONAL
EXAMPLES
• APPLICATIONS
• VIDEOS
SOCIAL
• Social networks: sites that allow users
to connect and share with people who
have similar interests and backgrounds.
Example: Facebook.
• Bookmarking sites: sites that allow
users to save and organize links to any
number of online resources and
websites. Example: Stumble Upon.
• Social news: sites that allow users to
post news links and other items to
outside articles. Example: Reddit.
• Media sharing: sites that allow users to
share different types of media, such as
pictures and video. Example: YouTube.
• Microblogging: sites that allow users to
submit short written entries, which can
include links to products and service
sites as well as links to other social
media sites. Example: Twitter.
• Blog comments and forums: sites that
let users engage in conversations by
posting and responding to community
messages.
• INSPIRE
• The following example represents a posting on social media by a
medical student. “I had my first patient death, a man who served his
country in combat. … I will never forget the last conversation I had with
him, about his wife of 50 years. They met when they were just kids and
had such a great life together, raising three daughters. … The wife
never saw this coming, she looked so shaken and scared.”5 Although
this example does not violate HIPAA, it raises the question of whether
it respects the patient’s privacy. The patient may have felt comfortable
sharing these personal details with his doctor, but the patient and/or
family members may not have intended the information to be shared on
Facebook.5Several professional medical organizations have attempted
to address these types of challenges. In 2013, the American College of
Physicians published a position paper that states “Consideration
should be given to how patients and the public would perceive the
material …”6 Therefore, clinicians and healthcare students should ask
themselves before posting: Would my patient or his or her family want
me to post about them on Facebook?5
• Social media opportunities for
business
• Home computers, laptops, tablets,
smartphones, even internet enabled
televisions mean people can easily
access the web from anywhere at any
time. Faster connections, new devices
and new online applications have all
helped to change the way people work,
socialise and shop.
• directly target customers with marketing
campaigns
• promote new products or services
• build brand awareness
• personally interact with existing and
potential customers
• measure referrals from your social
media activity to sales
Social media challenges for business
• What do you hope to achieve by using
social media?
• How much time you can devote to
social media?
• What are the most effective platforms to
use?
• What are you trying to achieve for your
business?
POLITICAL
• Personal communication via social
media brings politicians and parties
closer to their potential voters.
• It allows politicians to communicate
faster and reach citizens in a more
targeted manner and vice versa, without
the intermediate role of mass media.
• Reactions, feedback, conversations and
debates are generated online as well as
support and participation for offline
events.
• Messages posted to personal networks
are multiplied when shared, which allow
new audiences to be reached.
• Although the presence of social media
is spreading and media use patterns are
changing, online political engagement is
largely restricted to people already
active in politics and on the Internet.
Other audiences are less responsive.
For example, television news together
with print and online newspapers are
still the most important sources of
political information
CYBERBULLYING
• Cyberbullying is bullying that takes
place using electronic technology.
• Electronic technology includes devices
and equipment such as cell phones,
computers, and tablets as well as
communication tools including social
media sites, text messages, chat, and
websites.
• Examples of cyberbullying include mean
text messages or emails, rumors sent
by email or posted on social networking
sites, and embarrassing pictures,
videos, websites, or fake profiles.
• Kids who are being cyberbullied are
often bullied in person as well.
Additionally, kids who are cyberbullied
have a harder time getting away from
the behavior.
Why Cyberbullying is
Different?
• Kids who are being cyberbullied are
often bullied in person as well.
Additionally, kids who are cyberbullied
have a harder time getting away from
the behavior.
• Cyberbullying can happen 24 hours a
day, 7 days a week, and reach a kid
even when he or she is alone. It can
happen any time of the day or night.
• Cyberbullying messages and images
can be posted anonymously and
distributed quickly to a very wide
audience. It can be difficult and
sometimes impossible to trace the
source.
• Deleting inappropriate or harassing
messages, texts, and pictures is
extremely difficult after they have been
posted or sent.