ROLE OF STATISTICS IN RESEARCH PROCESS • Statistics is one of the important means by which research and theory interacts 1 • without statistics, quantitative research is impossible. We need statistics to analyze data and to shape and refine our theories of the social world. 2 • statistics are tools used to manipulate data and answer research questions 3 TYPES OF DATA • quantitative vs. qualitative/categorical -interval -nominal -ratio -ordinal 4 NOMINAL • Refers to names, brands, groups: e.g Religion (Muslim, Christian, etc.) Course (BSMarE, BSMT, etc.) Groups ( Group 1, Group 2, Serapio, etc. 5 ORDINAL • Refers to orders, rank, ordered category e.g: Small, medium, large scale (Likert scale) levels (satisfaction) SES 6 INTERVAL/RATIO • Refers to actual numbers with equal intervals from score to score • e.g: age (12, 20, 35, etc..)= the unit of measurement has equal interval no. of siblings (1, 2, 5, 0, etc.) income, years of education, etc. 7 STEPS IN QUANTITATIVE DATA ANALYSIS • • • • Preparing the data for analysis Analyzing the data Reporting the results Interpreting the results 8 • • • • • • Threats to validity and reliability of quantitative data analysis Researcher bias/data collector bias Respondent/participant bias Characteristics of the respondents/subjects Characteristics of the data collector Location Instrument decay 9 Threats to validity and reliability of quantitative data analysis • • • • Testing/administration Mortality Maturation History (sp. for experimental) 10