How To Get Your Website In
Front Of Local Customers
Presented By
Victor Smushkevich – CEO
Email: Victor@SmartStreetMedia.com
Phone: 818-770-9465
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Course Overview
Length & Presenter
Learning Outcomes
 Presenter: Victor Smushkevich
 Learn how to define your marketing objectives.
 Time: 90 Minutes With 30
Minutes Of Q&A
 The basics of on-page and off-page optimization.
 What is SEO?
 Learn how to submit your website to Google.
 The importance of having a mobile website in
2015.
 Learn how to get your website Google maps.
 The most important local citations.
 Learn how to convert website visitors into paying
customers.
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About Myself
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7+ Years Of Internet Marketing Experience
Google Certified Partner
Google 5pecialist
Bing Ads Accredited Professional
4,000+ 1st Page Rankings
Built Over 700 Websites
Belongs To An SEO Group That Consists Of Some Of The World’s Top SEOs
Managed $4,000,000+ In Online Advertising
Currently Manages An Online Advertising Portfolio With Monthly $225,000 Spend
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Defining Your Marketing Objectives
How many new customers would I like to generate via
online marketing?
What keywords should I target?
What action do I want the visitor to make when on my
website?
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Examples Of Marketing Objectives
I would like to generate 20 new customers every month.
I want visitors to call my business vs submitting a form fill
when they visit my website.
 I would like to target “Los Angeles Plumbers”, “Plumbers
Los Angeles” and “Emergency Plumber Los Angeles”
because they have over 2,000 monthly searches that will
help me get to 20 new customers per month.
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What Is SEO?
SEO stands for “search engine optimization.” It is the
process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search engines.
SEO has two major components, on-page factors and offpage factors.
On-page factors account for 25% of a page’s ranking,
and off-page factors account for 75% of a page’s
ranking.
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On-Page & Off-Page Ranking Factors
On-Page Ranking Factors
Off-Page Ranking Factors
 Title Tag
 Backlinks
 Heading Tags
 Anchor Text
 URL Structure
 Social Signals
 Site Structure
 Local Citations
 Unique Content
 Social Bookmarking
 Site Speed
 Article Directories
 Mobile Friendly
 Press Release Submissions
 Image Alt Text
 Guest Blog Posts
 Keyword Density
 Trade Association Sites
 Sitemap
 Partner Sites
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Most Important On-Page Ranking Factors
Title Tag
H1 Tag
Unique
Content
Image
Alt Text
URL
Structure
Site
Structure
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Most Important Off-Page Ranking Factors
Local
Citations
Social
Signals
Partner
Websites
Trade
Associations
Guest Blog
Posts
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Submitting Website To Webmaster Tools
 Go to https://www.google.com/webmasters/tools/home
 Verify ownership of your domain.
 Add both versions www And non www version
 Submit your sitemap
 Fetch Google bot
 Check for manual penalties
 Check for HTML improvements
 Verify that your website is mobile friendly
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Why Is A Mobile Website Important?
 Google recently released an update that penalized websites
in the mobile search results that were not mobile friendly
 Mobile devices now account for 60% of the time spent on
digital media.
 Higher conversion rates for mobile users.
 Faster website load speed which will help increase rankings.
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Mobile Has Now Surpassed Desktop Traffic
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How To Submit Your Website
To Google Maps
Submit Website To
www.google.com/business
Verify Your Listing
By Phone Or Mail
Optimize Your
Google Business
Page
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Optimizing Your Google Business Listing
 Make sure that your name, address and phone number are correct.
 Make sure that you add 8+ images and tag your images with keyword
relevant alt text.
 Set your main profile photo as something that stands out.
 Select the proper category for your business.
 Write a full description.
 Link out to other local citations from your Google business listing.
 Make sure to get at least 5 real reviews in order for Google to display the
5 stars next to your business listing.
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The Top Local Citations For Every Website
Infogroup
Localeze
Factual
Foursquare
Acxiom
Google Business
Local Listing
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Optimizing Your Local Citations
 Make sure the name, address and phone number are the
exact same on all citations.
 Make sure you use at least 2-4 images and tag them with
relevant keywords.
 Add a 1-2 paragraph description of your business and try to
include at least 1-2 keywords.
 If possible, try to get reviews because this will help your local
search rankings.
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How To Convert Visitors Into Customers
 Make sure that your message is clear on what your company does.
 List your phone number on the top of the page and if possible, list
your address + phone number in the footer.
 Add a why choose us section or list reasons for visitors of your
website should choose you vs your competition.
 Properly identify your service area.
 Make sure to add real testimonials from your target audience.
 Add high quality pictures of your team, facility or products.
 Use scarcity or coupons to help drive calls or form fills.
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Questions?
Victor Smushkevich
Email: Victor@SmartStreetMedia.com
Phone: 818-770-9465
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