PHILIPPINE INNOVATION CHALLENGE 2022 CASE BRIEF Note: Dates are subject to change. MESSAGE FROM THE TEAM Dear participant, It is with great pleasure that we have you as part of the third launch of the Philippine Innovation Challenge in the COVID-19 pandemic. Amidst the resurfacing challenges like the quarantine restrictions that forced companies to shift into a virtual workplace, the pandemic did not hamper people from innovating and transforming. In this era of digitization and explorations of how people interact beyond the realms of physical boundaries, the Philippines is expected to be catapulted into a multiverse of innovative possibilities. You are one step forward to becoming the epitome of Web 3.0. Every successful pitch begins with a single idea! We are waiting for that blastoff! Sincerely, PIC 2022 Team RECENT TRENDS P H I L I P P I N E I N N O V A T I O N C H A L L E N G E 2 0 2 2 THE MULTIVERSE OF CAPABILITIES LOCKDOWNS & MOBILITY With the recent press releases on the increasing mobility and transition of most of the regions to Alert Level 1, foot traffic is expected in the next months. This projects significant shifts to the PH consumption and spending. E-COMMERCE BOOM PH has seen massive growth in the ecommerce industry, especially in the last five years — but has exponentially propelled last 2020 due to the COVID-19 pandemic. Growth will be higher by 2025, amounting to $12 billion. FINTECH ADOPTION Consumption of digital financial services, subscriptions to work-fromhome engagements, and frictionless shopping are primarily due to the lockdown restrictions. Such trend is intended to advance to virtual payment channels and alternatives. THE MULTIVERSE OF CAPABILITIES NFTs AND USED CASES PH ranked first for non-fungible token (NFT) ownership out of 20 countries, with 32% of Filipino internet users saying that they own NFTs, according to an online survey released last November 2021 (Business World, 2021). METAVERSE Meta, which is owned by Zuckerberg, claims an untapped potential on PH's Metaverse where people can meet, talk, and perform their businesses in a virtual space. Such an opportunity can lead to Web 3,0 integration, employee upskilling, and data upgrades. CRYPTOCURRENCIES With popular cryptocurrency platforms like Binance and PDAX, crypto enthusiasts, fintech companies, and the Department of Finance are expected to form economic incentives that can lead to policy compromise and legalization. THE DIGITAL PILIPINAS TODAY P H I L I P P I N E I N N O V A T I O N C H A L L E N G E 2 0 2 2 DIGITAL PILIPINAS Convened by Amor Maclang of GeiserMaclang Marketing Communications Inc., Digital Pilipinas is an active movement towards nation-building through technology and innovation. As we enter a new era of blockchain proliferation at a global scale, Digital Pilipinas is at the forefront of advancing Web 3.0 in the country. DIGITAL PILIPINAS IN THE MAKING Digital Pilipinas is the largest private sectorled movement championing to tech-up the country while envisioning a broadened digital economy that disseminates new technologies and abundant opportunities among small players. They are engaging thought leaders, decisionmakers, and industries to create harmonious policies that harness the full potential of innovation while driving robust and more inclusive growth in economic freedom for the Philippines. THE 12-POINT AGENDA The most important challenges that the convention will address in order to move our country’s technological development forward: CONTINUING FINANCIAL INEQUALITY UNDERDEVELOPED SMART CITIES CYBERSECURITY AND VULNERABILITY ENERGY TRANSITION CHALLENGES PH LAGS BEHIND NEIGHBORS IN DX THREAT TO HIGHER EDUCATION UNDERSERVED OVERSEAS PH MARKET LIMITED CONNECTIIVITY FOREIGNDOMINATED E-COMMERCE UNDERUTILIZATION OF GAMING COMMUNITY UNCLEAR MOBILITY FUTURE PINOYS UNDERINSURED DIGITAL PILIPINAS PARTNER COMPANIES 1. BlockchainSpace 2. Brankas 3. Fintech Philippine Association 4. Locad 5. Kimstore 6. KPMG International 7. Gcash THE CHALLENGE P H I L I P P I N E I N N O V A T I O N C H A L L E N G E 2 0 2 2 PROBLEM STATEMENT Propose an idea on how Digital Pilipinas' 12-point Agenda, along with its partner companies, can transform the Philippines' business landscape into a Web 3.0-centric hotspot of digitalization and innovation. You are encouraged to tackle at least one agenda. The idea can be a system improvement, technological and data solution, or a new holistic approach and innovation. WHAT WE NEED OPERATIONS How can Digital Pilipinas penetrate the PH market in the introduction of Web 3.0 to potential industries in terms of system planning and analysis? INNOVATION What idea can you propose to ensure that companies become motivated to transition their business processes into a Web 3.0adopted structure and framework? MARKETING How do we build on campaign success in increasing the market reach and visibility of the Digital Pilipinas and its initiatives in the PH market? Note: You can tap into at least one of these challenge buckets but feel free to tackle more than one! WHAT YOU NEED TO SUBMIT Submit a 16:9 two-page deck detailing your team's analysis of the problem and detailed solutions. PROBLEM INNOVATION Summarize the central problem into one problem statement. Support this by corroborating relevant data and information from the case brief and external credible sources. Present an overview of your team's proposed innovation. This portion should paint a picture for the judges on the overall creativity, relevance, and impact of your work. FORMAT Kindly send your entries to innovationchallenge.externalsph@gmail.com with the following email subject: [PIC 2022 Round 1_Team Name] FILE FORMAT FILE NAME DESIGN Two-slide PDF [PIC 2022 Round 1_Team Name] The team is allowed to format each portion as deemed necessary CRITERIA & RUBRICS 25% Business Impact 25% Social Impact 20% Problem Analysis 15% Relevance 15% Originality Is there an apparent need for innovation? Was the target audience/market identified? Does the innovation present a strong value proposition? Is the innovation technically feasible in terms of sustainability and scalability? Does the innovation drive relevant and concrete benefits for the involved stakeholders? Does the innovation promote the advocacy of the case? Was the core problem identified and clearly stated? Does the stated problem show a deep understanding of the case? Were relevant data employed in stating the problem? Does the innovation directly cater to the case problem? Were the relevant problem areas addressed? Is the innovation unique or novel? Does the innovation exhibit creative use of resources and technology?
