Guide to Upwork and
Freelancing
From Chris Dodd’s course
and other online resources
Choosing a Title
Be Specific with your Title
●
What is it exactly that
your client NEEDS?
(Your Pitch, and
audience)
●
Choose a category, and
go one layer deeper
Crafting your overview
●
Don’t be a sleazy salesman!
●
●
1st line: Reiterate your target
audience
3rd line (cont): What other skills
do you offer?
●
4th line: Talk about your broader
experience (very briefly)
●
5th, final line: CALL TO ACTION
●
●
2nd line: Go into your story,
what, how long? Demonstrate
experience
3rd line: Why do you specialize
in your area?
Overview Writing Tips
●
Develop a point of difference:
A unique skill or experience
●
Study other successful
freelancers (>20k). What do
they write?
●
State who you want to work
with
○
Appeal to your audience
●
Don’t treat it like a resume,
Just focus on
○
Simple professional tone
○
Professional experience
○
Selling points
How to Price Yourself
Verdict:
At least minimum wage:
●
AU to EU: $15 to $10
●
India: $1333 monthly
●
<35 yo Median US Savings:
$1000
$25 Hourly
$50 Fixed Gigs
$2,000 monthly
Other areas of your profile
Experience: Get good reviews, overdeliver, constant updates
Portfolio: Great Title and Cover Image
Employment History: Put in ‘freelancer’
Other experiences: Relevant but not work related
COMPLETE ALL OF YOUR PROFILE
Sending Proposals
POSITIONING yourself
to Key issues
●
What requirements are specifically
mentioned in the job post?
●
Address the client’s needs. State
your experience, or describe how
you’ll approach it.
●
What about the job isn’t clear to
you? Ask questions about it.
How much information...
● has been given to you?
● do you need from
them?
to provide them exactly the
service that they want
Writing your Cover letter
●
Answer the questions first (?)
●
Position yourself
●
Establish a point of difference…
set yourself apart
How much information...
● has been given to you?
● do you need from
them?
to provide them exactly the
service that they want
Notes
Turn your features
into benefits
VOs on Upwork
VOs on Upwork (contd.)
VOs on Upwork (contd.)