PERSONA
About
Current Feelings
Yasemin is a working mom. Her days are often busy between caring
her two children and working from home. she is very fortunate to
have a supportive husband that helps around a house when she is
busy. She has one chore she insists on doing herself and that is the
families grocery shopping. She is very particular about how she
shops. She does not trust anyone, even her husband to buy the right
brands or pick the best meats. she is a budget conscious shopper
and looks for items on sale to plan her weekly meals around. The
thing she hates the most about shopping is the lengthy time it takes
and how often she has to do it.
Needs
The Family Shopper
Age: 35
Business woman, ₺30k
Married, 2 children
Istanbul, Turkey
I love doing my shopping at
" market,
but i wish to finish it
quickly
2022-2023 Fall Semester
Frustrations
Find exactly where are the groceries she wants
Remembers where to find each items in market
she liked
Spend the least amount of time possible in the
grocery store
Makes shopping fast with direct route
To make a detailed shopping list to be efficient
AYDA
"
7-8
Per month
Market visits
Hesitant Prepared Caring
Always on-to-go Brand-loyal
Grocery shopping is a nightmare when she has to
bring her kids along
Hates the process of unloading the groceries and
moving them from place to place
Does not like carrying heavy foods
Does not trust anyone to help her with the food
shopping
The weekly amount of time spent at the store; it
feels like she is always there
Motivation
Loves the market vibes and variety
Usually finds something new to try
Easy access to things she needs
Having more time in the day
EUT 319E Industrial Design Studio II
Personality
reliable
organised
sincere
observant
İlayda Kozluklu I 020190650