ENTREPRENEURSHIP DEVELOPMENT INSTITUTE OF INDIA,
AHMEDABAD
Course File cum Lecture Plan
PGDM-E, 2022-2024: Trimester – III
Course Title: Strategic Management
Course Code: E021-11016
L-T-P: 24 Sessions
Credit: 3
Faculty: Dr. Atanu Ghosh
E-mail Id: atanu.iitj@gmail.com
I.
Course Description:
The course is designed to instill the basic concepts strategy and its applications to business
situations among the participating students. The focus will be on instilling strategic thinking
as a skill among the participants with special focus on SME and family business situations.
The course would engage hands on pedagogy to relate the real-life exposure of the participants
to SME and family business situations to the theoretical aspects generally described in the
text- books. With this in view, each module of the course content is linked to specific handson assignment on SME/Family Business situations.
The evaluation methodology proposed envisaged distributed evaluation so that continuous
learning is encouraged. On the whole the course proposes to provide experiential learning to
the participants.
II.
Course Objectives:


III.
Familiarize students to the basic concepts of strategy as relevant to the SMEs
Impart skill in
o analyzing business situations strategically
o formulating strategies appropriate to the business situations
o formulating strategy-execution-plans
o Evaluate performance of the organization comprehensively
Course Outcomes: On successful completion of the course, student will be able to:
CO1 – Analyze any given business situation, generate alternate strategic-options.
CO2 – Formulate strategic-plans for a given business situation and recommend a choice.
CO3 – Formulate execution-plans for any given business strategic situation.
CO4 – Develop framework to align with the changing PESTEL environment
CO5 – Facilitate understanding strategic role of each department
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IV.
Program Educational Objectives (PEOs):
PEO1: Impart comprehensive knowledge of an entrepreneurial and managerial ecosystem
PEO2: Develop first generation entrepreneur by building necessary skills, imparting needed
knowledge, and enhancing attitudes for initiating and growing an enterprise / start-up
PEO3: Enable family business successor as change agent to augment competitiveness and growth
of business
PEO4: Build sustainable social impact ventures
PEO5: Nurture intrapreneurial aspirations and compatible capabilities
V.
Program Outcomes (POs):
PO1: Domain Knowledge: Develop essential domain knowledge of theories, models, techniques,
and practices in entrepreneurship and major business disciplines.
PO2: Critical Thinking: Build critical thinking by analyzing situations and selecting viable
solutionsfor problems.
PO3: Ethically Responsive: Impart knowledge of business ethics and social responsiveness
impacting business organizations.
PO4: Dynamic Global Business: Evaluate opportunities and challenges of global business
environment.
PO5: Effective Communication: Ability to communicate and work effectively in a team.
PO6: Enterprise Creation and Management: Understanding the process of establishment of new
enterprise or social enterprise or managing family owned business.
VI.
Program Specific Outcomes (PSOs): On successful completion of PGDM-E Program, students
will be able to:
PSO1: Establish new enterprises
PSO2: Run and expand family businesses
PSO3: Create new products through start-ups and innovation
PSO4: Pursue higher study programs
PSO5: Join corporate/Govt./social sector and other types of relevant jobs
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VII.
Pedagogy:



VIII.
The pedagogy adopted are the following
o Interactive discussion based on Presentations
o Case analysis and discussion
o Structured Exercises based situations and cases
The pedagogy preferred against each session is indicated in the session plan
Preparation of a detailed project report to drive growth of a SME
Internal Assessment [only suggestive]
S.No
Component
Marks
CO
Internal Evaluation
1
Project Work , Presentations & Class
Participation
10
3
Surprise Quiz(zes)
10
4
Mid-Term Examination
30
CO1-CO6
CO1-CO6
CO1, CO2,
CO4
End Term Evaluation
5
End Term Examination
50
CO1-CO6
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Study Material
IX.
Text / Reference Books [to be specified]
I.
S.
No.
Name of the Book
T1
Crafting and
Executing Strategy:
The Quest for
Competitive
Advantage:Concepts
& Cases
Strategies for Growth Help Your Business
MoveUp The Ladder
Strategic Management –
inSmall and Medium
Enterprises
Strategic Management :
Competitiveness and
Globalization: Concepts
and
Cases
Strategic Management:
AnIntegrated Approach.
R2
R3
R4
R5
II.
McGraw
Hill
Thompson Arthur
A ,Peteraf
Margaret A ,
Gamble John E ,
Strickland III AJ
22nd
Text
Book/
Reference
Book
Text Book
Penguin
Random
House
Cengage
Learning
EMEA
Cengage
, New
Delhi
Atanu Ghosh
Latest
Reprint
Reference
Book
Farhad Analoui
Latest
Editio
n
12th
Reference
Book
Cengage
, New
Delhi
Charles W. Hill ,
Melissa A.
Schilling and
Gareth R Jones
Publisher
Author
Michael A. Hitt ,
R. Duane Ireland,
Robert E.
Hoskisson
Edition
12th
Reference
Book
Reference
book
Magazines/ Articles/Research Papers /Journals
S.No.
1
Details of the Magazines/Articles/Research Papers /Journals
Regular reading of one or more Business Newspapers: Economic Times, Business
Standard, Business Line, Financial Express OR Mint
III. On-line resources
S.No.
1
Topic
Source
Year of
Publication
Any articles available online and the resources subscribed to, by EDII, be accessedbased
on inquisitiveness and further knowledge gathering
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X.
Course coverage; unit wise & within it session wise [each session of 75 minutes]
Sess
-ion
No
1
CO
Topic
Session Coverage
Suggested Reading
Introduction
to the Course
Coverage/content and conduct
of the course
01,
04
2
Concept of
Strategic
Management
What is Strategy and Why is
it Important?
3
Concept of
Strategic
Management
4
The Firm ,
Its
Environment
, Industry
Structure
Analysis of
Industry and
Competition
Internal
Environment
Analysis
Internal
Environment
Analysis
Strategic
Choices
Strategy formulation and
implementation.
Corporate Competitive and
functional Strategies
Evaluating A
Company’sExternal
Environment
Revisiting learning
fromManagement
Concept
course
Chap-1 of Book T1
Are You Sure You have a
Strategy? Donald C.
Hambrick, James W
Fredrickson, Academy of
Management Executive, 15
(4),
November 2001, p.48
Chap-2 of Book T1
Chap-3, Book T1
Case: Lagom Kitchen
+Brewery: A Quest
forsurvival
01,
04
Chap-3, Book T1
Shubham Goldiee Masale
private ltd
Chap - 4, Book T1
01,
04
5
6
7
8
9
10
11
12
How industry rivals positioned
inthe market
Company’s resources,
Capabilities and
Competitiveness
Concept of Value Chain
Generic Competitive Strategies
Company’s
Competitiv
ePosition
Company’s
Competitiv
ePosition
Options for Strengthening
Company’s Competitive
Position
Out sourcing as an asset light
strategy
International
Market
Entry
International
Market Entry
Case
Strategies for competing in
International Markets
Chap-7, Book T1
Case: Wooden Bakery Should it enter US Market
Chap - 4, Book T1
Chap-5, Book T1 CaseCare Unlimited : An
enterprise Growth Dilemma
Chap-6, Book T1
Chap-6, Book T1
Case : Sunton
Manufacturing in
Cambodia- Exit or Remain
Chap-7, Book T1
01,
04,
05
01,
02,
04,
01,
04,
05
01,
04,
05
02
02
02,
03
02
02
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Discussion
Mid Term Examination
13
14
15
16
17
18
19
20
21
22
23
24
Diversificati
on Strategy
Diversificatio
n Strategy
Merger and
Acquisitio
n
Merger and
Acquisition
Growth through Diversification
Chap-8, Book T1
02
Case discussion
Chapter 6 , Book R2
Case: Ajanta Packaging
Chapter 8 , Book R2
02
02
Innovation
Growth through Innovation
Case : Future Retail and
Acquisition Spree and
Beyond
Case : Robo Tech storming
into the US Market
Case: Vijay Sales: The
Millennial Conundrum
Chap- 10, Book T1
04
Changes in
Environment
Strategy
Implementati
on
CSR
Strategy at
Practice
Strategy at
Practice
Application
ofconcepts
Application
ofconcepts
Growth through Merger and
Acquisition
Case discussion
Discussion on concept and case
Coping with Changes in the
Environment
Building Capable organization
for Strategy Execution
Discussion on article: Strategy
and Society
Guest Lecture
Case: Hindustan Lever's
Project Shakti
02
02
03
Project Report Presentation
02,
04
02,
03
02,
03
03
Project Report Presentation
03
Guest Lecture
*****
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