DEFINITION communication is a systhematic process in which people interact with and through symbols to create and interpret meaning process that occurs whenever someone observes or experiences and attributes meaning to that behaviour COMMUNICATION PRINCIPLES communication is dynamic communication is influenced by ethics ELEMENTS PEOPLE : it obviously involves people to communicate FUNCTIONS TO FORM TO GAIN SELF MEANINGFUL UNDERSTANDIN G AND INSIGHT RELATIONSHIP;COSIDE R THE NEEDS AND INTO WANTS OF OTHERS OTHERS;LEARN HOW OTHERS FOR CAREER AFFECT US DEVELOPMENT; LACK TO INFLUENCE OF COMMUNICATION OTHERS SKILLS IN NEW HIRES communication is communication has unrepeatable no opposite and irreversible communication is competencebased communication is affected by culture media and technology are transforming communication NOISE : anyting that MESSAGES : human CHANNELS : the send and receive media that we use interferes with or distorts our ability to send or both verbal and non to carry messages receive messages verbal messages CONTEXT : it always takes place in a context or setting FEEDBACK : receive information in return EFFECT : can be viewed aas exchange of influences