TEAM GANG GANG GALAXY Group Members Samin Monzur 1911299630 Rohany Maliha 1912021630 Abu Bakar Siddik 2021711630 Abdullah Abu Sayed 2131403630 Mahira Maliha 2131719630 Mission To operate an efficient and profitable organization that consistently provides good hair oil to its customers ensuring nourishment in every drop Vision To be the leading manufacturer of herbal hair oil in Bangladesh Current Market Situation 3 S.W.O.T ANALYSIS Strengt h Affordable and standard raw material Cheap labor cost Lower possibility of marketing myopia Superior quality Opportunitie s High potential Online and offline availability Rising income level S O High demand in the international market Chances of adaptation by consumers W T Weaknes s Unrecognized brand Lack of equity Rising raw material prices. Threats Competitors in the market with strong brand visibility Increasing substitutes Increasing competition S.T.P Strategies MARKET SEGMENTATION Demographic SEGMENTATION Psychographic SEGMENTATION Careful Consumers, diligent individuals who seek value in their purchases. Consumers who are hair conscious and are ready to pay anything. Both Male and females aged 1840 years and above Middle-class consumers Higher Middle-class consumers Students, stay-at-home husbands/wives, and people with steady careers who are constantly on the go age, gender and occupation. Geographic SEGMENTATION Dhaka, Chattagram, Sylhet, Barishal, Khulna, and Cumilla. Rajshahi, Rangpur, and Mymensingh. Business Segment Business to Business Targeting Youth and Students Service Holders Hair Conscious People Middle Class Higher Middle Class Positioning Fully Organic Hair oil Mandatory product for men and women Nothing Artificial MARKETING MIX OF MINUTE MOSH 2 4 1 Product Price 3 Place Promotio n Product Dermatologicall y tested product pH neutral tested Herbal hair oil Which rinses off easily and leaves hair feeling hydrated PRICE Cost Based Pricing Low Manufacturing Cost Cheaper rate than the market offerings Ensuring quality in a affordable option COMPETITOR ANALYSIS A Arong Earth Hair Oil 1 2 3 B C Three Major Competitors PLACE Head Office Uttara, Dhaka Factory Sreepur, Gazipur Super shops Online Marketplac e PROMOTION Advertisements Newspaper advertisements, billboards, SEO, Daraz, Panda Mart Sponsorship of Events University Events Promotion Public Relations Brand Ambassador Jannatul Ferdous Oishee Personal Selling Dhaka International Trade Fair, Shopping mall stalls, Road stalls Social Media Facebook, YouTube, Instagram Public Relationship and Brand Ambassador Jannatul Ferdous Oishee Brand Ambassador Minute Mosh Hair Oil Advertisements Bill board advertisement Newspaper advertisement Advertisements Search Engine Optimization Pandamart Selling Post Darazmall Selling Post Social Media Marketing Instagram Page Facebook Page YouTube Add Personal Selling and Sponsorship Dhaka International Trade Fair Stall University event sponsorship BUDGET Expected Sales BUDGET Forecasting Income Statement Return On Investment (R.O.I) Future Plans Adding other herbal skincare products in the future Creating a significant brand image Going International in the near future THANK YOU FOR YOUR ATTENTION ANY QUESTION ?
