Writing Memo, Letter, and Email Use and Formatting Emails, Memos, and Letters • Emails are generally used both within an organization (“in-house”) and outside an organization, when the subject is relatively informal and routine. • Memos are used only for communication within an organization, especially when the subject is more formal, non-routine, and more serious than what you’d write in an email. (e.g. notice) •Letters are typically sent to recipients outside an organization. Letters might also be used within an organization if the topic is very formal and/or non-routine. c. 2007-2014 Lamoreux 2 Emails, Memos, and Letters Emails: Inside and Outside organization Memos: Inside organization Letters: Outside organization (usually) c. 2007-2014 Lamoreux 3 Formatting Memos Memo Cue Words Formatting LINE UP CUE WORD CONTENT AT 1 inch ruler mark DATE: Written out as month, day, year TO: Recipient’s name (and, if desired, title) FROM: Sender’s name (and, if desired, title) and initials SUBJECT: One-Line “Headline” c. 2007-2014 Lamoreux 5 About Capitalization in Formatting • Two styles exist: You can capitalize ONLY the first letter of the MAIN/MAJOR words, if you know how to identify these. You can put the cue words and subject line in ALL caps. This avoids the hassle of trying to identify main/major words. c. 2007-2014 Lamoreux 6 Memo Cue Words Formatting Example # 1 Capitalizing only first letter of main/major words. Date: September 30, 2015 To: Ray Charles, Marketing Manager From: Bruce King, Events Manager BK Subject: Conference Planning c. 2007-2014 Lamoreux 7 Memo Cue Words Formatting Example # 2 DATE: September 30, 2015 TO: Ray Charles, Marketing Manager FROM: Bruce King, Events Manager BK SUBJECT: CONFERENCE PLANNING c. 2007-2014 Lamoreux 8 MEMO FORMATTING Format for Memos Memo Title Headings XXXXXXXXXXXXXXX XX: xxxxxxxxxxxxxxxx XXXX: xxxxxxxxxx XXXX: xxxxxxxxxx XXXXXXX: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxx The Message xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx © Prentice Hall, 2004 Business Communication Essentials Chapter 6 - 9 MEMO FORMATTING • You can view this video on composing and writing a memo. c. 2007-2014 Lamoreux 10 Sample memo: The manager in charge of his company’s employee development efforts has a solution to three worrisome workforce issues that he has previously discussed with his boss, the director of human resources. He uses this memoformat proposal to outline a new employee mentoring program and suggest how the company can get started on it. Formatting Letters Letter Formatting Letter formatting is very different from memo formatting. Business Letterhead • Business Letterhead typically includes company name, address, phone, email, and company web address at the top of the page. • If letterhead stationery is not available, the heading includes a return address of the company (but no name). • If you are writing a letter (from yourself and not as part of a company), you should provide your address at the top. c. 2007-2014 Lamoreux 13 Format for Business-Letters Letterhead Stationery Date Salutation XXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXX xxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxx Inside Address xxxxxxxxx: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx The Message xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Signature Block © Prentice Hall, 2004 xxxxxxxxxxxxxx, xxxxxxxxxxxxxx Complimentary Close xxxxxxxxx xxxxxxxxx Business Communication Essentials Chapter 6 - 14 Formatting Emails Email Formatting Email programs have To, CC, BCC and Subject boxes for you to fill in. The date is automatically added. The “look” varies by program. Email Formatting The Subject Line should be specific, “headlining” what this is about for a busy reader scrolling through hundreds of emails. Email Salutations • Emails also require Salutations, use “Dear Mr. or Ms. ______:” (with a colon) for formal emails • Unless it’s very formal, you may use Hello, Mr. or Ms. _________, (with a comma) or, if you know the person, “Hello, Nate,” or “Hello, Kara,” instead. • Using “hey,” or “yo,” or no Salutation is NOT professional. Email Body As always, a message needs an Introduction, a Body, and a Closing. Use one blank line between paragraphs to make it easier for the reader! Email Body • The advice is to, if possible, limit email length to what appears on the screen. • Since readers use multiple devices, with different size screens, this can’t always be adhered to. • But consider the average-sized computer monitor screen, and use that as a suggested guideline. Email Signature Block Use the complimentary close “Sincerely,” if the email is formal. You can also use “Thank you.” or “Kind regards,”. Most professionals use an automatically inserted “Signature,” which appears at the end of emails. You can do this with Gmail. Email Signature (examples) Email Signature (Give it a try at home!) 1. 2. 3. 4. 5. 6. Go to Gmail (use G-suite ID ONLY) Quick settings = See all settings Ctrl + F = signature Create new Name new signature = Signature 1 Type your signature: 7. Change defaults 8. Save changes (at the bottom) 9. Email me (subject: BUS201_your Section number_Email signature) Writing skills for emails (general guidelines) 1: Pay Attention to Tone •Always consider audience and purpose •Be respectful, friendly and professional •Complaint letter = firm, formal, demanding, but not threatening The word “YOU” really affects your tone. •Congratulate and thank with “you” •“Your company always provides the best service.” •Do NOT use “you” when giving bad or negative information •“Your shoddy work produced a bad toaster.” Vs. •“My toaster no longer works.” 2: Brief, purposeful Introduction •(This is not the subject but the introduction.) •The first line should clarify topic & purpose •No more than four or five lines Avoid diving into details too early or before the purpose of the communication is mentioned. 3: Review the context •Before sending the email to someone else, always read it •We’re forgetful and busy people •Your reader may not be familiar with the situation Image from: http:// www.mchenrycountyblog.com/uploaded_images/T-Shirt-Not%20Now,%20I'm%20Busy-705334.jpg 4: Follow a good-news first strategy •Deliver the good news first and then the bad news (We will discuss this in details later in our semester) Image from: http://blog.1800dessert.com/2006/05/oreo_powered_rocket.html 5. Use a reader-centered strategy •Using a reader-centered strategy means reminding yourself that you are writing for your readers, not yourself •You have to find ways to make the material of interest and value to the readers to make them do what you want them to do Image from: http://www2.fileplanet.com/images/170000/170715ss_sm2.jpg 6: Organize your paragraphs logically •State the subject and purpose. •Explain the problem in detail. •Describe how the problem inconvenienced you. •State what you would like the reader to do. •Thank the reader for his or her response. •Provide contact information. Claim Letters and Memos: from Johnson-Sheehan, Technical communication Today, 2nd ed., p. 482 7: Keep your paragraphs short! Do not include more information than what is necessary! 8: Use headings, lists, and tables •Headings indicate sections, bulleted lists for key points, numbered lists of sequential items, and tables to enable comparison of information •A heading is a brief title that cues readers into the content of the section that follows. Keep your headings brief. •Lists can show the sequence of your ideas, heighten visual impact, and help readers find your key points. In addition, lists simplify complex subjects, ease the skimming process for busy readers, and give the reader a breather. 9: Have an active conclusion •Clearly say what you expect the recipient to do •Avoid weak endings like “hoping to hear from you soon,” •AND give your contact information! Image from: http://www.masshist.org/cabinet/november2002/hancocksignaturelg.jpg E-Mail Etiquette Practice Courtesy Send Brief E-mail Compose Carefully © Prentice Hall, 2004 Business Communication Essentials Chapt er 6 - Practice Courtesy © Prentice Hall, 2004 Compose Offline Limit Messages Know the Audience Respect Cultures Clarify Time Zones Observe Schedules Avoid Flaming Prioritize E-mail Business Communication Essentials Chapt er 6 - Send Brief E-Mail Narrow Scope Short Messages Concise Sentences © Prentice Hall, 2004 Business Communication Essentials Chapt er 6 - Compose Carefully Reply with care Understand “cc” and “bcc” fields Slow down Reread and edit © Prentice Hall, 2004 Business Communication Essentials Chapt er 6 - END of chapter