Galvez, Jose Franco S.
Assignment 6
Enumerate the different ubiquitous devices and technologies that enhances e-commerce as a whole.
Cite different instances and applications of these technologies.
There are several ubiquitous devices and technologies that enhance e-commerce as a whole. Here are
some examples:
Smartphones and tablets: With the increasing popularity of smartphones and tablets, more people are
using these devices to shop online. Mobile apps like Amazon and eBay allow users to browse and
purchase products from their smartphones or tablets, making it more convenient to shop online. These
devices also allow for mobile payments through apps like Apple Pay, Samsung Pay, and Google Wallet,
which provide a faster and more secure checkout experience.
Wearables: Devices like smartwatches and fitness trackers can be used for mobile payments and can
provide personalized shopping experiences. For example, Apple Pay can be used on an Apple Watch to
make mobile payments at physical stores. Wearables can also provide personalized recommendations
and promotions based on the user's location, activity level, and preferences.
Near Field Communication (NFC): This technology enables mobile payments through contactless
payment systems like Google Wallet and Apple Pay. NFC can also be used for location-based marketing
and personalized promotions. For example, a retailer could send a coupon or promotion to a customer's
smartphone when they are near one of their stores.
Radio Frequency Identification (RFID): This technology allows for real-time tracking and monitoring of
products and inventory levels. RFID tags can be attached to products to track inventory as it moves
through the supply chain, reducing stockouts and overstocking. For example, Walmart uses RFID tags on
their products to track inventory and reduce stockouts.
Augmented Reality (AR): AR can provide a personalized and immersive shopping experience by allowing
customers to visualize products before purchasing them. For example, IKEA's AR app lets customers see
how furniture would look in their home before buying. AR can also be used to provide more information
about products, such as nutritional information for food items or 3D models for complex products like
machinery.
Virtual Reality (VR): VR can provide an immersive shopping experience by creating a virtual store
environment. For example, Alibaba's VR shopping platform, Buy+, allows users to browse and purchase
products in a virtual store. VR can also be used for product demos, allowing customers to experience
products in a simulated environment.
Overall, these technologies enhance e-commerce by providing a more convenient, personalized, and
immersive shopping experience. They also help businesses improve their operations by providing realtime tracking of inventory levels and personalized promotions to customers, leading to increased sales
and customer loyalty.