BUSINESS DEVELOPER
• Developers are in charge of generating new client
business through networking and follow up on
recommendations. They design and implement
strategies for the client utilizing their companies
assets to accommodate both parties best.
• Pillars of Business Development
1.Management
2.Marketing
3.Opertions
4. Finance
ROLES AND
RESPONSIBILITIES
 ROLES
1. Understanding the inner workings of a
company’s products and services, as well as its
customer
2. A business developer’s job is ultimately to
generate new revenue and help companies grow
RESPONSIBILITIES
• Identifying new business opportunities
• Maintaining relationships with existing clients
• Working closely with the business owner on a
business growth strategy and then devising an
action plan with goals and objectives
STRATEGY DEVELOPMENT
5 STAGES OF STRATEGY
DEVELOPMENT PROCESS
1. GOAL SETTING
Goals to be detailed, realistic and match the values
the your vision
2. ANALYSIS
Understanding the needs of the business
3. STRATEGY FORMATION
Developing alternative approaches
4. STRATEGY IMPLEMENTATION
Be clear with one’s responsibilities and duties
5. STRATEGY MONITORING
Determining progress by measuring performance and
results
CUSTOMER SATISFACTION
 Service performance will lead to increase customer
satisfaction, which eventually produce a higher
financial performance.
 Good customer service = Increased revenue
 “when it comes to sales, the probability of selling to
an existing happy customer is up to 14x higher than
the probability of selling to a new customer.”
 Customer satisfaction is key to success
,that we build trust
 It's about creating a consistently positive
experience with our brand
DIGITAL MARKETING
 Digital Marketing helps to promote brand and
generate the leads through digital mediums.
Promoting a brand plays a big role in generating
leads and digital marketing helps to sustain at very
limited cost.
 Comprises text and multimedia messages as well as
email, social media, and web-based advertising as
a marketing channel.
STEPS TO IMPLEMENT DIGITAL
MARKETING STRATEGY
1.
2.
3.
4.
5.
6.
Set goals
Get clear on target audience
Get clear on positioning in the marketplace
Select specific tactics and activities
Decide how you will measure results
Schedule a time to review and tweak digital
marketing strategy
• RACE has 4+1 clientoriented phases: Planning,
Reach, Act, Convert and
Engage.
“Reach” stage aims to
attract and raise
customer awareness.
• “Act” stage operates to
make interactions with
potential clients.
• “Convert” stage is
designed to increase
sales
• “Engage” is designed to
build a clients base of
regular and loyal
customers.
•
THANK YOU