BDIS Case: AdvoGroup
PRESENTER: NINA KRAL JEVIĆ
BUSINESS DEVELOPMENT WITH INFORMATION SYSTEMS, DEPARTMENT
OF BUSINESS MANAGEMENT, AARHUS BSS
Case Introduction
• Created in late 90s as a business platform to provide a strong shared brands for smaller firms
• Independent law offices with 8-40 employees in more than 20 offices around Denmark
• Back Office: meeting planning and scheduling, marketing, accounting, invoicing
• Legal Office: focusing solely on legal work
• Problem: same customer accessing AdvoGroup from multiple locations
• Goal of AdvoGroup: Integrate and harmonize services, expand platform to existing online
players
• Goal of the case: solve the problems and achieve AdvoGroup’s goals using knowledge of
Information Systems
Gantt chart
Correction from the case: approximately 56! hours per person
Strategic initiatives identification
1.
Strategic Business Planning: „Know Where You Are”
The mission of AdvoGroup is to lift law firms of the responsibilities of „scheduling, marketing, accounting, and invoicing so that the legal offices can concentrate on the core legal tasks and on serving
the clients as best as possible.“
2.
Information System Assessment: „Know where to start”
The data is stored in the single law firm’s database.
3.
Information System Vision: „Know where you want to go”
4.
Information System Architecture: „Know how you are going to get there”
5.
Strategic Initiatives
◦
◦
Initiative 1: Enterprise Resource Planning (ERP)
Initiative 2: CRM
SWOT
Framework
Porter’s Five
Competitive
Forces
Priority Matrix
Initiative 1: ERP implementation with
focus on data centralization
Initiative 2: CRM implementation to
manage multiple interactions with
customer to help with intergration of
hyper-specialized law firms into the
AdvoGroup system
Business Process
Management
Using TO-BE proposal model for
suggested ERP IS.
Assumptions:
1. When a new client contacts the
website, they will have to provide all
relevant documents and their email
address.
2. A new client has to provide all
relevant documents in order to start
the process of receiving the link to the
communication channel and the
password.
ERD Model
Assumptions:
1. A client must choose a law firm to
be a client.
2. The law firm has at least one lawyer
working at the firm.
3. A client can only have one case at a
time. After the case is solved (date
closed) then the cli-ent will be able to
open up a new, different case.
E-Business Initiative and IT Governance
• Suggestion: Business Provider Model
• Focus on data security
• Security systems: confidentiality, integrity and availability (CIA)
• Data authorization
Conclusion
• Most optimal solution: ERP system implementation using COTS software
• Improvement of business process management for better interconnectivity of organization’s
departments