Name:
Section:
Date:
Asynchronous Activity 1:
Direction: Read the statement carefully then select the appropriate answer below.
(Copy and answer this activity in your notebook)
A. Needs
B. Wants
C. Potential Market
D. Customer
E. Consumer
F. Target Market
G. Penetrated Market
H. Market
_________1. It is the part of the of the total population that has shown some level of interest in
buying a particular product or service. Also called as Total Addressable Market (TAM)
_________2. It is a set of customers or clients who are already using a particular product or service.
_________3. A driver of a human action which marketers try to identify, emphasize, and satisfy.
_________4. Refers to a group of potential customers to whom a company wants to sell its products
and services.
_________5. A place where to parties can gather to facilitate the exchange of goods or services.