COURSE CODE: TS216
COURSE TITLE: Integrated Industry
Learning in Tourism and Hospitality
Title: Journey to a Career in Marketing
Name: Aniket Arjun Singh
ID: S11185836
What is Career Planning
• Career planning is a process that an individual commits to with the motive of
identifying personal skills, values, and motives, establishing goals and
objectives, and identifying ways to achieve them.
• Also selecting a suitable career, establishing objectives and goals, and
deciding on the educational path required to achieve the specific career
objectives.
Marketing
• Marketing is a division in a company that attempts to encourage market
participants into buying their company’s products or services and to commit
loyalty to the company.
• The importance of Marketing is to increase a company’s growth and that is
achieved by attracting and retaining old and new customers through various
marketing strategies and policies created by the marketing team.
Global Marketing Manager
ROLE
• The role of a Global Marketing Manager is to handle the promotion of a
company’s products and services around the globe.
• Identify the competition and work with the sales and product-development
departments to determine what products and services need marketing.
RESPONSIBILITIES AND DUTIES
• Develop strategic marketing plans which include pricing and promotional
planning, maintaining and planning budget for products.
• Coordinate with global managers and prepare strategies to achieve growth in
markets
• Develop and maintain relationships with all marketing teams and develop
effective strategies for individual countries and maintain knowledge of all
customer markets.
Salary
• The average salary for a Marketing manager working in Fiji is typical $8010 FJD per
month. Salaries range from $3690 FJD(lowest) to $12700 FJD(highest).
• The average monthly salary also includes housing, transport, and other benefits.
• Yearly salary averages from $44280 - $152400
• Salary is based on experience, skills, education, gender, and location
• http://www.salaryexplorer.com/salarysurvey.php?loc=72&loctype=1&job=532&jobtype=3
Incentives
• Bonuses which are 10% of the salary
• Paid holidays
• Stock options
• Free vacations
• Covered medical expenses
• https://www.valamis.com/hub/incentive-management
Interpersonal Skills
Personal Skills
• Hardworking
• An ability to understand buyer needs
• Critical thinking and problem-solving
skills
• Honest
• Good teamwork skills
• Desire to learn
• Good organization and planning skills
• Communication and networking skills
• Know the sales process
Career Goals
•
•
•
•
•
•
Graduate with a Bachelor of Commerce Degree in International Business Marketing
and Tourism Management
To work for an internationally recognized company
Get recognized in the marketing field because of work ethics results
Buy a House and Vehicle
Travel
Open a Business
SWOT Analysis
Strengths
•
•
•
•
•
•
•
Leadership qualities
Creative thinker
Weakness
Able to work in a team
•
Get nervous in front of a large audience
Good communication skills
•
Get distracted easily
Ability to interact with new people easily
Personal assets
tolerance
SWOT Analysis
Opportunities
• Working in different areas of the
marketing division
• Meeting new people
• Travelling abroad due to work
• Gain experience boost
Threats
• Work in a short time frame
• Unplanned expenses
Opportunities and challenges after
Graduation
Opportunities
• Recognition
• Experience in different areas of
work
•
Challenges
• Competition from other graduates
• Experience required for specific
available roles
Self-growth
Qualification and Experience for Global
Marketing Manager
•
A Bachelors Degree in Marketing, Business Administration or management, or a related field
from a recognized University. Many employers prefer a Master’s qualification for the role.
•
A minimum of 15-20 years of work experience is required in the Marketing sector
•
https://www.ziprecruiter.com/Career/Global-Marketing-Manager/What-Is-How-toBecome#:~:text=The%20qualifications%20needed%20for%20a,who%20have%20a%20mast
er's%20degree.
Expectation of Customers and Employers
from Employees
Employers
Customers
• Product knowledge
• Good attitude
• Professionalism
• Good communication
• Leadership skills
• Punctuality
• Team player
• Multitasking
Reference
• http://www.salaryexplorer.com/salarysurvey.php?loc=72&loctype=1&job=532&jobtype=3
• https://www.valamis.com/hub/incentive-management
• https://www.ziprecruiter.com/Career/Global-Marketing-Manager/What-IsHow-toBecome#:~:text=The%20qualifications%20needed%20for%20a,who%20hav
e%20a%20master's%20degree.