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3.3 DECISION-MAKING TO IMPROVE MARKETING PERFORMANCE: MCQ TEST l
AQA A Level Business
0 1
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t)\rJ
. objectives concerned with a firm's size are normally measured in terms of:
Marketing
A Market share and cash flow
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B Profit and cash flow
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C Sales and market share
0
D Brand loyalty and customer service
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•
1 mark
. of these conditions in a market or industry would ma ke 1·t harder to set realistic
Which
marketing objectives?
•
A Stable market shares
B Rapid technological change
0
C Consistently low market growth
0
D High levels of customer loyalty
0
1 mark
0 3
A common drawback of using secondary marketing research is that:
A It takes time to collect and analyse the raw data
I
B Survey respondents often d_o not understand the questions
C It can be out-of-date or no(~irectly relevant
D Secondary research is subject to sample bias
•
D
D
D
1 mark
3.3 DECISION-MAKING TO IMPROVE MARKETING PERFORMANCE: MCQ TEST 1
0 4
Which of the following is a reason why sampling is used for primary marketin
-'
g rese
A It is more costly to survey just a sample
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B Without a sample, the research results are invalid
0
C It is illegal to survey everyone in a target market
0
ci rthi
D A good sample can represent the whole population
1 ll'lcir
".The percentage probability that an estimated range of possible values in fact includes the
actual value being estimated is known as the:
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A Confidence interval
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B Positive correlation
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C Line of best fit
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D Regression coefficient
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1 mar
0 6
What kind of correlation would be most useful if a business wishes to use the concept to
help produce more reliable marketing forecasts?
r
A Positive correlation
0
B Strong correlation
0
C Negative correlation
0
D Weak correlation
-~
<
0 7
0
lmad
Base~ on the market data contained in the table below, what is the forecast market size ir
2016 rf the market size in 2014 was £6,000,000?
I
Year
2014 (Actual)
2015 (Actual)
2016 (Forecast)
Index (2014 = 100)
100 (Actual)
106 (Actual)
117 (Forecast)
A £6,600,000
B £7,020,000
C £6,540,000
D £4,980,000
0
•
0
0
1 mark
IS
3.3 DEC
ION-MAKING TO IMPROVE MARKETING PERFORMANCE: MCQ TEST 1
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Business X has a market share of 24% in a market where total sales are £8,000,000 pe~
8
.
year. If the market grows by 10% next year but Business X sales stay the same, what will its
new market share be?
B 22.6%
D
D
C 18.2%
D
D 25.6%
D
A 21.8%
1 mark
O9
Which of these methods of promotion mainly involves face-to-face communication with
customers?
A Online advertising
D
B Sponsorship
D
c
Public relations
D
D Personal selling
D
1 mark
1 0
The cash flows from a product are most likely to be negative during which phase of the
product life cycle?
A Introduction / launch
D
B Growth
D
C Maturity
D
D Decline
D
1 mark
1 1
A likely benefit of a business achieving successful product differentiation is:
A Lower unit costs
D
B Increased competition
D
C Higher customer loyalty
D
D lower gross profit margins
D
1 mark
33
. DECISION-MAKING TO IMPROVE MARK£TING PERFORMANCE: McaTESTl
1
2
The following are all examples of demographic mar ket segmen
t which one?
tation excep
0
A Gender
0
B Age
0
C Ethnicity
0
D Frequency of use
1 mark
. .
1 3
the business decides to increase the selling price
O
A Demand decreases by 1.6%
B Demand increases by 8%
C Demand decreases by 5%
D Demand decreases by 8%
1 4
Of
demand of -1.6. If
• elast1c1ty
•
. rt. be r,eves
a price
o t he likely effect rs:
A business has a single product which
. has
f the
product by 5%
D
0
0
0
1 mark
What variables does the Boston Matrix analyse?
A Selling price + market demand
D
B Share price + market share
D
C Market profits + cash flow
D
D Market share + market growth
0
1 mark
1 5
Which of these products would be most likely to benefit from a price skimming strategy?
A Established product at the mature stage of its life cycle
B New product with unique features
C Product that can be bulk bought
D Product attractive to price-conscious customers
0
0
0
0
1 mark