Choice of Ecommerce company-DHL.
Customer Value Proposition is a marketing statement that states why a customer should
buy a product or device. It’s typically targeted towards potential customers. It is the total
benefit that a customer is promised if he or she pays or accepts the goods and service; it
should highlight what makes you different and should be your competitive advantage.
Therefore the customers value proposition of DHL is the level of commitment and guarantee
to customers on one safe pay of hands from beginning to the end. This entails greater
liability and end to end visibility at every stage. Their customers have a package insurance
that is called CUSTOMS. This simply means that the customers won’t have to worry about
their purchases being stuck in customs or incoming surprise charges and there is always
customer tracking system that is in real time which makes DHL exceptional. This is a business
model that makes their customers rely on them.
Revenue model simply means strategy of managing a company’s revenue stream and
resources required for each stream. The revenue model of DHL is consistently offering
customers their required service without their depreciation and on constantly improvingon
how they deliver parcels to people. On this basis, people tryust brings their interest iin
continueing with DHL which in turn increases the revenbue on DHL as they maintain and
provide simmle and trusted service to people, their revenue keeps increasing and the
maintainance keeps up with different division.
The model of DHL works on four strata: Fedex, Express division, Global forwarding and
supply chain division, so all these keep bringing and increasing revenue.
There are other several competitors of DHL such as Fedex, TNT, Novia logistics and
Landmark global Inc.
Comparative advantage is basically the ability of a company to carry out an economic
activity (such as a specific product)more efficiently than other activities.
The competitive advantage of DHL specifically focuses on logistics and delivery other than
production or other services, therefore, they maintain their miche of global mailing, express
division, global forwarding and supply chain.
Marketig strategy is the game plan of how to reach potectial customers and turning them to
active customers.
The market strategy of DHL is classified and segementation strategy, targeting position
strategy, marketing strategy, therefore the propagate the gospel of safe delivery of swrvices
with a cheapand in a short time regardless of the location and an attatched guarantee of
return and acceptance policy.
Segmentation strategies are very essential and are critical in marketing strategy because of
the variety of customers the need to deal with and geographic segmentation.
The targeting strategy and positioning strategy is very essential for meeting customers and
location need.
What advantages do video ads have over traditional banner ads?
So many firms leverage on the audience and attention catching of the video adds to
promote their brands and draws attention to selling the products. Also the online audience
for the view is huge.
The online presence and views of video add have experienced to phones, tablets , netbooks
and webenabled television.
Due to the interactive interface of most video adds, some customers find them engaging and
therefore subscribe to it.
3. Discuss the differences among databases, data warehouses, and data mining.
Data mining can simply be defined as the procedure or an act that involves the process used
to extract usable data from a larger set of raw data. It implies the analyses of data patterns
in larger batches with the assistance of some special software. This can be used in different
fields and discipline. with data mining, businesses can figure out much about their customers
experience.
Data warehouse is the temporal storage for data. Its typically a place to access an extracted
data for simulative computation and usage. Therefore it’s for the purposes of storage data
until its necessary to retrieve food usage.
A data base is simply an organized collection of data. It works in such a way that its
organized to model relevant aspects of reality.
4. Explain how versioning works. How is this different from dynamic pricing?
Versioning is creating different version of the same product for sell for different prices. Most
times its guarded by a reckon full value and a maximum profit. It differs from dynamic
pricing in the sense that dynamic pricing simply varies dependent on the market forces of
demand and supply.
5. Is price discrimination different from versioning? If so, how?
Price determination is selling the same product to different people depending on how much
they are willing to pay while versioning is selling the same product but different versions to
different people or groups.
6. What are some of the reasons that freebies, such as free Internet service and giveaways,
don’t work to generate sales on a Web site?
The cost of their listing lack of attention and lack of control on how customers perceive
advertising product/services.
After someone is given a freebie it is necessary for customers to subscribe to premium
package in their for it to work which most times is expensive. And most times people switch
from one to the other when they hear charges, therefore it makes it difficult for them to
make sales in website.
7. Describe the marketing strategies used in lead generation marketing, affiliate marketing,
and viral marketing.
The marketing strategies are informs of direct engagement Here you meet your customers
either through video add or banner add, you can use leads generated on social media ,
advertising and retarget ask for referrals from current customers, and answer some
questions.
For affiliate marketing techniques we can use choose the right affiliates, leverage affiliates
promotion from multiple sources and build affiliate network.
Optimize your product pages for conversion we can also harness the potentials of social
media influencer and host a live webinar.
Viral marketing is a promotional techniques that has a basic aim of spreading quickly and
widely. It can be word of mouth information about a product or services to spread an
increasing rates can either be through the help of social media.
8. Why is offline advertising still important to ecommerce?
Offline advertising is important because it helps in building relationship and loyalty .
Some product and services still need offline advert for better working of the ecommerce.
9. What is the difference between hits and page views? Why are these not the best
measurements of Web traffic? Which is the preferred metric for traffic counts?
Hits is simply the number of http requests that a firm’s server receives while page views are
the pages requested or the numbers of pages requested by a visitors.
They are not best measurement of web traffic because a hit is not equal a page.
The preferred metric for traffic counts is typically is a single page can account for several hits
and that’s achievable if the page contains multiple images or geographical and therefore a
single web visitor generate hundreds of hit.
10. Define CTR, CPM, CPC, CPA, and VTR.
CTR- Click Through Rate. This is the number or percentage of people who actually clicks on
the banner of an online advertisement .
CPM-Cost per Thousand Impressions. It is used to measure how many people your advert
had left an impression on .
CPC-Cost Per Click. This is when an advertiser pays prenegotiated fee for each click an ad
receives.
CPA-Cost Per Action. This is when an advertiser pays specifically for those users that perform
a specific action.
11. What are the major social networks?
Facebook
LinkedIn
Twitter.
Instagram
Pinterest
Snapchat
YouTube
12. Why are in-app ads so important to marketers?
In-apps are very important because it helps marketers to have a very specific view of their
audience.