Bruna Costa Geller
History Of Dolce & Gabbana and Founders
Established in 1985 in Milan, Italy by Domenico
Dolce and Stefano Gabbana.
-Dolce spent his childhood days in Sicily
Family owned a small clothing business
Skill from an early age
Designed and created his first garment at six.
-Gabbana grew up in Milan
There studied art and graphics
Eventually, decided to drop and pursue his real
passion( fashion)
The two had first met in 1980 in a club.
They worked as assistant designers for the same
fashion house.
Thus began a collaboration of ideas, virtues, and
designs.
To follow aspirations and make a name for
Themselves, they quit their Jobs
1982, they had opened a designer consultation
studio
This small project became a world-renowned luxury
fashion brand known as Dolce & Gabbana.
The Dolce & Gabbana logo has remained the same
from it’s launch in 1985 to the iconic fashion label it
is now
The duo drew inspiration from their roots and
surroundings
Growing up in Italy, they instinctively imprinted
much of the culture into their designs.
Stefano Gabbana and Domenico Dolce
Current CEO Alfonso Dolce/Domenico Dolce
Type
Società a
responsabilità
limitata
Area served
Worldwide
Key people
Alfonso Dolce, CEO
Products
Clothing, footwear,
handbags,
sunglasses, watches,
jewellery, perfumes
and cosmetics
Revenue
€1.5 billion (2021)
-Several scandals that hurted his brand
-Has been accusend of several racist advertisment and propaganda duirng
his carrer
-Example: when the company released vídeo clips widely seen as racist,
pandering to old stereotypes (they featured a Chinese model being taught to
eat spaghetti, pizza and a cannoli with chopsticks) in advance of a planned
extravaganza of a show in Shanghai.
-Chinese clientes walking out of the fashion show.
Xiang Kai, a director and writer based in Shanghai, burned more than
$20,000 worth of Dolce & Gabbana products, including coats, a vest and
bags.
-Then Stefano Gabbana, appears to have engaged in a bout of insulting
name-calling (including suggesting that the Chinese eat dogs) with a critic on
Instagram. Mr. Gabbana said his account was hacked.
* Been forced to cancel the show;
* Been excoriated by the Chinese celebrities and models slated to walk in
the show;
* Been the subject of videos of consumers burning, destroying and
otherwise renouncing their Dolce products;
'It nearly killed my career’ Zuo Ye
Products
• Clothing, footwear, handbags, sunglasses,
watches, jewellery, perfumes and
cosmetics.
Competitive advantage
• Strong brand image: The company has a strong brang image of being a luxury brand that is both stylish and
sophisticated. The company has products that target the upmarket urban niche segment who are on the
lookout for creating a different style statement.
• Unique designs: The customer designs their own merchandise and they are highly unique and well
differentiated from their competitor. The designs are developed by expert designers who have proven
expertise and experience in designing of clothing, jewelry, or accessories.
• Bold
• Expressivness
Related to deigner mental freedom
Economic aspects
Why choose to speak about chine scandal? Strong market impact
Financial health & reputation: D&G may suffer ripple
effect for years in China after racism ad row
Market shrank and the group expects sales in Greater
China to decline in the current fiscal year, ending in
March 2020
"I think it is going to be impossible over the next couple of
years for them to work in China," said Cary Cooper, a
professor of organisational psychology and health at
Manchester University in England.
Yes, is possible
• You can invest in D&G
stocks
• D&G Technology Holding
Co. Ltd.
• Is it worth it?
• It is volatile
https://www.nytimes.com/2018/11/23/fashion/dolce-gabbana-china-disaster-backlash.html
https://logo.com/blog/dolce-gabbana-logo#:~:text=above%20and%20beyond.,The%20History%20Of%20Dolce%20%26%20Gabbana,his%20first%20garment%20at%20six.
https://economictimes.indiatimes.com/magazines/panache/financial-health-reputation-dg-maysuffer-ripple-effect-for-years-in-china-after-racism-ad-row/articleshow/66825493.cms?from=mdr
https://www.marketing91.com/swot-analysis-of-dolcegabbana/#:~:text=Strengths%20in%20the%20SWOT%20analysis%20of%20Dolce%20%26%20Gabba
na,The%20following%20are&text=Strong%20brand%20image%3A%20The%20company,creating%20a%
20different%20style%20statement
https://www.bbc.com/news/world-asia-china-46968750
Thank you