1. Using Google Trends (not Google), enter "Indian food" in the search box. Past year,
United States.
a. Which two states searched most for Indian food?
New Jersey and Vermont were the two states that searched “Indian Food” the most.
b. What are the top two related topics? What are the top two related queries?
The top two related topics are “Butter chicken – Food” and “Buffet – Topic”. The top two
related queries are “best Indian food London” and “best Indian food in London”.
c. Why do you think Indian food is more popular in those states (or cities listed in related
queries)?
Indian food might be more popular in New Jersey, Vermont, and London, because there
could be a high percentage of the population in those areas that are Indian. Another
explanation for this could be that there are many Indian restaurants in these areas or
people living in these areas really love Indian food.
2. Using Mintel Oxygen (access via USF Libraries via my.usf.edu) (I usually access it by
going to databases> Subjects: A > Advertising (1) and go. [many good databases under
this summary of links the library created for you--use it, your tuition pays for it!]
a. Find Entertainment, Leisure, Travel category and click on Leisure/Entertainment
b. Find Movie Theatres and click. What is the first sentence in the quote at the top?
The first sentence is: “Movie theaters won’t go away entirely but they have been dealt a
crushing blow in 2020.”
- John Poelking, Senior Analyst
c. Under this same category, go to Consumer. What is the first report at the top of the
list?
“Consumers and the Economic Outlook – US – Summer 2022”.