Propaganda in Animal Farm by George Orwell
Propaganda: The spreading of ideas, information, or rumor for the purpose of helping or hurting
an institution, a cause, or a person
Propaganda Techniques
Name Calling: Links a person or idea to a negative symbol.
Repetition: Repeating of a certain symbol or slogan so that the audience remembers it.
Plain Folks: Approach used to convince the audience that the spokesperson is just like them.
Fear: People are told that disaster will result if they do not follow a particular course of action
and do not do what the speaker is telling them to do
Bandwagon: Everyone is doing, so you should too. Be on the winning team.
Scapegoat: Presents one specific person or group as the enemy
Glittering Generalities: Using words to make things, people, or ideas seem more appealing
Card Stacking: Occurs when information is manipulated to make product or idea appear
better than it is
Example from Animal Farm
“Two legs good. Four legs bad.”
“Two legs good. Four legs bad.”
“Surely no one wants to see Jones come
back.”
The pigs, who are the self-appointed leaders,
working alongside the other animals on the
farm.
The pigs calling the other animals “comrade”.
Some of the animals being called “traitors”
and “criminals.”
Everything bad that happens to animals is
because of humans.
Mollie doesn’t eat sugar or wear ribbons
anymore because everyone else stopped.
The pigs being purposely misleading about
how much food is available on the farm.
Propaganda Technique Used
Propaganda in Animal Farm by George Orwell (Answer Key)
Propaganda: The spreading of ideas, information, or rumor for the purpose of helping or hurting
an institution, a cause, or a person
Propaganda Techniques
Name Calling: Links a person or idea to a negative symbol.
Repetition: Repeating of a certain symbol or slogan so that the audience remembers it.
Plain Folks: Approach used to convince the audience that the spokesperson is just like them.
Fear: People are told that disaster will result if they do not follow a particular course of action
and do not do what the speaker is telling them to do
Bandwagon: Everyone is doing, so you should too. Be on the winning team.
Scapegoat: Presents one specific person or group as the enemy
Glittering Generalities: Using words to make things, people, or ideas seem more appealing
Card Stacking: Occurs when information is manipulated to make product or idea appear
better than it is
Example from Animal Farm
“Two legs good. Four legs bad.”
“Two legs good. Four legs bad.”
“Surely no one wants to see Jones come
back.”
The pigs, who are the self-appointed leaders,
working alongside the other animals on the
farm.
The pigs calling the other animals “comrade”.
Some of the animals being called “traitors”
and “criminals.”
Everything bad that happens to animals is
because of humans.
Mollie doesn’t eat sugar or wear ribbons
anymore because everyone else stopped.
The pigs being purposely misleading about
how much food is available on the farm.
Propaganda Technique Used
Repetition
Fear
Plain Folks
Glittering Generalities
Name Calling
Scapegoat
Bandwagon
Card Stacking