I.
EXECUTIVE SUMMARY
The Mr. CraveS Company is a partnership-based company, a micro food
business with an operational base in Bangcud, Malaybalay City.
It is owned and operated by young businesspeople who offer marketleading products. The business's partners include Grade XII ABM
students, Maria Margaret Yap, Heart Ruhiyyah, Reyzell Catiil, Johlan
Quillo, Claizel Grace Tayros, Alexander Taguiam and Eljon Giangan.
The company name was inspired by the common expression "craving
satisfied." Hence, this method means that our firm examined the
current trends and kept up with them to make it as our edge over other
organizations in the market.
Mr. CraveS Company will offer its esteemed clients an enticing product
that will be sold primarily by strolling around the BdNHS campus, and
target high-density areas within the school premises to sell our food
products, which will include a mouthwatering taste of our very own
PoChee puffs.
Mr. CraveS Company produces PoChee puffs that serve as a snack that
can alleviate cravings of both students, and teachers who serve as the
company's target market. PoChee puffs is a product inspired by fried
potatoes, but its composition varies from the typical fried potato in that
it is sprinkled with cheese before frying, and the taste is undeniably
appetizing. Although potato puffs are already available, their proximity
to schools makes it difficult for students to buy them and satisfy their
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cravings. Based on this observation, we young entrepreneurs decided
to create and offer a product that would meet the market's needs.
The business partners agree with this product since the primary
materials needed to produce this mouthwatering PoChee Puffs is
available and affordable in the supermarkets. This marketing plan will
provide information about our business to potential customers, taking
into account all of the positive aspects of our business that we will use
as a selling advantage, such as the high quality of our products or
services. In order to increase sales and give the firm a chance to stand
out on the market, the company will be promoting product
differentiation and innovation to address market congestion brought by
competition while also maintaining existing consumer taste and
preferences.
We aim to maintain the success and growth of our business, which will
focus more on the level of customer service thus, would result to
customer satisfaction – the primary basis of patronage and increased
market share.
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II.
THE BUSINESS AND ITS PRODUCT
The Mr. CraveS Company is a partnership-based company, a micro food
business with an operational base in Bangcud, Malaybalay City. It is
owned and operated by young businesspeople who offer market-leading
products. The business's partners include Grade XII ABM students,
Maria Margaret Yap, Heart Ruhiyyah, Reyzell Catiil, Johlan Quillo,
Claizel Grace Tayros, Alexander Taguiam and Eljon Giangan. The
business partners decided to pursue this product since the ingredients
necessary to make it are readily available and fairly priced in
supermarkets.
PoChee puffs is a product inspired by fried potatoes, but its composition
varies from the typical fried potato in that it is sprinkled with cheese
before frying, and the taste is undeniably appetizing. Although potato
puffs are already available, their proximity to schools makes it difficult
for students to buy them and satisfy their cravings. Based on this
observation, we young entrepreneurs decided to create a product that
would meet the market's needs. Since potato puffs are typically made
at home and consumed as snacks, we want to put them on the tables
of students and teachers who are craving them.
Given that there are always open markets, the company has easy access
to and a steady supply of raw materials during the manufacturing
phase. This idea encourages the company to produce what the market
demands, so you can be sure that it will provide excellent products,
excellent customer service, and a positive relationship with its clients.
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The strategic location of Mr. CraveS Company will be located at Zone2, Bangcud Malaybalay City specifically in Bangcud National High
School. The company will be situated inside the school since the
primary target market will be its students.
As young entrepreneurs preparing to launch a business, we developed
a product that was relevant to our industry. Our firm has seven (7)
members: two young guys and five female entrepreneurs, led by Ms.
Maria Margaret Yap. Members are simply needed to employ their
available capital resources.
The company will create a sustainable policies that guarantees the
business’ growth in the future.
Vision:
The Mr. CraveS Company seeks to create a high-quality product and establish a
competitive business in the Bangcud National High School. We hope to strengthen
our relationships with our customers and help ease their potato and cheese
cravings. We see our business growing from its creation through production and
sales. To be the leading PoChee puffs manufacturer within the boundaries of
Bangcud, Malabalay City.
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Mission:
Mr. CraveS Company will give each consumer a wonderful experience by
putting their needs first. To provide the industry's best deep-fried potato
puffs in enticing packaging. To always use fresh ingredients and shower our
potato dough in cheese. As well as to apply tactical and strategic marketing
in order for the company to stand out among competitors.
Goals and Objectives:

Stay in Business.

Be open-minded to the customers’ feedback, reviews, and suggestions
regarding the product for its improvement.

Increase the profit of the business by 10%.

Offer our customers a healthy and affordable product.

To achieve the desired number of target customers.

To sustain and guarantee that our customers will receive excellent service and
the best quality food to enjoy.

To maintain a clean and hygienic environment.
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III.
CUSTOMER ANALYSIS
Mr. CraveS Company primarily targets the stuemts and teachers of
Bangcud National High School with diverse demographic factors
specially the religious and income factors. Since our company provides
mouthwatering product to satisfy their cravings, we group them in
accordance to the above factors for instance, we offer delicious yet
affordable product line for students while on the other hand, we offer
combos or larger packages with included add’ on flavor for better
product experience exclusively to teachers with respect to income or
purchasing powers. Similarly, our company observes religious views of
each target market. We modify products with respect to their culture
and principles for example, our company promotes halal foods to insure
that all market are being served regardless of their custom. Apparently,
our company analyzes customer's well-being through collective
information and validation feedbacks, our team tends to make sure that
the product we offer proportionally fits with what our market actually
needs.
The possible market of Mr. Craves Company that it believes will show
more interest in our product are the students of Bangcud National High
School. This company will also cater to the teachers who express the
same interest in the product we offer. This section contains various
segmentation used by Mr. Craves Company, such as geographic, and
demographic.
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Demographic
Segmentation
covers
the
age,
sex,
income,
and
occupation of the customer. By using demographic segmentation, a
company may decide who to make products for by identifying potential
flavors that would easily penetrate sales and among clients who are
always buying the product, whether they are male or female and young
or older.
The projected age bracket of the Mr. Craves Company's potential market
is from 12 years old and above since the usual age bracket of grade 7
students at BdNHS is twelve (12) years old and the following ages of
other students and instructors who serve as the company's potential
market.
Furthermore, geography determines the company's actual location. Mr.
CraveS Company's geographical reach is located at zone 2 Bangcud,
Malaybalay City province of Bukidnon, a wonderful place for a business
like PoChee Puffs.
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IV.
SWOT ANALYSIS
To operate a successful business, one need constantly examine
processes to verify that you are operating up to your objectives or not.
A company must establish a full overview of both internal and external
elements in order to be competitive in the market. Finding flaws in the
product marketing and other crucial business operations is impossible
without evaluation.
A SWOT analysis is the best method to investigate and assess a
company in order to make strategic planning for it. In this section, Mr.
Craves Company has provided such an analysis that will identify the
company's Strengths, Weaknesses, Opportunities, and Threats in order
to know its capability and boundary among competitors.
Strength:
 Ability to deliver to customer commitments
 Capacity for change
 Diligent quality control
 Friendly and professional customer service culture
 High performing management
Weaknesses:
o Lack distribution channels
o Low product availability
o Perishable product
o Best quality of product only last for 5 hours maximum
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Opportunities:
Shifts in the size or demographic composition of your market area
Changes that alter the way customers access your business
Versatile to any flavors of PoChee Puffs
Capacity to offer complimentary products
Threats:
 Lower margins and profits
 Increasing price of raw materials
 High competition frequency
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V.
MARKETING PLAN
Product Strategy
Product strategy, is like any successful activity, it is all about
developing a plan, it is a key component of product development, and it
successfully directs the market vision you have for your solution toward the
advantages and objectives it will help you achieve.
Mr. Craves Company produces PoChee Puffs, a product with a catchy
name and an iconic twist that makes it superior than the typical fried potato.
The name of the product is derived from the terms "POtato" and "CHEEse,"
thus the dough mixture before frying is showered with cheese, which will
undoubtedly tempt our clients to buy more.
Our lovely offering is also delightfully packaged with our personalized
origami cups and sketched features. These laborious handcrafts will
undoubtedly provide buyers another pleasant perception of our product.
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Pricing Strategy
The pricing is the second most crucial element after the product.
Establishing the ideal pricing for a product is difficult and extremely
important when starting a business. Before deciding on a price, there
are a lot of factors to take into account. The catch is that if you set the
price too high, you run the risk of losing customers or having trouble
marketing the product to the general public, while if you set it too low,
you'll likely see no return on your investments and very slim profit
margins.
This section's major purpose is to determine the appropriate price
at which Mr. CraveS Company may optimize sales and profits in
accordance with the company's goals and objectives.
Variable Cost
Potato, 1 kilo
-80
Cheese, 165g
-60
Oil, 1/8
-25
Cornstarch
-15
Photo paper w/print -15
Tissue
-10
Construction Paper
-20
Total
225
Expected Unit Sales = 22
Desired Return = 30%
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Unit Cost = Variable Cost
Unit Sales
= 225
22
Unit Cost = 10. 23
Mark-up Price =
Unit Cost
1- Desired Return on Sales
=
10.23
1-30%
=
10.23/ 0.7
MU Price = P15.00
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Place/ Location Strategy
Our business took into account the location for the physical site of
the business in addition to the product and price strategies. It should be
located in a practical area that is appropriate for the company's product. A
company's location strategy describes how and where it will position its
goods and services in an effort to increase market share and customer
purchases.
The Mr. Craves Company's actual location will be in Bangcud
National High School in Malaybalay City, in the province of Bukidnon. The
firm picked Bangcud as its location because it has an easy access to the raw
materials needed for operations and most classes in terms of economic
position. Since the company targets students at Bangcud National High
School, the location and product are suitable with the market.
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Promotional Strategy
In order to properly identify your market and draw clients, you
must employ a variety of advertising strategies. Creating awareness of
goods or services and enhancing exposure are the main goals of the
marketing strategy known as promotion. In an effort to increase awareness
of PoChee Puffs, Mr. CraveS Company will personally create a buzz about
them across the school. Our company's sales representatives personally
deliver our product to customers in a sales presentation, which fosters
relationship-building.
Three-quarters of our target market, the students, have started wearing
smartphone covers, ID cards, or wallets with wallet-sized pictures on them,
so our company thought of a strategy that could take advantage of this
opportunity where we offer a "promo" where if a single customer purchases
two or more PoChee cups then they will be given the opportunity to send
two of their best photos.
In addition to quickly penetrating all created
goods in a day and increasing sales from a single consumer, it will be useful
for our organization to adopt a distinctive strategy for staying ahead of the
competition.
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Positioning Strategy
Along with its unique added value, PoChee Puffs will promote
itself as a "worth the money" product that anybody can purchase due to its
creative flavor when compared to the typical fried potato. Adopting this
technique will be thought to offer a competitive edge among rivals.
Additionally, the company's product focus is on selling uniformly highquality goods that will draw customers from the market. With its tagline
"Potato and Cheese that will put your Cravings at Ease," Mr. Craves
Company is prepared to serve you whenever you have a craving for anything
cheesy and delicious fried potatoes.
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VI.
FINANCIAL PLAN
As crucial as the current state of the company is its future prospects.
Planning such finances will assist Mr. CraveS Company in developing a
long-term vision for our company. The company can monitor actual
spending vs the budget thanks to these ratios.
It is a budget for the marketing activities that will be carried out, such as
advertising, promotional activities, and the cost of marketing supplies.
Expected product volume and pricing, manufacturing and delivery
expenses, as well as operational and finance costs, are other factors to take
into account.
The budget or projected cost for the marketing activities listed in this
marketing plan is presented in this section. This part displays the budget,
which combines the expenditures and earnings from the marketing strategy
into a separate document. It strikes a balance between marketing-related
costs and what the company can reasonably afford.
It is also contrasted with other measures, like market share analysis and
revenue analysis. To provide a clearer perspective, these financial reports
will provides our company a more understanding of how our operations
work.
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Mr. CraveS Company
INCOME STATEMENT
For month ended January 31, 2023
Sales
P 2,205
Less:
Cost of Sale
Gross Income
Less:
Net Profit
(1,200)
1,005
Operating Expenses
Utilities Expenses
(200)
Marketing Expenses
(80)
Transportation
(100)
P 625
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Mr. CraveS Company
Statement of Financial Position
January 31, 2023
Assets
Current Assets
Cash & Cash
Equivalents
961
Total Current
Asset
Total Asset
961
P 961
LIABILITIES &
Owner’s Equity
Total Liability
0
Yap, Capital
48
Galamiton, Capital
48
Catiil, Capital
48
Quillo, Capital
48
Tayros, Capital
48
Taguiam, Capital
48
Giangan, Capital
48
Add Retained
Earnings
625
Total Owner’s
Equity
Total Liabilities
& Owner’s
Equity
336
961
P 961
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VII.
MANAGEMENT PLAN
A businessperson is completely blind without a management strategy.
Without a plan, the individual is uncertain of what to do next. However,
if a business plan is in place, there is assurance. In this case, a
management plan includes a solution and a set of future course of
action. This section of the marketing strategy includes the management
plan, which is essential for correctly managing the business to ensure
that it is well-organized, to lower business risk, to manage cash flow
effectively, and to prepare for future growth. The Mr. CraveS Company
is made up of individuals who are in charge of managing and operating
the firm as a team in order to accomplish its goals and turn the
company's vision into reality. Each team member is accountable for
carrying out a specified task throughout business operations.
ROLES AND RESPONSIBILITIES
MARGARET YAP
She is the company's managing partner- General
Manager,
she
conceptualized
the
operation
and
production of the business; she is accountable for
budgets, market trends, customer trends, and knowing information
about competitors to ensure that the business will not only compete
but also improve and develop something new to remain valued in the
industry; she also has expertise in managing this organization to ensure
the stability of finances; and she will be accountable for overall
management of the business.
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HEART GALAMITON
She is in charge of implementing the company's strategy
and organizing the campaigns that will help the company
attract buyers. The execution of marketing initiatives,
from initial concept to final analysis and revision, in order to target the
proper market and make the desired sales.
REYZELL CATIIL
She performs the duties of the financial manager, which
include keeping track of ongoing civil action, reducing the
company's exposure to liability claims and property
damage,
and
boosting
business
profitability
through
property
management.
JOHLAN QUILLO
She serve as the production manager. She works with the
team to plan, schedule, and carry out production operations.
She
also
suggests
process
innovations
to
increase
production quality and capacity and ensures that the finished product
complies with customer expectations. Make sure the staff follows to the
safety standards and corporate rules.
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CLAIZEL TAYROS
She focuses on creating packages that are aesthetically
appealing,
affordable,
and
suitable
for
product
preservation as the company's packaging specialist. The
expert create a strategy, provide instruction, act as a supervisor, and
carry out various packaging-related tasks.
ELJON GIANGAN
As the company's purchasing manager, he will be required to
keep track of all purchases at all times. As a result, he offers
comprehensive details on the cost, quality, and delivery of the
goods being purchased.
ALEXANDER TAGUIAM
He is the salesperson for Mr. Craves Company. He informs
clients about products, rings up transactions, escalates
complaints to management, and keeps inventory records.
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ORGANIZATIONAL STRUCTURE
MARIA MARGARET YAP
GENERAL MANAGER
JOHLAN QUILLO
HEART GALAMITON
MARKETING MANAGER
PRODUCTION MANAGER
REYZELL CATIIL
FINANCIAL MANAGER
CLAIZEL TAYROS
PACKAGING SPECIALIST
ALEXANDER TAGUIAM
SELLER
ELJON GIANGAN
PURCHASING MANAGER
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VIII. ABOUT THE AUTHORS
Name: Maria Margaret Yap
Age: 17 years old
Birthdate: February 11, 2005
Sex: Female
Address: Mailag, Valencia City
Position in the Company: General Manager
Ambition: To be an Accountant
Motto: “Vision without action, is a daydream.”
Name: Heart Ruhiyyah T. Galamiton
Age: 17 years old
Birthdate: February 14, 2005
Sex: Female
Address: Bangcud, Malaybalay City
Position in the Company: Marketing Manager
Ambition: To be an Accountant
Motto: “If it scares you, it might be a good thing to
try.”
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Name: Reyzell S. Catiil
Age: 18 years old
Birthdate: August 10, 2004
Sex: Female
Address: Cabangahan, Malaybalay City
Position in the Company: Financial Manager
Ambition: To become an Accountant
Motto: “Forget the mistake, and learn the lesson.”
Name: Johlan G. Quillo
Age: 18 years old
Birthdate: July 27, 2004
Sex: Female
Address: Mailag, Valencia City
Position in the Company: Production Manager
Ambition: To become a Businesswoman
Motto: “Having friends is the best way to prove who and what you
are.”
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Name: Claizel Grace B. Tayros
Age: 18 years old
Birthdate: October 7, 2004
Sex: Female
Address: Simaya, Malaybalay City
Position in the Company: Packaging Specialist
Ambition: To be a Businesswoman
Motto: “What you learn is yours forever.”
Name: Eljon O. Giangan
Age: 22 years old
Birthdate: September 17, 2000
Sex: Male
Address: Mailag, Valencia City
Position in the Company: Purchasing Manager
Ambition: To be an Accountant
Motto: “Only in the darkness, you see the stars.”
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Name: Alexander R. Taguiam
Age: 18 years old
Birthdate: September 26, 2004
Sex: Male
Address: Bangcud, Malaybalay City
Position in the Company: Seller
Ambition: to be a Businessman
Motto: “Gaze the stars and seek your path.”
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