Quick High Quality E ective & E cient E ciency: Doing things right E ectiveness: Doing the right things Luai Waleed Abdelkarim Abdelaziz Mohamad Gamal Mohamadeen Hassan Slow ffi ffi ff ff ff ffi Ine ective & Ine cient Low Quality Slow High Quality E ective & Ine cient Cost management must be e cient Quality management must be e ective E ciency keeps you in the market E ectiveness makes you perfect E cient 3 attempts and more time Quick ffi ffi ff ff ffi ff ff ffi ffi ff Ine ective & E cient E ective 1 attempt and less time Low Quality