SMA Assignment 1
Q1. What are the different social media?Explain its core characteristics.
Social media is a digital platform that enables individuals to communicate, share information,
and interact with one another online. There are many types of social media platforms, and
each one has its unique features, purposes, and audiences. Below are some of the most
popular types of social media:
Social networking sites: These platforms enable individuals to create personal profiles,
connect with friends, and build online communities based on shared interests or affiliations.
Examples include Facebook, LinkedIn, and MySpace.
Microblogging platforms: These platforms allow users to share short updates or messages,
often with images or videos. Examples include Twitter and Tumblr.
Video-sharing platforms: These platforms enable users to upload, share, and watch videos
online. Examples include YouTube and Vimeo.
Photo-sharing platforms: These platforms allow users to upload, edit, and share photos and
images. Examples include Instagram and Flickr.
Discussion forums: These platforms are designed for users to ask questions, seek advice,
and engage in online discussions with like-minded individuals. Examples include Reddit and
Quora.
Messaging apps: These platforms are used for private messaging, both one-on-one and in
groups. Examples include WhatsApp, Facebook Messenger, and WeChat.
Core characteristics of social media platforms include:
User-generated content: Social media is primarily driven by user-generated content, which
can be created and shared by anyone with an internet connection.
Interactivity: Social media platforms enable users to interact with one another, either through
comments, likes, shares, or direct messages.
Real-time communication: Many social media platforms allow users to communicate in
real-time, making it possible for people to have conversations in real-time.
Accessibility: Social media platforms are accessible to anyone with an internet connection,
making them a global phenomenon.
Virality: Social media content can spread rapidly and widely, making it possible for users to
reach large audiences quickly.
Overall, social media has become an integral part of our daily lives, enabling us to connect
with others, share information, and express ourselves in new and exciting ways.
Q2. Differentiate between social media and traditional media.
Q3.
Q4. Explain in , out and co-links in hyperlink.
Hyperlinks, also known as links, are clickable elements in a web page that allow users to
navigate to another web page or resource on the internet by simply clicking on them. They
are typically displayed as underlined or colored text, but they can also be represented by
images or other multimedia elements.
There are three types of links: in-links, out-links, and co-links.
In-links: In-links are hyperlinks that lead to a specific web page or resource from another
page or website. In other words, they are incoming links to a web page. In-links are also
known as backlinks or inbound links. In-links are important for search engine optimization
(SEO), as they signal to search engines that the linked page is relevant and trustworthy.
Out-links: Out-links are hyperlinks that lead from a specific web page or resource to another
page or website. In other words, they are outgoing links from a web page. Out-links are also
known as external links. Out-links can provide additional information or resources to the
user, and they can also improve the credibility of the linked web page.
Co-links: Co-links are hyperlinks that connect two web pages or resources together. In other
words, they are links that are shared by two or more pages. Co-links are also known as
reciprocal links. Co-links can indicate a relationship or association between the linked pages,
and they can also improve the visibility and ranking of both pages in search engine results.
Overall, hyperlinks are essential components of the World Wide Web, allowing users to
navigate the vast network of information and resources available online.
Q5. Explain Social Media Analytics with examples.
Social media analytics is the process of collecting, analyzing, and interpreting data from
social media platforms to gain insights into user behavior, sentiment, and other relevant
metrics. Social media analytics can be used by businesses and individuals to track their
social media performance, monitor their brand reputation, and optimize their social media
strategy.
Q6. Who are social media users?
Social media users are individuals who use social media platforms to create, share, or
consume content, connect with friends and family, and engage with others online. Social
media has become a pervasive and important part of modern communication, and there are
many different types of social media users. Here are a few examples:
Creators: These users create content for social media platforms, such as blog posts, photos,
videos, and other types of multimedia. They are often content producers, influencers, or
entrepreneurs who use social media to promote their business or personal brand.
Sharers: These users share content that is created by others, such as interesting articles,
photos, and videos. They are often curators of information, sharing content that they find
interesting or helpful with their social media followers.
Networkers: These users use social media to network with others in their industry, connect
with colleagues, and build professional relationships. They may use social media platforms
such as LinkedIn to find new job opportunities, promote their business, or collaborate with
others.
Socializers: These users use social media platforms to connect with friends and family,
share personal updates, and engage in social activities. They may use social media to stay
in touch with friends who live far away, or to make new friends with similar interests.
Critics: These users use social media to express their opinions, critique products or services,
and provide feedback to companies and organizations. They may use social media to share
their experiences with others, and to hold companies and organizations accountable for their
actions.
Lurkers: These users consume content on social media platforms but do not actively engage
with others. They may use social media to stay informed about news and events, or to find
information about products and services.
Overall, social media users come from all walks of life and use social media platforms for a
variety of purposes. By understanding the different types of social media users, businesses
and individuals can tailor their social media strategies to better engage and connect with
their target audience.
Q7. Distinguish between SMA for small and large businesses.
Social Media Analytics refers to the practice of collecting, analyzing, and interpreting data
from social media platforms to understand the performance of a company's social media
marketing efforts. While the basic principles of social media analytics remain the same for
small and large businesses, there are some key differences to consider:
Scale of Data: Large businesses tend to have more data to work with than small businesses
due to their larger audience, wider reach, and higher number of social media channels. This
means that large businesses may need more advanced tools and techniques to handle and
analyze their data.
Budget: Small businesses may not have the same budget as large businesses to invest in
social media analytics tools and software. As a result, small businesses may need to rely on
more cost-effective or free tools to monitor their social media activity.
Objectives: Large businesses may have more complex social media objectives, such as
increasing brand awareness, lead generation, or sales. Small businesses, on the other hand,
may focus more on building their brand, generating engagement, and increasing followers.
Time and Resources: Small businesses may have limited staff or resources to dedicate to
social media analytics. Large businesses, on the other hand, may have entire teams
dedicated to monitoring and analyzing their social media performance.
In summary, while the fundamental principles of social media analytics remain the same for
both small and large businesses, the scale of data, budget, objectives, and resources
available to each may vary, leading to different approaches in practice.
Q8. Describe different network types.
Q9. What are the different text analytics tools.