PURE LIFE- HEALTH AND CARE SUPPLEMENT
MANUFACTURER AND SELLER
Abstract:
PURE LIFE is a manufacturer and seller of products made from algal oil, a perfect substitute for
the products made using fish oil promoting sustainable and healthy living.
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CONTENTS
SL.NO
TITLE
PAGE NO.
1.
EXECUTIVE SUMMARY
3
2.
BUSINESS CONCEPT
4-5
3.
FUTURE OF ALGAL OIL
5
4.
LOBBYING STRATEGIES AND GOVERNMENT SUPPORT
6
5.
MARKETING STRATEGIES
7-8
6.
HR STRUCTURE
9
7.
REQUIRED FINANCIALS AND POSSIBLE SOURCE FOR FUND
10
8.
PITCH TO INVESTORS
11
9.
REFERENCES
12
EXECUTIVE SUMMARY:
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PURE LIFE specialises in the field of Health and Care supplements. It aims in promoting a life
where individuals choose products wisely keeping in mind the consequences that the
environment has to face because of our decisions. It manufactures products that are a perfect
substitute for the products made using fish oil. With so many fishes being killed in the making of
fish oil, PURE LIFE uses marine algae, to promote the use of ocean resources in the best and
most sustainable way. The same nutritional value is being added in algal oil not compromising
on the quality and benefits received from fish oil.
In the health field, our company manufactures algal oil capsules that are plant based and consist
of Omega-3 and Omega-9 fatty acids. This capsule can be taken by every single person ignoring
the diet type they follow. Since it is plant based, vegetarians and vegans can also consume this
product unlike the omega-3 capsules made using fish oil.
DIET TYPE:
Vegetarian
SPECIAL INGREDIENTS: Docosahexaenoic Acid (DHA) and Eicosapentaenoic Acid (EPA)
DOSAGE:
400mg per consumption
In the care sector, PURE LIFE manufactures unadulterated SPF creams that contain original
Omega 3,6 and 9 fatty acids again derived from algal oil. There are many companies that
manufacture SPF creams that are made of Omega acids derived from fish oil but not a single
company that promotes algal oil SPF creams.
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BUSINESS CONCEPT:
Over 23%-38% of people in India are vegetarians and over 16% are vegan. Fish oil supplements
cannot be consumed by these area of population in India, but algal oil supplements can be
consumed by everyone. Keeping sustainability in mind and economic development at hand,
PURE LIFE brings plant based Omega-3 capsules and Algal oil SPF cream.
PURPOSE OF PURE LIFE:
Consuming Omega-3 capsules can improve body conditions. Our purpose is to make people
aware of the various health benefits received from consumption of PURE LIFE capsules. PURE
LIFE health capsules help with inflammation, improve brain functioning and memory, reduce
depression,and asthma.
OUR CORE VALUES AND BELIEF:
PURE LIFE promotes the use of ocean resources in the most sustainable manner without causing
much damage to the environment. By this,we believe we are doing our bit for the environment.
We value the lives of each marine organism and adhere to strict measures to protect them.
USE OF PURE LIFE PRODUCTS-:
Plant based Omega 3 capsules can be used by both humans and animals promoting healthy
lifestyle. Algal oil SPF sunscreen can save you from the tan when you decide to spend a hot
sunny day at the beach.
TARGET GROUP:
We at PURE LIFE do not target any specific age group but rather focus on all people who are
interested in improving their lifestyle and their intake of food. PURE LIFE products are plant
based and fit perfectly for all age groups from birth onwards. This is because Omega-3 and 6
fatty acids play a vital role in the functioning of the body.
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WHY CHOOSE PURE LIFE:
By choosing PURE LIFE products, you are not just promoting your health benefits but at the
same time promoting and encouraging sustainable living. You are living wisely by making wise
choices to consume plant based products rather than harsh animal products.
HOW WE DO WHAT WE DO AT PURE LIFE:
Production of algal oil is done through the algal biomass method. The process starts from the
very basics of pretreatment and conditioning. It involves the construction of ponds. After this the
marine algae are made to multiply into thousands and millions and billions. Once the process of
multiplication happens, alages are fermented for a long time. After this it is distilled and stored in
flexible air bags where they are exposed to ample sunlight for the process of drying to take place.
After this process, the alages are completely dried making it easy for the workers to extract oil
using adequate temperature because using extreme temperatures destroys the oil content in the
algae. Once the oil is collected, this is not the final product. The extracted oil is taken for
purification under a catalyst. This removes dirt or any harmful bacterias making it suitable for
human consumption and application. Some part of the purified oil is been packed in capsules for
direct consumption for humans and animals and the remaining portion of the oil is been used in
the manufacturing of SPF creams.
The process takes about 10-15 days to manufacture algal oil. Once manufactured, 1,50,000
capsules are manufactured per day and 50,000 SPF creams and packed and sold on the same day.
FUTURE OF ALGAL OIL:
Algal oil has a strong nutritional profile for both humans and animals. The future of algal oil is
brimming because many people have understood the need to shift from an animal based diet to a
plant based diet. Being a perfect substitute for fish oil and providing the same nutritional value,
people are not hesitant to change their diet form. Government has also recognised the importance
of banning harmful fishing practices to extract fish oil and encourage people to shift to the use of
algal oil products.
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LOBBYING STRATEGIES AND GOVERNMENT SUPPORT:
The government of India has various schemes for new startups in India.
Ministry of skill development and entrepreneurship skills- using this scheme PURE LIFE can
benefit from the gap-funding and skills development of the workers.
The government of India has strict environmental laws such as the Environmental Protection Act
and PURE LIFE strictly adheres to these laws.
PURE LIFE is a company designed to promote a sustainable environment and shift from the use
of animal based products to safe and efficient plant based products. The economy advisory body
of India can proudly promote PURE LIFE since it is one of the only companies that aims for
profit maximisation and not harming the environment in any possible way.
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MARKETING STRATEGIES:
POSTER SAMPLE:
7
BANNER SAMPLE:
8
HR STRUCTURE:
Since PURE LIFE is a new business organisation, there are alot of factors to consider.
There is a need for proper HR structure.
1. Job analysis and recruitment- This is the key role of the HR. The HR does a thorough
analysis of the job needs and requirements and employs only those people who fit best
for the respective role. It is done keeping in mind RIGHT MAN FOR THE RIGHT JOB.
2. Training and development- once The person is recruited another wing of the HR will
concentrate on providing training and skill enhancement.
3. Performance management- the HR keeps a constant track on the performance of each
employee. Necessary actions are taken for those who fail to meet the company’s
requirements.
4. Labour relation- HR also has to keep in mind that the workers have a safe and
comfortable working atmosphere. The workers must maintain a healthy working
environment amongst themselves as well as with the employers.
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REQUIRED FINANCIALS:
AREA OF EXPENDITURE % OF EXPENSE
AMOUNT in RS.
Land charges
25%
25,00,000
Installation charges
25%
25,00,000
Production unit
10%
10,00.000
Drying unit
3%
Packaging unit
10%
R&D
6%
60,000
Transportation cost
5%
50,000
Marketing expense
6%
60,000
Labourers
10%
10,00.000
TOTAL
100%
1,00,00,000
50,000
10,00.000
The health and care supplement industry is a slightly costlier industry when compared to others.
This is because of the high maintenance and production costs that go into the making of the
products. Nevertheless, products rich in Omega -3 are of great demand and value in the society
because people have understood the importance of clean and healthy eating.
POSSIBLE SOURCE FOR FUNDS:
SOURCE
AMOUNT
PERSONAL CAPITAL
35,00,000
LOAN FROM COMMERCIAL BANKS
25,00,000
INVESTORS
40,00,000
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PITCH TO INVESTORS:
There is no doubt that health supplement industries are going great in India. This
segment will be growing at the brim in the next 3-5 years. Plant based supplements
are going to be a hit because people have started to become considerate about the
environment, what they eat and how products are made on the basis of ingredients
content, nutritional value and the overall process of manufacturing. People have
started to see the ugly and dirty secrets behind mass killing of fishes in the fish
processing units. More and more people have started to go on a vegan diet or
become vegetarians. By choosing to invest in PURE LIFE, returns are promised
and the future aspect of growth is guaranteed. PURE LIFE promises its customers
top quality products and aims for customer satisfaction not forgetting to do its bit
for the environment.
Investing in PURE LIFE is the best thing you can do simply because, IT IS THE
FUTURE OF INDIA.
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REFERENCES:
www.sciencedirect.com
www.nutritioninsight.com
www.incois.gov.in
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