Design Concept: Wheat Grains
Wheat is one of the most important crops because it has thousands of varieties.
Common wheat is used to make bread, durum wheat is used to make pasta, and club wheat is used
for cakes, cookies, crackers, and flours. The crop originated from the Middle East and has been
cultivated for thousands of years. Widespread cultural preoccupations or anxieties are often
expressed through dress. This can be extremely overt, as in the case of a T-shirt slogan, or much more
discreet, as in a frequently recurring decorative motif. In the 19th century, anxiety relating to the
Industrial Revolution and the move from an agrarian to urban/industrial society resulted in the
frequent appearance of ripe wheat stalks on dress and accessories. Often called the staff of life,
wheat is a long-standing symbol of fertility, bounty and resurrection. This symbolic association dates
to the earliest days of Western civilization, when the cultivation of wheat and other grains facilitated
the eventual development of cities and towns. Fashion were closely associated with wheat, due to a
shared ability to perpetuate society:
Design Rationale:
The layout of a retail clothing store helps customers to see products easily and
makes browsing the store more comfortable. With the concept of a wheat grain, color pallet will be
based on the color of the concept with the color shade of mustard, gray, and cream. With the use
track lights, spotlights and recessed ceiling lights on clothing displays and mannequins to make the
items for sale stand out. using softer lighting for the rest of your store to make browsing easier for
clients. A shiny, light colored floor, then intense overhead lights will create a glare. Indirect lighting is
a system that provides ambient light without shining the beams directly at the subject. For the
flooring finishes will consist of ceramic and polished concrete tiles.
Design Consideration:
The foot traffic outside your store will respond to elements like a price special, your stock of a famous
designer or a particular outfit or piece that you have in stock.
Make sure your shelves are short enough to be able to see the average customer at the shoulders, if
possible. Install mirrors at the end of each aisle so that associates can see what customers are doing.
Make your layout simple without too many areas where customers can hide from your staff and from
store security cameras.
Accessible, functionable and comfortable place for customers to choose their style.
Design Objective:
A good retail layout can attract foot traffic and make it easy for first-time customers to find what they
are looking for. Consideration for the customer and your profitability when you are designing the
layout of your clothing shop.