High-Converting Headline Templates
How to X without Y:
"How to get washboard abs without doing a single sit-up."
"How to meet single men without speed dating or hanging out in bars."
“How to invest in real estate with no money down.”
You need X, right? Wrong!
Address a common belief and then create massive curiosity by talking
against it.
"Drinking 3 liters of water a day is healthy right? WRONG!"
X ways to Y: This is the most classic of all.
“7 ways to eat healthy on a budget”
“3 ways to create passive income in real estate”
"5 ways to meet single women in Miami.".
Where to find Y:
"Where to find the best clients online."
“Where to find the best vegan meals while dining out.”
How to eliminate X:
"How to stop joint pain forever."
“How to never pay another cent in tax."
What you should never:
This is a great one, as people are more compelled to know what they
shouldn't do than what they should. Fear of loss (pain) is more significant
than fear of attainment (joy).
"What you should never say to a woman on your first date."
"What you should never do when trying to win over a prospect."
Say goodbye to X [frustration]
"Say goodbye to calorie-counting and hour-long cardio sessions."
The truth about Y:
“The dirty truth about fish oil revealed.”
“The truth about flossing only after you’ve brushed your teeth.”
“The truth about investing Wallstreet doesn’t want you to know.”
Have you been doing X wrong? (And does it really matter?)
"Have you been tracking calories correctly? (And does it really matter?)”
“Have you been running ads to the wrong target market? (And does it really
matter?)”