Use of CSULB Name and Logos
You will benefit from the power of The Beach brand for your entire life and career. Together,
we have a responsibility to protect and thoughtfully shape this strategic asset now and far into
the future. One aspect of the university’s brand is its personality, reflected in its name, marks,
and other images. Presented here is information for the student organizations you’re a part of
as you make good decisions as co-custodians of The Beach brand.
University Name
The university name is legally protected. Only recognized student organizations may use the
university name in conjunction with their organization’s name in presenting themselves as
recognized members of The Beach.
California State University, Long Beach is the official legal name of our university. As such, the
full name of the university is appropriate for formal documents but may also be used in other
contexts.
Cal State Long Beach and the acronym of CSULB are shortened, informal instances of the
university name that are often used when context is clear.
Long Beach State University is a nickname for the university, yet is a preferred reference by
many stakeholders. This nickname, and the further shorted Long Beach State, is primarily used
by Beach Athletics (the name of our Division I intercollegiate athletics program) in referring to
the university.
The Beach is another nickname for the university, and the most informal reference to the
university, usually upon second reference or when the context is clear.
‘49ers remains a nickname and identifier for anyone affiliated with the university as an
alumnus/alumna, employee, student or supporter.
University Logo and Other Marks
The university logo and other marks are legally protected. Use of these marks by recognized
student organizations must be cleared through the university’s Strategic Communications
department via Hector Infante at hector.infante@csulb.edu. In your request, you will need to
inform Strategic Communications of the logo or other mark’s intended use. Final approval of
use of a university logo or mark will only be made once the design of the proposed
Updated: July 16, 2021
communication or promotional item is made available. Designs must follow established usage
guidelines, which fundamentally require that no alteration to the mark is made.
Core University Marks
Examples of Non-Recognized Marks
Updated: July 16, 2021
Finding a Middle Ground Through Extension Treatments
Elbee, the University Mascot
Depictions of Elbee and use of the name “Elbee” are legally protected. Illustrations of Elbee are
developed and issued only by Strategic Communications unit, and may not be altered in any
way. In real-life physical form, appearances by Elbee at games and university events are
managed by Beach Athletics. Elbee is nonverbal, transcends gender, and uses the pronoun
“they.”
Photography & Videography
You should obtain written permission from people featured in your photos and videos, unless
the image or video was secured in a public environment or at a public event in which there is no
expectation of privacy and the subjects are not singled out. You should secure written
permission from people in your photos or videos if you are using “models” or the images were
obtained in closed, non-public setting.
Updated: July 16, 2021