SAM SUNG
ELECTRONICS
CASE STUDY
Group 7
ORDOÑA,
JANI NE C.
M I NDAROS,
JOSEPH S.
OBER,
ANGELI CA A.
TOPIC OUTLINE
I. INTRODUCTION
II. BUSINESS OVERVIEW
III. CHALLENGES ANDOPPORTUNITIES
IV. CASE STUDY ANALYSIS
V. CONCLUSION
INTRODUCTION
- overview of Samsung Electronics and it's history.
• Samsung was found as a grocery trading store on
March 31,1938by Lee Byung Chull.
• First entered the electronics industry in 1969.
• Samsung as a global company.
• In Korean, the word Samsung means "three
starts.
INTRODUCTION
- overview of Samsung Electronics and it's history.
•Logo Evolution.
INTRODUCTION
- Samsung Electronics' key products and markets.
•Semi conductor: DRAM, SDRAM, flash memory.
•Hard drives.
• Digital display: LCD displays, LED displays, plasma
displays, OLED displays.
• Home electronics: TV's, DVD players, Blu-ray players, home
cinema systems, set-top boxes, projectors
INTRODUCTION
- Samsung key products and markets.
• Mobile devices: mobile phones, MP3 players, digital
cameras, camcorders.
• Computing products: monitors, laptops, UMPCs, CD and DVD
Drives, Laser printers, fax machines.
• Home appliances: refrigerators, washing machines,
microwaves, ovens, vacuum cleaners, air conditioners.
KEY PRODUCTS
MARKETING MIX
SAMSUNG
OF
ELECTRONICS
SWOT ANALYSIS
OF SAMSUNG
ELECTRONICS
PURPOSE OF THE STUDY
THIS CASE STUDY IS FOCUSED ON THE
IMPORTANCE AND RELEVANCE OF THE
FIRM, WHAT THEIR CUSTOMERS VALUES
ARE AND HOW THEY MANAGE THEIR
GOALS.
BUSINESS OVERVIEW
Samsung electronics' business segments and revenue bre
INCOME STATEMENT
BUSINESS OVERVIEW
Samsung electronics' business segments and revenue breakd
BALANCE SHEET
SAMSUNG SALES
BY
BUSINESS SEGMENTS
2018 - 2021
AMOUN T S
ARE IN BILLIONOF K RW .
SAMSUNG ELECTRONICS
COM PETI TI VE POSI TI ON I N THE M ARKET.
•A strong commitment to research and development.
•Product innovation and design capabilities.
•Branding and good reputation in the market.
•Brand image and brand equity.
•Large customers base.
•Range in pricing.
•Customer loyalty.
CHALLENGES
AND
OPPORTUNITIES
- Challenges of Samsung Electronics has faced in recent years.
- Opportunities of Samsung Electronics.
- Samsung Electronics' response to challenges.
CHALLENGES
AND
OPPORTUNITIES
CHALLENGES
•Young generation user.
•Market share.
(1)key consumers has less growth potential and;
(2) other Chinese competitors are getting in the
smart phone market.
CHALLENGES
AND
OPPORTUNITIES
OPPORTUNITIES
•Introducing new products.
•Investing to a large force of designers and engineers.
• Competitiveness with outsiders for faster developing
of new products.
CHALLENGES
AND
OPPORTUNITIES
RESPONSE
Developing new innovativeproducts
CASE STUDY ANALYSIS
- ANALYZE A SPECIFIC CASE OR EVENT THAT HAS HAD A SIGNIFICANT IMPACT ON
SAMSUNG ELECTRONICS.
Lee Kun-Hee, who transformed South Korea's Samsung
Electronics from a copycat alliance maker into a global
powerhouse in smart phones, semiconductors, and
televisios was connected twice, once in 1996, and
subsequently in 2008, for corruption and tax evasion
charges, but waspardoned on both instances.
SAMSUNG ELECTRONICS' ACTIONS AND
OUTCOME OF THE SITUATION
• Yun Jong Yong was a p p o i n t e d to the p o s i t i o n of
p r e s i d e n t and CEO in 1996 of S a m s u n g E l e c t r o n i c s .
•Y u n
decided to move Samsung
a w a y f r o m i t ss t r a t e g y of
c o m p e t i t i o n ba s ed l a r g e l y on the lower pric e of i ts
offerings.
•D e v e l o p
i t s o w n p r o d u c t s r a t h e r t h a n t o c o p y t h o s e that
other
f i rms had d e v e l o p e d
•S a m s u n g s t a r t e d l a u n c h i n g a n a r r a y o f p r o d u c t s t h a t were
d e s i g n e d to make a big
i m p r e s s i o n to c o n s u m e .
RECOMMENDATIONS
Don’t make any illegal actions.
Turn Challenges into Opportunities.
Enter new market.
Explore new innovativeproducts.
CONCLUSION
Summarize the key findings of the case study.
Samsung Electronics is South Korea's largest company, with its core business
semiconductors and electronic products. The company has an overwhelming
presence in South Korea and exerts a strong influence over every sector. The success
of its smartphone business has boosted the Samsung brand power overseas. In 2012,
Samsung was ranked ninth in U.S. company Interbrand's best global brands survey. It
was the highest ranking among Asian companies. However, the major reason for the
brand to hold such a strong position in the market is due to the competitive
advantage that it has over the other competitor brands This case study explained
how innovation, creativity, and change are important to keep the companies in a
competitive market all over the world from standing still. It has also proven that
effective leadership and innovation is necessary for this change to the productivity to
start.
THANK YOU!