Marinduque Midwest College
General Academic Strand
Senior High School
THE IMPACTS OF KOREAN DRAMAS AMONG SENIOR HIGH SCHOOL
STUDENTS OF THE MARINDUQUE MIDWEST COLLEGE
Ciara Lynn A. Semilla
Precious R. Soriano
2017
ACKNOWLEDGEMENT
There are numbers of people who have assisted, motivated and helped us
in fulfilling this accomplishment of our study and to each of them we would
like to extend a heartfelt thank you.
First we wish to express our sincere gratitude to our guide Sir. Jhon Mark
Mercene for his patient guidance, support and helping us through the research
process. We also extended our thanks to our panelist, for sharing their
knowledge and expertise in giving their remarks, recommendations and
suggestions to make this study improve. We like to thanks our friends for
helping and motivating us and my beloved parents for their support, strength,
help and everything else. Above all, to our Almighty God because through Him,
everything has been possible.
-
The Researchers
DEDICATION
This works of us is dedicated
to the viewers /fans of Korean dramas
ABSTRACT
CIARA LYNN A. SEMILLA AND PRECIOUS S.SORIANO. December
2017 “THE IMPACT OF KOREAN RAMAS AMONG THE SENIOR HIGH
SCHOOL STUDENTS OF MARINDUQUE MIDWEST COLLEGE.”
General Academic Strand, Marinduque Midwest College, Dili, Gasan, Marinduque .
Adviser: Mr. Jhon Mark Mercene.
This study aims to find out the impact of watching Korean dramas
among the selected Senior High school students of the Marinduque Midwest
College and to determine the factors why most of the Filipino youth especially
the students are attracted to watch Korean dramas. Specifically it attempts to
answer the following questions: what is the socio-demographic profile of the
students in terms of age and gender; what are the factors that influence the
Filipino teenagers specifically the Senior High School students to watch Korean
dramas and what are the impacts of Korean dramas among the Senior High
school students of Marinduque Midwest College in terms of Lifestyle and
Behaviors. The method utilized in this study was mixed method both
qualitative and quantitative research. Respondents of this study were 106
senior high school students and selected using purposive sampling technique.
Self-constructed questionnaire-checklist lifted from different sources and
adapted by the researcher was utilized to gather necessary data for this study.
Data were presented using graphs and tables. Frequency, percentage, ranking
and weighted mean were used to analyze and interpret the data gathered.
Results showed that the main factors why most of the Senior High school
students are attracted to watch Korean dramas were because of the fact that it
features good-looking actors/actresses (Cast) and simply the content/stories
each Korean dramas depicts. Results further showed that majority of the
respondents spent more than 5 hours in watching and sacrifice mostly their
sleep. Topping the list of what the students adapt/pick up in watching were the
language and Fashion/Style. Considering the foregoing conclusions, the
researchers recommend the following: 1) The researchers recommend future
researchers to tackle and focus on the content of Korean dramas through using
content analysis research; 2) The researchers recommend future researchers to
conduct a study on a comparative analysis between Korean teledramas and
Filipino Teledramas; 3) The researchers recommend future researchers to
tackle and focus on the impact of watching Korean dramas on the academic
performance of the students; 4) The Future researchers may conduct further
and in-depth studies on the impact of Korean dramas among the Filipino
youths; 5) The researchers have recommended that the Senior High school
students should practice time-management and use their time wisely when it
comes in watching.
Keywords: Korean dramas, Impact of watching Korean dramas, Lifestyle and
behaviors, Filipino youths and Senior High school students
Chapter I
INTRODUCTION
The Problem and Its Background
Korean Dramas refers to Korean teledramas created in South Korea. It is
widely popular and known worldwide. It is usually in episodic type wherein the
storylines are presented with specific episodes.
Over the years, the Korean wave has swept throughout the Philippine
media industry. Every day we can see a lot of Korean dramas aired on
television. Even in social media, its rapid spread made it even more popular.
Most common Korean dramas that we often see are all about romantic dramas,
sometimes with a twist of action and comedy. Moreover, Korean dramas are no
different from other teledramas. But what gives Korean dramas more
interesting to watch is that it only contains 16 to 20 episodes. Airing on
television, many of the viewer’s got entertained on how the story of each Korean
drama gives them of what we so called “Kilig factor”.
When Korean entertainment was introduced in the Philippines starting
from the 21st century, most of the media such as ABS-CBN and GMA aired
Korean dramas on television. The popularity of Korean dramas in the country
brought with it a new form of trends that made an impact and influenced to a
lot Filipino people especially the teenagers of the present generation.
Korean dramas over the Philippines became such phenomenon. Lot of
different mediums such as online site offering K-dramas, DVD’s, from television
and sometimes often ask a friends who has for a copy of such series and etc.
had been used by the people to watch K-dramas. Many slowly become addicted
and get crazy over watching it. It seemed to hypnotize them. Since then, when
Korean dramas made a hit, many of the Filipino viewer’s especially the
teenagers of today’s prefer to watch Korean dramas than any other teledramas.
As of today’s generation, Filipino teenagers are more engaged in watching
Korean dramas. It caught the teen’s attention by its theme, story, the
characters and even the soundtrack in which by these could have a great
impact/effects on the Filipino teenager’s lifestyle and behavior. Lot of teenagers
are being addicted to it and with the continuous practice; they began to absorb
the culture of korea. As a result, many among the filipino teenagers nowadays
tends to sacrifice their time for sleep, foods, communication, family bonding
and school stuff just to watch Korean dramas.
According to Delos Reyes et.al (2017) based on the study they conducted,
Korean dramas have been touching the teenagers’ personality through
physical, emotional and mental state. Some of the teens tend to sacrifice their
food and time just to watch Korean dramas they like.
Statement of the Problem
This study was conducted in order to find out the impacts of Korean
dramas among the Filipino teenagers specifically the Senior High School
students of the Marinduque Midwest College.
Specifically it attempts to answer the following.
1. What is the Socio-demographic profile of the students? In terms of:
1.1
Age
1.2
Gender
2. What are the factors that influence the Filipino teenagers specifically the
Senior High School students to watch Korean dramas?
2.1 Popular Korean dramas that the students have watched.
2.2 Average Time Span of watching/Hours spend on watching in one day
2.3 Main Reasons/ Factors why the Senior High school students are
attracted to watch Korean dramas.
2.4 Elements of Korean Dramas that are attractive to the students why
they watch.
 Favorite Genre of Korean dramas
3. What are the impacts of Korean Dramas among the Senior High school
students of the Marinduque Midwest College? In terms of
3.1Lifestyle and behaviors
 Commonly adapt/pick up in watching
 Often Sacrifices to watch
 Korean Wave in the future
 Side effects of watching Korean dramas
Significance of the Study
This study intends to focus on the impact of Korean dramas among the
Senior High School students of the Marinduque, Midwest College and to find
out how Korean dramas affect the student’s lifestyle and behaviors and as wel
as the academic performance of the students.
The outcome of this study is beneficial to:
The viewers, this study will benefits the viewers because they will be able to
make use of information in this research study in looking for Korean movies or
dramas they are interested to.
The Filipino teenagers/Senior High school students (especially to the fans
of k-dramas), through this study, the fans may gain understanding of their
fandom, and how their consumption of Korean dramas affects their lifestyle
and behavior. Through this study, it will further encourage them to practice
time-management regarding their consumption of watching.
The Future Researchers who will make follow up research regarding the
impact of Korean dramas among the Filipino teenagers in other municipalities
and schools of Marinduque, this will serve as their guide and reference
materials.
Scope and Delimitations
The primary focus of this study is to determine the impact of Korean
dramas among the Senior High school students of the Marinduque Midwest
College. The respondents of the study were the Senior High school students
.The results of the study were based on questionnaire to the students.
The assessment focused primarily on the impact of Korean dramas
among the Filipino teenagers specifically to the Senior High school students of
the Marinduque, Midwest College. The study is concerned on how Korean
dramas affect the Senior High school student’s lifestyle and behavior. The
study also seeks to find out if Korean dramas affect the academic performance
of the students. In conducting the study, the researchers may encounter
problems in administering the questionnaires regarding the time of the
students, some of the respondents may not able to answer seriously and with
honesty and some may discontinue answering, some of the questionnaires may
not be retrieve properly.
Chapter II
Review of Related Literature and Studies
This chapter presents related literature and studies which significantly
contributed to further deepen the understanding of the study.
Evolution of Korean Dramas
The South Korean TV networks began airing dramas regularly in the
early 1960’s. At that time most dramas were made to educate the public and
support the military government. Moreover, TV Korean dramas began to
become popular form of family entertainment. However, with the boom of
Korean dramas, the military government began imposing tighter controls over
the “poor taste” content and required the networks to allocate more
broadcasting time to news and educational programmers. Later on, in the year
1980’s, the variety of Korean dramas increased, the Korean tv networks began
offering trending dramas, focusing on the lives and love stories of the younger
generation to attract young viewers(Kalbi, 2016).
Over the years Korean dramas have evolved immensely. But we can all
agree that it has been for the better. The reach and impact they have today is
so much greater than back in the day( Manse, 2017).
Filipino Teenagers
In a study presented by Magtortor(2013) it revealed that, the rising
popularity of Korean Culture throughout the world made a great impact on the
lives of the teenagers in today’s generation with its teledramas, films, pop
music etc. In her paper it founded that, youths are the one who are most
influenced by the Korean wave and one of those are the Filipino youths. Those
youths are exposed to the different kinds and genres of music and Korean
dramas. In going to school, you can easily observed that Korean sensations are
almost everywhere. You can notice that students are listening and singing
songs in Korean language, talked about their favorite Korean dramas then
admire the actors and actresses in the movie and sometimes impersonate their
looks.
Korean Drama reaches into Asia and Beyond
In a book entitled “K-drama: A new TV genre with Global Appeal24 (p.2224,2011)presented that, when one of the Korean dramas “Jewel in the
palace”had its stunning success. Some of the countires in Asia that was hitted
are Japan, China, Hongkong, Taiwan, Malaysia and Philippines. Through this
success, today, there is a high demand of Korean soap operas/dramas even in
countries where Korean television networks haven’t been broadcast. By the
day, encompassing everything from dramas and movies to food and clothes.
The urban youth today prefer everything in Korean.
Effects towards watching Korean dramas
According to Casasola(2017), Korean dramas are undeniably addictive.
The plot can go from cliché but subtle to deep and unpredictable which is
probably the main reasons to why we super love it. The way the elements and
the story are presented in a different ways, adding the fact that Korean
actors/actresses are certainly adorable for our lives. It simply is hard to resist
charms of Korean actors/actresses and the impressive storylines that either
blows our mind and makes us extremely kilig. Casasola also claimed that they
are certain side effects after watching Korean dramas as stated:








The viewers can’t stop themselves from watching another episode.
The viewer’s playlist becomes filled with kdrama OSTs.
Cry during heartbreaking and sad scenery.
Standards in a girlfriend/boyfriend becomes higher.
Find themselves uttering Korean expressions or words.
Suddenly takes interest in learning the Korean language.
Experience the “Last episode syndrome”.
Ultimate goal is to go to South Korea.
Moreover, according to Salmeen (2017), she stated that: The biggest
impact of Korean dramas is the culture and how well-written the stories are,
also the etiquettes and mannerisms shown. Another impact would be that they
consume lot of time because they are highly addicting.
Korean dramas in the Philippines
Yap (2017), concluded that Beyond Kimchi, Kpop and koreannovelas,
koreans are becoming a ubiquitous presence in the Philippines. Since 2006,
Koreans have been the top visitors to the Philippines. Lee said, “Since my
assumption in July 2010, I have seen growing interest by Filipinos towards
Korean dramas and kpop.”
Temblor (2016), concluded that K-Drama is known for its fresh storylines
and scenic cinematography. It has captured good following among neighboring
countries and even among westerners.
Its stories appeal to the masses,
especially the youth and middle-aged. The cast usually includes an "eye
candy," giving viewers more reasons to enjoy the show by employing goodlooking actors whose looks alone are enough to sustain attention. The "kilig"
factor is always an important element.
Hicap (2009),stated that top Philippines TV stations GMA networks and
ABS-CBN are leading the way in importing Korean dramas in the country which
have become hit in the 2000’s. Abacan says “Filipinos love koreannovelas
because they can relate to the stories .Most of the time; the Korean dramas are
quite escapist and moving. ABS-CBN's Raymundo said Koreanovelas offer
Filipino audiences a change of pace from local programming. "Koreanovelas
give viewers a different style of storytelling from usual Filipino soap operas, or
"teleseryes." Since Korean dramas are aired only two hours a week, compared
to the Filipino daily 30-minute episodes, viewers can expect a faster pace.
Studies conducted about Korean dramas
According to Yuchen & Yi Ci (2015),the findings of their study concluded
that Eighty percent of students in their school have watched Korean dramas.
And the two main reasons why these students would like to watch Korean
dramas are the content and the cast. Sixty-two percent of students averagely
spend one hour watching Korean dramas in one day. Therefore, it can prove
that Korean dramas have become a fad among most students in their school.
Some answered Korean dramas do not attract them. In their survey, most
students in National Douliou Vocational High School of Home Economics ＆
Commerce have watched Korean dramas. There are two main effects of Korean
dramas on the students. One is the students’ academic performances and the
things they adapt in watching Korean dramas such as products. On the other
hand, after watching Korean dramas, most teenagers become Korean maniacs
and actively participate in many activities, but they aren’t willing to spend their
money buying products related to Korean dramas. From their survey they
concluded that Korean dramas are exactly popular with the students in their
school, but watching Korean dramas doesn’t bring them negative effects, no
matter on their schoolwork or in their everyday lives.
According to Naidu (2015) based on the findings of his study, From the
collected data the researcher is able to establish that audience between the age
groups of 21-30 formed the highest number of K-drama viewers. The female
audience seemed to take up to more number of K-drama viewing as compared
to the other sexes. Of the 100 participants who took the survey, 81% of them
had watched K-dramas, thereby proving K-dramas reach and popularity among
its audience. Many of the viewer’s was able to pick up to various habits
depicted on the shows in which by these changes their daily lives and
behaviors. In his research, the hypothesis f is the null hypothesis as there is no
relationship between the age and gender for K-drama viewership. There is no
age barrier for people to or not to watch Korean dramas.
Local Related studies
According to Delos Reyes et.al (2017), based on the study they conducted
Korean dramas have been touching the teenagers’ personality through
physical, emotional and mental state. The effects acquired by them, affect their
view of reality. Most of them are influenced by K-drama in fashion aspect; they
see that the shows that they watch have fashionable clothes, make-up and
hair. They become influenced of how k-fashion is shown in K-drama they
watch. Some of the teens tend to sacrifice their food and time just to watch KDramas they like. In some cases, lack of sleep due to desire to watch is one of
the factors. Their love of watching has affected their bodies. In mental side,
because of Korean dramas, instead of using Filipino slang they now start to use
Korean expressions and terms such as “aegyo” or acting cute randomly. Some
of them think that they are emotionally maturing because of K-Drama they
watch. Since teenagers have been watching K-dramas for long time, most of
them are currently following a certain show of their choice. Some of the
respondents consider watching K-Dramas a part of their routine. It is very
normal for them to watch K-Drama’s. Not because all of them were addicted
but because watching K-dramas gratifies their need for entertainment. As the
teenagers find their sense of escape in K-dramas, they have been dependent on
it.
In a study, conducted by Alanzalon (2011) at University of the
Philippines, it stated there that attraction of the Filipino fans on the foreign
media content was due to the presence of familiar cultural offerings (language,
visuals, cultural capital and story). These cultural offerings, in turn, gratified
the needs of the Filipino fans, especially in terms of their needs for
entertainment (satisfied by visual and narrative aspects) and information
(satisfied by language and cultural capital).
Conceptual Framework
INPUT
PROCESS
The Major Impact of Korean
dramas among the Senior
High school students
SENIOR HIGH SCHOOL
STUDENTS
-Socio-demographic profile


Age
Gender
OUTCOME

Distribution of
questionnaires to
the respondents
Lifestyle and Behavior
Factors/main reasons why
they are attracted to watch
Korean dramas.
FIGURE I. Conceptual Paradigm
The input of the study focuses on the Senior High school students
wherein the researcher includes the socio-demographic profile of the students
which contains the age and gender. Through the use of questionnaires
encompassing close and open ended questions and verbal likert’s scale, the
researchers obtained the needed information. The output of the study
contained the major impact of Korean dramas among the Senior High school
students in terms of lifestyle and behaviors. The output further contains the
factors that influenced the Senior High school students to watch Korean
dramas.
Definition of Terms
Entertainment. This refers to the Korean dramas that aims to entertain,
amuse and interest the Filipino teenagers.
Impact. This refers to the effects of Korean dramas among the Filipino
teenagers specifically on the highschool students.
Kilig factor. This is what the viewer’s experience when watching Korean
dramas.
Korean dramas. It refers to televised dramas, produced in South Korea.
Korean wave. This refers to the increase in popularity of South Korean
culture.
Lifestyle and Behavior. This refers to the impact on viewer’s way of living and
their attitudes being affected when watching Korean dramas.
Senior High School Students. This refers to the respondents of the study.
Students. This refers to the students who watched Korean dramas.
Teenagers. It refers to the individuals who watched Korean dramas.
Teledramas. It refers to televised dramas watch in televisions produced by
different countries/place.
Chapter III
RESEARCH METHODOLOGY
This chapter details out the research methodology for the present study.
It explains the research objectives and a suitable methodology to achieve those
objectives. It contains such as a description of the Research design selection
and description of respondents, Research Instruments, Research Locale, Data
Collection Procedure and Statistical Treatments used.
Research Design
In order to determine the general findings of the impact of Korean
dramas among the Senior High school students of the Marinduque Midwest
College, this research study utilized aspects of both qualitative and quantitative
research. According to Willig (2001),qualitative research is usually concerned
with meaning , and in particular how people make sense of the world and how
participants experience events from their perspective. In connection, according
to Jones (2006), both qualitative and quantitative research is used in studies
throughout many disciplines, including science and the social sciences.
Qualitative research is concerned with complete and detailed description of
events whereas quantitative research creates statistical models to explain
events. Through using mixed method, the researchers will able to gather
relevant and accurate information and findings regarding the impact of Korean
dramas among the Senior High school students of Marinduque Midwest
College.
Furthermore, under this mixed method is a descriptive ex-post facto
study and basic qualitative studies. Researchers used descriptive method to
help the researchers describe the current phenomena or situation regarding
the impact of Korean dramas among the students of MMC. Joynson (2014)
stated that, one of the main benefits of descriptive method is that fact that it
uses both quantitative and qualitative data in order to find the solution to
whatever is being studied. This turn can help to describe and give an answer to
certain life experiences. Ex-post facto is applicable in this study because it will
helps the researchers to identify the major factors of why most of the Filipino
youths today specifically the Senior High school students are attracted to
watch Korean dramas resulting to its impact. According to Answer.com(2017),
ex-post facto research is the process beginning with a phenomenon and going
backward in time to identify casual factors. It measures the cause and effect
relationship without manipulating the independent variable. This study further
used basic qualitative studies because it will help the researchers able to get
the opinions and views of the students regarding Korean dramas in their life.
Variables and Measures
The table below showed the variable and measures used in the study
Table I.Variables and Measures
Variables
1. Socio-demographic profile of the
students
Measures
1.1 Age
1.2 Gender
2.1 Popular Korean dramas that
2. Factors that influence the Filipino the students have watched.
teenagers specifically the Senior High
2.2 Average Time Span of
School students to watch Korean watching/Hours spend on watching in
dramas?
one day
2.3 Main Reasons/ Factors why
the Senior High school students
are attracted to watch Korean
dramas.
2.4 Elements of Korean Dramas
that are attractive to the students why
they watch.
 Favorite Genre of
Korean dramas
3.1Lifestyle and behaviors
 Commonly adapt/pick
3. The impacts of Korean Dramas
up in watching
among the Senior High school
 Often Sacrifices to
students of the Marinduque Midwest
watch
College? In terms of
 Korean Wave in the
future
 Side effects of watching
Korean dramas
Sampling Design
This study used purposive sampling technique in determining the
samples of the study. According to Laerd Dissertation (2012), the main goal of
purposive sampling is to focus on particular characteristics of a population
that are of interest, which will best enable you to answer your research
questions. Since the study focuses on the impacts of Korean dramas among the
Senior High School students of the Marinduque Midwest College, through
purposive sampling technique it will able to help the researchers find out the
major impact of Korean dramas and the factors that influence the Senior High
school students to watch specifically the students who are fund of watching
Korean dramas.
Research respondents
The researchers choose the Senior High school students as respondents
of the present study. They were the chosen respondents because ever since
Korean dramas was introduced in the Philippines, senior high school students
begin
to
follow
this
trend
and
watching
Korean
dramas
is
one
of
entertainments the students have
Research Locale
The study was conducted at the Marinduque Midwest College, since the
chosen respondents are the students of the school. MMC is located within
Dili,Gasan, Marinduque.
FIGURE II. Map of Marinduque, Midwest College
Figure II shows the map of the Dili, Gasan, Marinduque wherein the
Marinduque, Midwest College is located and the locale of the present study.
Research Instruments
A researcher-made questionnaire checklist was used in gathering data.
The questionnaires are consisted of items that determined the impact of Korean
dramas among Senior High School student of the Marinduque Midwest College.
A closed and open ended question was included in the questionnaires.
According to Mcleod (2014), questionnaires provide a relatively cheap, quick
and efficient way of obtaining large amounts of information from a large sample
of people. It can be an effective means of measuring the behavior, attitudes,
preferences, opinions and intentions of relatively large numbers of subjects
more cheaply and quickly than other methods .Often a questionnaire uses both
open and closed questions to collect data. This is beneficial as it means
both quantitative and qualitative data can be obtained.
Since the study utilized mixed method, questionnaire was appropriate in
the study. Through close and open ended questions, the researchers were able
to gather relevant data’s and opinions of the students regarding Korean
dramas. The researchers includes multiple-choices questions. Each student
can choose multiple answers that match their preferred answers. In addition
the researcher further includes verbal likert scale in the questionnaires for
accurate information and to determine the level of how Korean dramas affects
the students.
Data Collection
In collection of the data, the researchers personally administered the
questionnaires to the respondents. They conferred and discussed the content of
the questionnaires before answering. In administering the questionnaires, the
researcher uses the time allotted for vacant to avoid distractions of class
discussions. The student’s responses in answering were given enough time.
The primary data was personally obtained from the respondents. The
secondary data was obtained from the online resources, articles, published and
unpublished thesis. The draft of the questionnaires was drawn out based on
the researcher’s readings, previous studies, published and unpublished thesis
relevant to the study.
Data Gathering Procedure
Figure III, illustrates the flow of the researchers data gathering
procedure.
Figure III. Flow chart
Identification of
respondents
Identification of the
sample size from the
total population as
respondents of the
study
Preparation of
questionnaires to
be administered
Making of request
letter,requestiing for
approval and
permission to
conduct a study from
the principal
Retrieval of
request letter
Distributionof
questionnaires to
the respondents
Collection of the
questionnaires
from the
respondents
Analyzation,
Tabulation and
tally of the
gathered data
Computation and
Interpretation of
the gathered
data
Results and
Discussion
Ethical Considerations
The present study was subject to certain ethical issues. The students as
respondents of the study signed a consent letter regarding their acceptance to
be part and participate in the research. At the same time , the respondents has
their own free will to withdraw in the study. The aim of the consent letter was
to reassure participants that their participation in the research is voluntary
and that they were free to withdraw from it at any point and for any reasons.
The consent letter was included in the questionnaires to be distributed.
The following ethical guidelines were put into places by the researchers
for the present study.
1. The researchers assured that the dignity and wellbeing of the students
was protected at all times.
2. The students were fully informed regarding the objectives of the study.
3. The students have their free will to withdraw from participating.
4. The researchers ensured that the respondents answer were treated as
confidential and used only for the academic purposes of the particular
research.
5. Confidentiality,
anonymity
and
voluntary
participation
of
the
respondents were also considered.
Statistical Treatment of Data
After collecting the data needed, the researchers tabulated and analyzed
the gathered data with the help of statistical tools.
The researcher was guided by the following:
1. The collected data from the respondents was determined by using the
percentage, ranking and weighted mean.
Percentage
(p) %= F/N x 100
Where: F= frequency
N= total number of the respondents
P=percentage
Weighted Mean
The researcher used weighted mean as statistical treatment to determine
the extent of perception of respondents to the statements in the questionnaire.
A. WM= 5f+4f+3f+2f+1f
N
B. WM= Total weighted mean
Total frequency of respondents
Where: WM= Weighted Mean
Verbal Likert’s Scale
Range
Verbal Description
Scale
1.0-1.5
Strongly Disagree
1
1.6-2.5
Disagree
2
2.6-3.5
Neither Agree Nor
3
Disagree
3.6-4.5
Agree
4
4.6-5.5
Strongly Agree
5
CHAPTER IV
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
This chapter presents the findings, analysis and interpretation of data
gathered based on the answers of the respondents from the instrument used in
the study and the research questions cited in the first chapter. Data were
analyzed to identify, describe and explore the impacts of watching Korean
dramas among the lives of Senior high school students of Marinduque Midwest
College particularly on the lifestyle and behaviors. Also to determine the factors
that influenced the students to watch. Data were obtained from selfadministered questionnaires, completed by 106 respondents both from the
grade 11 and 12 students. The collected data was based on the sampling
method of Purposive Sampling.
After the questionnaires were accomplished by the respondents, the
result was tallied and presented using different tables and graphs, applying
statistical treatment such as frequency, percentage, ranking and weighted
mean.
DISCUSSION OF FINDINGS
Sub question no.1: Socio-demographic profile of the students.
Although it was not part of the purpose of the study, this set of data was
intended to describe the Socio- demographic profile of the respondents and to
assess for any influence on the research findings. The demographic profile
consisted of age and gender.
17-18
34%
15-16
66%
15-16
17-18
Figure 4.Age group of the students
A total of 127 participants answered the survey and the following results were
derived from it:
As shown in the figure it revealed:


Marked percentage (66%) of the respondents are under 15-16 years old.
34% of the respondents are under the age of 17-18 years old.
20%
80%
Female
Male
Figure 4.1 Gender
A total of 127 participants answered the survey and the following results were
derived from it:
As shown in the figure it revealed:


Majority of the respondents (80%) identified themselves as female
20% identified themselves as male.
Sub question no.2: Factors that influenced the students to watch K-dramas.
2.1 Popular Korean dramas that the students have watched.
Table 2. Popular Korean Dramas that the students have watched (Multiple
choices-response)
Frequency
99
90
85
70
70
69
67
Rank
1
2
3
4.5
4.5
6
7
8. Descendants of The Sun
9. Hwarang
10. Scarlet Heart
11. Let’s Fight Ghost
12. Heartstrings
13. Pinocchio
14. W
15. Who Are You: School 2015
16.Sensory Couple
64
62
52
47
42
38
34
29
27
8
9
10
11
12
13
14
15
16.5
17. The Liar and His Lover
27
16.5
18. The Blood
25
18
19. Doctors
20
19
1.
2.
3.
4.
5.
6.
7.
Korean Drama
Legend of the Blue Sea
Goblin
Boys Over Flowers
Love in the Moonlight
Weightlifting Fairy
The Heirs
Strong Woman: Do Bong Soon
20.Others: Tomorrow With You,
Cunning Single Lady, Princess
Hours, Rooftop Prince While you
were Sleeping
3
Based on the result gathered, it was found out that among the given
popular Korean dramas the Senior High school students have watched , Legend
of the Blue Sea got the highest frequency of ninety-nine (99) or ranked 1,
Goblin got rank 2 with the frequency of ninety (90), followed by Boys Over
Flowers as rank 3 with the frequency of eighty-five(85), Love in the Moonlight
and Weightlifting Fairy got the rank 4.5 with the frequency of seventy (70); The
Heirs got rank 6 with the frequency of sixty-nine (69); Strong Woman: Do Bong
Soon got rank 7 with the frequency of sixty-seven (67); Descendants of the Sun
got rank 8 with the frequency of sixty-four (64); Hwarang got rank 9 with the
frequency of sixty-two (62); Scarlet Heart got rank 10 with a frequency of fiftytwo (52); Let’s Fight Ghost got rank 11 with a frequency of 47; Heartstrings got
rank 12 with a frequency of 42; Pinocchio got rank 13 with the frequency of
thirty-eight (38) followed by W that got rank 14 with a frequency of 34;
Who
Are You: School 2015 got rank 15 with a frequency of twenty-nine (29). Tied in
place are the K-dramas Sensory Couple and The Liar and His Lover both got
rank 16.5 with a frequency of twenty-seven(27);The blood got rank 18 with the
frequency of twenty-five(25) followed by Doctors that got the lowest frequency of
twenty (20) and rank 19. On the last rank which is specified in others by three
of the respondents are the K-dramas Tomorrow With You, Cunning Single
Lady, Princess Hours,Rooftop Prince and While you were Sleeping
2.2 Average Time Span of watching/Hours spend on watching in one day
prefer
not to
answer
9%
1hr
13%
more
than
5hrs
33%
2hrs
11%
3hrs
17%
5hrs 4hrs
7%
10%
Figure 5. Average time span/Hours spend on watching in one day
A total of 106 participants answered the survey and the following results were
derived from it:
As shown in the figure it revealed that:

Majority of the Senior High school students averagely spend more than
5 hours in watching Korean drama with a marked percentage of (33%) in
one day.





17% of the students spend 3 hours in watching.
13% spend 1 hour in watching.
11% spend 2 hours.
10% said that they spend 4 hours in watching.
The least remaining 7% of the students spend 5 hours in watching. It
further revealed that 9% of the students prefer not to answer.
2.3 Main Reasons/ Factors why the Senior High school students are attracted
to watch Korean dramas. (Multiple choices-response)
Table 3. Ranking of the Factors/ Main reasons that influenced the students to watch
Factors
Frequency
Rank
1. For favorite
actors/actresses.
2. To learn about another
culture.
57
1
56
2
3. Peer influences
4. To feel inspired
5. For romantic plots
6. To de-stress
7. To kill time
8.To escape the realities of
everyday life
55
55
54
53
46
35
3.5
3.5
5
6
7
8
INTERPRETATION
The variables that are being analyzed here are the common factors/main
reasons that influenced the students to watch Korean dramas. The following
factors includes the Peer influences, for favorite actors and actresses, to learn
about another culture, to feel inspired, for romantic plots, to kill time, to destress, to escape the realities of everyday life, the researchers further added, all
of the above, none of the above, prefer not to answer and others as responses.
A total of 106 answered the survey and the following results were derived from
it:
The table revealed that:

For favorite actors/actresses got the highest frequency of 57 and got the
rank 1 among the following factors.


To learn about another culture got rank 2 with the frequency of 56.
Both Peer influences and to feel inspired got rank 3.5 with the
frequencies of 55.




For romantic plots, got rank 5 with the frequency of 54.
To de-stress got rank 6 with the frequency of 53.
To kill time got rank 7 with the frequency of 46.
To escape the realities of everyday life got the lowest frequency of 35 and
got rank 8.
On the result gathered above, 3 of the respondents answered none of the
above, 4 prefer not to answer and no one answered all of the above and
others.
2.4 Elements of Korean Dramas that are attractive to the students why they
watch. (Multiple choices-response)
Table 4. Ranking of the Elements of K-drama that are attractive to the students
why they watch
Elements
Frequency
Rank
1.Cast(good-looking
actors/actresses)
76
1
2.Content/Story of K-K
dramas
3.Korean
Clothes/Fashion
71
2
51
3
4 Culture and Foods
47
4
5.OST(Original
Soundtracks)
6.Korean Products
46
5
37
6
INTERPRETATION
The variables that are being analyzed here are the elements of K-drama
that attractive to the students why they watch. The following elements includes
the OST, Cast, Content, Korean Clothes/Fashion, Culture and Foods, Korean
Products, the researchers further added, all of the above, none of the above,
prefer not to answer and others as responses.
A total of 106 out of 127 answered the survey and the following results were
derived from it:
The table revealed that:

Cast(good-looking actors/actresses) got the highest frequency of 76 and
got the rank 1 among the following elements that are attractive to the
students why they watch.





Content got the second highest frequency of 71and got rank 2.
Korean clothes/Fashion got rank 3 with the frequencies of 51.
Culture and Foods got rank 4 with the frequency of 47.
OST(Original Soundtracks) got rank 5 with the frequency of 46.
Korean products got the lowest frequency of 37 and got rank 6.
On the result gathered above, 3 of the respondents answered none of the
above, 1 answered prefers not to answer and no one answered all of the
above and others.
 Favorite Genre of Korean drama
50%
43%
45%
40%
35%
30%
25%
22%
20%
16%
15%
8%
10%
6%
3%
5%
1%
0%
Comedy Romance
Horror
Action
Historical
Sports
Others
Figure 5.1 The percentage of the favorite genre
INTERPRETATION
The variables that are being analyzed here are the different Genre of Korean
dramas and the most favorite genre of the students. The following genre
includes Comedy, Romance, Horror, Action, Historical, Sports, the researchers
further added prefer not to answer and others as responses.
A total of 106 answered the survey and the following results were derived from
it:
As shown in the figure it revealed that:

Majority of the respondents answered Romance as their favorite genre
with the marked percentage of 43%.

22% of the respondents answered Comedy.




16% of the respondents answered Horror.
8% of the respondents answered Action.
6% of the respondents answered Historical.
The least 3%o of the respondents answered Sports.
On the result gathered above, 1 of the respondents answered others and
2 of the respondents answered prefer not to answer.
Sub question no. 3: The impacts of Korean dramas among the Senior High
school students of Marinduque Midwest College. In terms of
3.1Lifestyle and behaviors
 Commonly adapt/pick up in watching(Multiple choices-response)
Table 5. Ranking presentation of the common things the students adapt/pick up
from watching K-dramas that they used in their daily lives as well.
Commonly adapt from
watching
1. Language
2. Fashion and Style
3. Food
4. Posing
5. Facial Expression
INTERPRETATION
Frequency
Rank
69
37
35
29
25
1
2
3
4
5
The variables that are being analyzed here are the common things that the
students adapt/pick up from watching Korean dramas that they used in their
daily lives as well. The following includes Fashion and Style, Language, Food,
Posing, Facial expression, the researchers further added all of the above, none
of the above, prefer not to answer and others as responses.
A total of 106 answered the survey and the following results were derived from
it:
The table revealed:

Language( uttering Korean words)got the highest frequency of 69 and got
rank 1 among the things the students adapt from watching Korean
dramas that they used in their daily lives as well.

Fashion and Style(trying out new style of trends) got rank 2 with the
frequency of 37as adapted and used in the students daily lives.

Food(trying out Korean dishes) got rank 3 with the frequency of 35 as
adapted to try out by the students in their daily lives as well.

Posing got rank 4 with the frequency of 29 as adapted and used in the
students daily lives as well.

Facial expressions (trying different facial expressions seen on the cast)
got the lowest frequency of 29and got rank 5 as adapted and used in the
students daily lives as well.
On the result gathered above, 1 of the respondents answered all of the
above, 6 of the respondents did not adapt/pickup things from watching
while 10 of the respondents prefer not to answer and no one answered
others.
 Often Sacrifices to watch (Multiple choices-response)
Table 6. Ranking presentation of what the students often sacrifices just to watch
Korean dramas
Often
Sacrifices
1. Sleep
2.Food
3. Communication
4. School Stuff
5. Family bonding
Frequency
Rank
69
33
25
14
11
1
2
3
4
5
INTERPRETATION
The variables that are being analyzed here are the things that the students
often sacrifices to watch Korean dramas. The following includes Food, sleep,
Communication, school stuff, Family bonding , the researchers further added
none of the above, prefer not to answer and others as responses.
A total of 106 answered the survey and the following results were derived from
it:
The table revealed:

Sleep got the highest frequency of 69 and got rank 1 as what they often
sacrifices to watch Korean dramas.




Foods(does not eat on proper time)got rank 2 with the frequency of 33.
Communication got rank 3 with the frequency of 25.
School stuff got rank 4 with the frequency of 14.
Family bonding got the lowest frequency of 11 and got rank 5 as what
they rarely sacrifices to watch Korean dramas.
On the result gathered above, 15 of the respondents answered none of
the above and no one answered others and prefer not to answer.
 Korean Wave in the future
prefer not
to answer,
22%
Others,
5%
Oncea fan,
always a
fan, 31%
Korean
culture
has
something
new to
offer
always,
19%
More new
idols will
enter the
Korean
entertain
ment
industry,
24%,
Figure 6.1 Do you think you would continue to be a fan of Korean wave in
the future?
INTERPRETATION
As shown in the figure it revealed that:


Majority of the respondents (31%) answered Once a fan, always a fan.
24% of the respondents answered More new idols will enter the Korean
entertainment industry.


22% preferred not to answer.
19% of the respondents answered that Korean culture has something
new to offer always.

5% answered Others.
 Side effects of watching Korean dramas
Table 7. Level of agreement on Side Effects of watching Korean dramas on the
students
Effects
1. I can’t stop myself from
watching another episode.
2. My playlist become filled
with K-drama Ost.
3. I cry during
heartbreaking and sad
scenery.
4. My standars in
girlfriend/boyfriend
becomes higher.
5. I find myself uttering
Korean expressions or
words
6. I suddenly takes interest
in learning Korean
Language.
7. I experienced the “Last
episode syndrome”.
Total Weighted Mean
Weighted Mean
3.7
Adjectival Equivalent
Agree
3.0
Neither Agree Nor Disagree
3.7
Agree
2.2
Disagree
3.5
Neither Agree Nor Disagree
3.6
Agree
3.4
Neither Agree Nor Disagree
3.3
Neither Agree Nor
Disagree
Legend:
Range ( weighted mean range)
1.0– 1.5
1.6 – 2.5
2.6 – 3.5
3.6 – 4.5
4.6 – 5.5
Adjectival Equivalent
Strongly Disagree
Disagree
Neither Agree nor Disagree
Agree
Strongly Agree
As a whole, the table revealed that the respondents are “Neither agree
nor Disagree” on the side effects of watching Korean dramas among their lives.
Taken singly it shows that the respondents are “Agree” when it comes to
can’t
stop
myself
from
watching
another
episode
(x=3.7)
cry
during
heartbreaking and sad scenery (x=3.7) and suddenly takes interest in learning
Korean language (x=3.6). On the other hand, the respondents are “Neither
Agree Nor disagree” when it comes to my playlist become filled with Ost (x=3.0),
find myself uttering Korean expressions or words (x=3.5) and experienced the
“last episode syndrome” (x=3.4). The respondents are “Disagree” when it comes
to my standards in girlfriend and boyfriend becomes higher (x=2.2).
In order to gather descriptive data on the impact of Korean dramas
among the lives of the Senior High school students and further find out why
they like to watch Korean dramas the researchers asked for the personal
perception/views of the respondents regarding why do they like watching
Korean dramas and what do they feel when watching through open-ended
questions on the last part of the questionnaires. The researchers presents some
of the student’s answer.
The respondents answered the following:
Student A answered, “I like watching Korean dramas, because it’s content are
every meaningful, especially the romance because it has a twist and because of
this, I feel inspired and happy even if it’s just a movie.
Student B anwered, “Because I like its stories and content, it never failed to
make me happy. It’s my pass time whenever I’m bored. Well I can feel different
emotions based on the role and how the artist portrays it. I can feel happy, loved
sometimes I feel anger and fear.
Student C answered, “I like to watch Korean dramas because I like the content
of the story which made me feel more excited and getting more interested about
it.”
Student D replied, “I like Korean dramas because their stories are so amazing
to watch and I feel more comfortable in watching K-dramas rather than some of
the Filipino dramas also American dramas.”
Another student answered,” I like watching Korean drama because it made
my day awesome. It made me feel that I’m the lead actress in every K-drama
and every lead actor made me feel the butterflies in my stomach and sometimes
they made my heart beats fast.”
One student answered, “I like watching Korean dramas because it kills time
and the actors/actresses are attractive and good at acting. I feel like I can
absorb what they feel.”
Another student also replied, “I like watching Korean dramas because it’s fun.
My stress just fade away watching it. It makes me feel inspired especially when
the leading characters have an admirable personality. “Another student also
answered, “I love their culture and on how they can bring “kilig” in a simple
way. I feel less stress and I feel that I was also in Korea.”
One student further answered,” I like watching Korean dramas because it
makes me happy. It’s one of my favorite hobby. I’m fond of watching Kdrama’s
during my free time. It makes me feel inspired and I can say, I can learn many
things from watching it.” In addition another students answered, “I like
watching Korean dramas because it can relieve stress. Less boredom when I’m
in home and it is so fun watching Korean dramas because I can’t stop my feeling
to get crazy just because of their sweet moments.”
Among the statements stated above by selected students, it only shows
that the Senior High school students like watching Korean dramas because of
its content or the stories, also the actors/actresses. Based on the students,
Korean dramas relieves their stress and make them inspired and less their
boredom. Some stated that, they feel happy, inlove and so kilig. They also learn
so many things from watching it. Others are fund of watching because they
simply love the culture.
CHAPTER V
SUMMARY OF FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS
This chapter summarizes the whole research process. A brief summary of
the whole study is given. It also provides a summary of the main findings of the
study, conclusions of the study, and the recommendations made as an
outgrowth of this study.
Summary of Findings
This study focuses on the impact of Korean dramas among the Senior
High school students particularly in the student’s lifestyle and behaviors as
well as the academic performance. This study also ought to find out the Causes
or main factors why the Senior High school students are attracted to watch
Korean dramas.
The study utilized Input-Process-Output model as conceptual framework.
The input were the Senior High school students itself, questionnaires served as
process to gather needed data and the output
was the impacts of Korean
dramas among the Lifestyle and behaviors and the Causes/main reasons why
the Senior high are attracted to watch K-dramas.
The study utilized mixed method, both qualitative and quantitative
research.
Descriptive
method
was
used
to
describe
the
impact
and
causes/factors why the Senior high are attracted to watch, through the use of
ex-post facto study under quantitative research and basic qualitative studies
under the qualitative research. Respondents of this study were 106 senior high
school
students
of
the
Marinduque
Midwest
Collge.
Self-constructed
questionnaires-checklist lifted from different sources and adapted by the
researchers was utilized to gather necessary data for this study. The collected
data was based on the sampling method of Purposive sampling. Data were
presented in tables and graphs.
Frequency, percentage, ranking and weighted mean were used to analyze
and interpret the data gathered.
After analyzing and interpreting the data, the summarized findings are
hereby enumerated as follows:
1. Socio-demographic profile of the respondents
On Age: Majority of the respondents are under the age of 15-16 years old
and the minority of the respondents are under the age of 17-18 which means
that majority of the viewers of Korean dramas belong to the age of 15-16.
On Gender: Majority of the respondents are female and the minority of
the respondents are male which means that female has the greater viewing of
Korean dramas than male.
The result is similar to the study conducted by Naidu dated 2015,which
stated that the female audience seemed to take up to more number of K-drama
viewing as compared to the other sexes.
2. Factors that influenced the Senior High school students to watch
Korean dramas.
2.1 Popular Korean dramas that the students have watched.
The researchers asked the respondents for their most watched given
popular Korean dramas and among the result gathered, the researchers
selected the five most watched Korean dramas among the senior high school
students on the nineteen given popular Korean dramas.

On the given popular Korean dramas, airing on the top five that mostly
watched by the senior high students are as followed; Legend of the Blue
Sea as the top 1; Goblin as top 2; Boys over flowers as top 3; Love in the
Moonlight as top 4 and Weightlifting Fairy got top 5.
2.2 Average Time Span of watching/Hours spend on watching.

Majority of the senior high school students averagely spend more than 5
hours on watching Korean dramas in one day while the minority of the
senior high spends 5 hours on watching.
2.3 Main Reasons/ Factors why the Senior High school students are
attracted to watch Korean dramas.

Based on the result gathered, the two main reasons or factors why the
senior high school students are attracted to watch Korean dramas was
because of favorite actors/actresses and to learn about another culture.
The least factor was to escape from the realities of everyday life.
2.4 Elements of Korean Dramas that are attractive to the students why
they watch.

Based on the result gathered, the two main elements of Korean dramas
why the senior high school students are attracted to watch Korean
dramas
was
the
Cast(good-looking
actors-actresses)
and
the
Content/story. The element of Korean drama that had the least choice of
the respondents was the Korean products.
The result is similar to the study conducted by Temblor dated 2016
which claims that Korean drama stories appeal to the masses, especially the
youth and middle-aged. The cast usually includes an "eye candy," giving
viewers more reasons to enjoy the show by employing good-looking actors
whose looks alone are enough to sustain attention
Favorite Genre of Korean dramas

The researchers asked the respondents for their favorite genre of Korean
dramas and based on the result gathered, the top 3 favorite genre of the
respondents are as followed; Romance got the top 1; Comedy got top 2
and Horror got top 3. The followings only reveal that romance was the
most favorite genre when it comes in Korean dramas.
3. The impact of Korean Dramas among the Senior High school students
of Marinduque Midwest College. In terms of
3.1 Lifestyle and behavior
Commonly adapt/pick up in watching

Based on the result gathered, the two main commonly adapt/pick up by
the senior high school students in watching Korean dramas was the
language (uttering Korean words) and Fashion/style(trying out new
trends) and the least adapted was Korean expression.
Often Sacrifices to watch

Based on the result gathered, the two main often sacrifices by the senior
high school students just to watch Korean dramas was sleep and food(ex.
skipping meals).The least often sacrifices was the family bonding.
The result is similar to the study conducted by Delos Reyes et.al dated
2017, based on the study they conducted Korean dramas have been touching
the teenagers’ personality through physical, emotional and mental state. Most
of them are influenced by K-drama in fashion aspect; they see that the shows
that they watch have fashionable clothes, make-up and hair. They become
influenced of how k-fashion is shown in K-drama they watch. Some of the
teens tend to sacrifice their food and time just to watch K-dramas they like. In
some cases, lack of sleep due to desire to watch is one of the factors.
Korean Wave in the future

In this part, the researchers asked the students regarding if they will
continue to be a fan of the Korean wave in the future and based on the
result gathered by the researchers, majority of the senior high school
students said that “Once a fan, always a fan” followed by the answer
that “More new idols will enter the Korean entertainment industry.”
Side Effects of watching Korean dramas

On the side effects of watching Korean dramas: As a whole, it revealed
that the respondents are “Neither Agree Nor Disagree” on the side effects
of watching Korean dramas as manifested by the total weighted mean of
3.3. “I can’t stop myself from watching another episodes and cry during
heartbreaking and sad scenery” are the two major side effects of
watching Korean dramas that top the list by the respondents.
Personal Views/Opinion

The researchers asked for the personal perception/views of the
respondents regarding why do they like watching Korean dramas and
what do they feel when watching through open-ended questions on the
last part of the questionnaires and among the statements stated by
selected students, it only shows that the Senior High school students like
watching Korean dramas because of its content or the stories, also the
actors/actresses. Based on the students, Korean dramas relieves their
stress and make them inspired and less their boredom. Some stated
that, they feel happy, inlove and so kilig. They also learn so many things
from watching it. Others are fund of watching because they simply love
the culture.
Conclusions
Ever since Korean drama was introduced in the Philippines, it captured
the interest of most Filipino people especially the Filipino youths of the present
generation. In the study, the researchers have concluded that the main factors
why most of the senior high students of Marinduque, Midwest College are
attracted to watch Korean dramas were because of the fact that it features
Good-looking actors/actresses (Cast) and simply the content/stories each
Korean dramas depicts. Because of this factors, respondents spent countless
hours for the sake of watching episodes and they were able to also sacrifice
their time of sleep, food, communication and some school stuff just to continue
the marathon.
As the research illustrates, it shows that Korean dramas does have an
impact on the senior high school students of MMC. It also shows that it brings
a great impact on the lifestyle and behaviors of the students. From the study,
the researchers have concluded that Korean dramas have been touching the
lives of the students in terms of lifestyle and behavior and exactly popular with
the Senior High school students of Marinduque, Midwest College. Despite of its
content and popularity that brings “kilig” and relieves stress on the senior high,
the researchers further concluded that watching Korean dramas doesn’t bring
them or has a less negative effects in their everyday lives.
Recommendations
Based on the findings and conclusions presented, the following
recommendations are suggested:
1. The researcher recommends future researchers to tackle and focus on the
content of Korean dramas through using content analysis research. The
current study did not include this matter. Through studying the content, the
future researchers may further contribute information regarding why many are
attracted to watch Korean dramas.
2. The researchers recommend future researchers to conduct a study on a
comparative analysis between Korean teledramas and Filipino teledramas.
3. The researchers recommend future researchers to tackle and focus on the
impact of watching Korean dramas on the academic performance of the
students.
4. The Future researchers may conduct further and in-depth studies on the
impact of Korean dramas among the Filipino youths.
5. The researchers have recommended that the Senior High school students
should practice time-management and use their time wisely when it comes in
watching.
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