Group ID:
Meaning of
scores in the
scale
Unacceptable, no evidence
Needs Improvements, little
evidence or major flaws
Adequate minimum standards
Research well done, few minor
omissions, met standards
Research well done, exceeded
minimum standards
0
1
2
3
4
Criteria
Description of Category Expectations
1.1
Spelling and Language
The paper contained almost no spelling or grammatical errors.
1.2
Title Page & Table of Contents
The report contains a title page, table of contents, page numbers, and Academic Honesty Statement. [Not accepted without an Academic Honesty Statement.]
1.3
Executive Summary
Key sections are briefly summarized, and it answers why the business is unique or competitive and why it would be a good investment.
1.4
Appendices
Include important documents & information not included elsewhere in the plan. This could include: Resumes of key people; brochures; layout schematic; photos or
technical info.
2.1
Business Idea & Description
2.2
Unique Selling Point of P/S
2.3
Mission Statement
2.4
Goals & Objectives (SMART)
2.5
2.6
Location of Business
Business Model
A clear description of the business concept and the reason for creating the business venture.
Explains the unique selling point or value proposition that provides the business with a competitive advantage and clearly communicates the benefits to the target
market.
The mission statement clearly communicates the purpose of the business, and it is meaningful to the target market, and motivating to employees and shareholders.
At least four goals that are in alignment with the mission statement, and they are specific, measurable, achievable, results-oriented and have a time deadline for
completion.
The location is clearly stated and the rationale for why the particular location supports the overall strategy of the business.
3.1
Industry Analysis
Discuss major trends in the industry in which the firm intends to compete along with important characteristics of the industry, such as its size, attractiveness, and
profit potential..
3.2
Customer profile of the primary target market, and a description of other profitable market segments (demographics, psychographics, geographics, etc.).
3.4
Target Market Characteristics
Evidence to Determine Target
Mkt
Competitor Analysis
3.5
Risks
Identification of at least 3 risks associated with running this business and how the risks would be minimized or eliminated.
4.1
4.2
4.3
4.4
The products or services are clearly described, and the reason why the specific products or services are positioned to support the business goals and mission.
6.1
Product Positioning
Pricing Strategy
Place/Distribution Strategy
Promotion Strategy
Investors & Mgmt Team
Summary
Org. Chart & Job Descriptions
Management & Team
Compensation
Start-up Costs
6.2
Required Investment
Sources of funding, debt or equity based, are clearly identified and the amount required from any investors, as well as the equity offered in return, and expected
Return on Investment.
6.3
Break-even Analysis
A breakeven analysis that specifically gives details of the number of units, time, clients, etc., that are required to reach breakeven for the business.
3.2
5.1
5.2
5.3
Financial
Plan for 1
Year
Org. Chart & HR
Plan
Marketing
Plan
Environmental
Analysis
Company Details &
Bus. Goals
General
Students:
Components of business models are clearly identified and stated in the model, to how this business creates, delivers, and captures value for its stakeholders
A description of the process used to segment and determine the primary and secondary target markets (market survey/online research, use of secondary data,
etc.).
Description of at least two major competitors, either direct or indirect, and the strategy to deal with the competitors to minimize their potential threat to the business.
Describes the pricing strategy for the products or services and why the strategy is the best choice in relation to their target market.
Describes the distribution methods and strategy to deliver the products and services, and explains why this fits the target market.
Describes the chosen promotional strategy (advertising, selling, PR, direct marketing, and sales promotion) and explains why this would best fit the target market.
The type of investors are identified in this section of the plan; and the qualifications and background experience of the management team are summarized.
The organizational chart for the first year is provided along with a summarized job descriptions for all key positions.
Detailed compensation of management & employees. Compensation includes money earned & benefits such as stock options, bonuses, training, housing, vehicle,
travel, etc.
The capital start-up requirements for the business to operate for at least two months, to include the one-time and recurring costs.
6.4
Profit & Loss Statements
6.5
Statement of Cash Flow
The P&L statement gives details concerning revenue, cost of goods sold, gross profit, and various operating expenses that impact the bottom line, which is the net
income (or loss).
Includes aggregate data regarding all cash inflows a company receives, as well as all cash outflows that pay for business activities and investments during a oneyear period.
Overall Schedule
TOTAL SCORE
MARK OUT OF 100