Ravioli maker Based on the mini brand Kristijonas Kairys 2916126 1 1 Introduction Specification of the problem I began my product development by analyzing and specifying the problem. At first hand, the market for ravioli makers has looked oversaturated with competitors in the industrial and home environment. However, further research has revealed prominent problems and areas for improvement for existing products. I specified my approach to be directed at the consumer market and my objective was to introduce a product that would solve the problem of producing fresh ravioli for an average user and maximizing ease of use while limiting the effort needed to operate the apparatus. 3 2 Analysis Mini Brand analysis The Mini car brand has a distinct style that has been outstanding from other car manufacturers for decades since its founding in 1969 Britain. It has a significant retro feel compared to other automobiles in 21 century although the car was modernized to suit new users its spirit stayed. These cars are compact consisting mostly of soft shapes and round lamps that exaggerate the car’s character as a family automobile on the other hand mini sports are a pallet of colors that are playful and bright usually with black contrasting details. Altho the car is small it has a rich history as a rally racer and even as Mr. Been’s daily driver! This shows that the mini brand is targeting very diverse groups of people. 5 Mini Brand analysis Form “Mini” is a small usual hatchback type automobile with distinct features soft forms and various color palettes. Many round and dynamic features help to bring out its versatility and familyfriendly style Details Color palette 6 Mini Brand analysis What makes a “Mini” The central idea is the combination of clear, emotionally-appealing design with a focus on the essential. The motivation of Sir Alec Issigonis, the creator of the MINI, was to build a small, economical city car that took up as little space and used as little petrol as possible. “Mini” brand future Sebastian Mackensen, head of MINI, emphasized: “Since its creation in 1959, the MINI brand has always stood for ideas, inspiration, and passion. We want to continue the MINI success story and have refined our brand strategy and refreshed the brand’s visual identity – starting with the campaign for the new MINI Clubman. We aim to make more people avid MINI fans – with a new brand identity and new offerings in the future.” 7 8 User analysis When conducting a user analysis for the “Mini” brand I was surprised by its diversity. The company seems to be marketing the “Mini” as every person’s car. What I mean by that is that the car’s nationalistic value is used extensively in wide use of the Uk’s flag in the car’s design but also on the “Mini” website you can find videos and descriptions targeting the young generation in various ways. I believe this is a great way to approach all kinds of people and maximize profits which I would love to explore in my ravioli maker production. I have developed two user groups that contrast highly showcasing two different perspectives of the brand’s audience. 9 Person group 1 retro style, loves brunch, loves diversity and ecology, hypocritical, wants his fashion to represent him, monochrome colors, cute details, vegan, middle class, not a businessman, artist, edgy, wants to stand out but also shy, loves dancing, social media is very important for this person, wants as ecological engine as possible. 10 Person group 2 Middle-aged man or woman misses the good old days, British probably, posh, old style lover, wants his fashion and car choice to represent his views, patriotic, politicly incorrect, against hipsters, loves pubs, takes his son to footie every Sunday, quite messy, loves beer and footie, doesn’t know how to use Instagram. 11 Product vision Human Attachment I believe any good product should evoke feelings in a person and stimulate emotions. A person should feel a connection to the product he owns and the product should represent this person’s view on life to other people. I want to specify the emotions my product should evoke with its appearance and style. These feelings can be represented in the product’s form, touch feel, color, and resemblance. Feelings Emotions • • • • • • • • • • • • • Trust Reliability Adaptivity Accessibility Proudness Versatility Fulfillment Peace Happiness Calmness Softness Cuteness Friendliness 12 Use location The kitchen The product mainly will be used in the kitchen where it will be exposed to all kinds of hazards. It must be easy to clean and resistant to water. Must be easily used by new users and reliable and transportable to minimize shipping costs. Requirements due to environment • • • • Water and dust resistant Noncorrosive materials Medium-high drop resistance Medium scratch-resistant material • Easily movable and storable • Cleanable • Must not slip on wet surfaces Environment The kitchen environment is mostly controlled and predictable although it has its hazards like water and other liquids, and small particles like flowers and spices that can get into cracks. The product will be most likely stationed on the table and it should be resistant to being dropped from a medium height and also scratching from knives, washable. 13 Boring Interesting Old Modern Industrial Personal Dull Expressive Analogs The market Market research revealed that there are many products to choose from but there are also many aspects to improve on and new interesting designs to be made. 14 Stakeholders Shipping company User (primary user) Stakeholders Mini (Brand) Waste disposal company Repair shop Interests Size Package dimensions Weight Non-fragile Ease of access Durability Speed Functionality Safety Ease of cleaning Good quality ravioli production Good price No dirt accumulation (No cracks) Stability Reusability Resemblance to existing products Clear brand visibility Good quality product Marketability Recyclability Ease of disassembly Replaceable parts Ease of repair 15 Functional requirements Function Basic Assembly Operation (producing ravioli) Raviolis produced per cycle Disassembly Cleaning Ravioli shape Required force of operation (input) Hazards Weight Excess parts Size Sound Performance Excitement 20 minutes 10 minutes No need 2 minutes 1 minute 15 seconds 1 5 10 Need operator 15 minutes 5 minutes Needs some disassembly No need for disassembly Self cleaning One shape 3 shapes 10 shapes Average human can operate Child can operate Operates using electricity Has some sharp features that are safe for operation Has no possibility of creating hazard for the user 2 kilograms 1 kilogram < 1 kilogram Few Few but controlled (attach to the product) No excess parts 900 mm3 500 mm3 300 mm3 Some sound Minimal sound Quite Material and fabrication requirements Parts Basic Body made of Gears and driver mechanism Ravioli cutter Non-slip coating Details Performance Excitement Plastic Plastic with painted steel components Plastic with stainless steel components Plastic gears Metal gears Stainless steal gears Plastic Aluminum Stainless steel Rubber Nonslip rubber Rubber, plastic Plastic, rubber, anodized aluminum Plastic, stainless steel Must not oxidate or rust Must not be fragile 16 3 Idea generation Idea generation At this point, I was using my sketches purely to mediate concepts, look for mechanisms that could be used, and brainstorm shapes. 18 Idea generation Using many types of idea generation I was able to maximize my divergent part of the design process. 19 Form generation By selecting three main concepts for products I began generating possible shapes to use in my final prototypes. 20 Mechanism idiation The first mechanism was based on the pressure plastic cutter that I saw in the model-making workshop. 21 Mechanism idiation The second was inspired by the classical way to make ravioli with a roller and a plate. 22 Mechanism idiation And the third from paper production machines. 23 4 Concepts Concept 1 The slick modern design emphasizes the minimalistic soft forms following the “mini” design concepts. Handle transfers torque to a beltdriven system that turns the flywheel creating pressure and squeezing out chunks of ravioli. Inspired by the plastic cut press from the workshop this concept utilizes the compact vertical properties of its press design producing portions of ravioli from circular patches of doe. 25 Concept 2 Inspired by the traditional way to produce ravioli this flat design fits in every cupboard and follows a simplistic approach minimizing the parts. By pulling the handle force is transmitted and turns into pressure and rolling motion minimizing the friction. A simplistic design that adapts organic glass lets the user peek inside and see the plates of ravioli being produced. 26 Concept 3 The final concept utilizes a well-known ravioli production method used in industry to create portions of ravioli with maximum speed and efficiency with meat included immediately. Turning the flywheel activates a four roller mechanism that cuts and distributes meat. For truly follows the function in this design controlling the input and the output strictly by form. 27 Functional requirements Function Basic (1pt) Assembly Operation (producing ravioli) Raviolis produced per cycle Disassembly Cleaning Ravioli shape Required force of operation (input) Hazards Weight Excess parts Size Sound Performance (2pt) Grading Excitement (3pt) Concept 1 Concept 2 Concept 3 20 minutes 10 minutes No need 3 2 2 2 minutes 1 minute 15 seconds 2 2 2 1 5 10 3 2 3 Need operator 15 minutes 5 minutes 3 1 1 Needs some disassembly No need for disassembly Self cleaning 1 1 1 One shape 3 shapes 10 shapes 3 1 1 Average human can operate Child can operate Operates using electricity 2 1 1 Has some sharp features that are safe for operation Has no possibility of creating hazard for the user 1 2 2 2 kilograms 1 kilogram < 1 kilogram 1 1 1 Few Few but controlled (attach to the product) No excess parts 2 3 3 900 mm3 500 mm3 300 mm3 2 2 1 Some sound Minimal sound Quite 3 2 2 Material and fabrication requirements Material and fabrication requirements Parts Basic Body made of Gears and driver mechanism Ravioli cutter Non-slip coating Details Performance Excitement Plastic Plastic with painted steel components Plastic with stainless steel components 3 3 1 Plastic gears Metal gears Stainless steal gears 3 3 3 Plastic Aluminum Stainless steel 2 3 2 Rubber Nonslip rubber 2 2 1 Rubber, plastic Plastic, rubber, anodized aluminum 2 2 1 38 34 28 28 Plastic, stainless steel 5 Concept development “Minirav” Proof of concept After selecting a concept and mechanism, I utilized LEGO to construct a simple mechanism to demonstrate that it would be viable for my chosen prototype. And it worked! I then tested the mechanism to ensure that it could withstand the stress of the prototype's intended use. I also took into account the durability of the chosen material, making sure that they could withstand the wear and tear of the prototype. After making the necessary adjustments, I was confident that the mechanism would be able to perform the task of high compression needed for my prototype. Design I constructed a model of the product I envisioned in the concept generation phase. This revealed several issues with the current design: it was not stable, the flat handle did not match the rounded design, and it was too big. Taking this into account, I continued by attempting to solve these problems. 30 “Minirav” Redesign Finally, the improved product emerged. I solved the big problems mentioned before and improved the design following Dieter Rams' rules of good design by minimizing parts for easy disassembly and cleaning, remaking the mechanism to better perform the function, and following the design of my selected brand, MINI. Following requirements The ravioli maker has been redesigned with a focus on reducing part count and object size, as well as improving stability and overall look. The chosen product has been improved based on the requirements set, resulting in a higher score. Some of the changes that have been made include reducing the number of parts from 15 to only 9, as well as decreasing the size of the object. In addition, the stability of the product has been improved, making it less likely to tip over. Finally, the overall look of the ravioli maker has been enhanced, making it more aesthetically pleasing. 31 “Minirav” Brand identity final design is truly in line with the brand's identity. The forms, colors, and aesthetic are eye-catching and the overall look strikes a chord with Mini fans. The metallic paint finish with chrome lining and black polymer draws inspiration from the Mini's body. 32 Using “Minirav” How it works The Minirav works by pressing down on the ravioli sheet which indents the dough, meat is placed and then another layer of ravioli dough, then everything is pressed more firmly and fresh raviolis are produced and ready to be cooked. They all accumulate in a compartment placed below in which a pot or bowl can be placed. The interchangeable cutting element allows for all different forms of ravioli. Ease of use The improved design of the Minirav allows it to be operated by all age groups, from young children to elderly people. This is because the Minirav requires very little force due to the long lever, and it consists of less than 10 parts, making it easy to disassemble and clean as well 33 “Minirav” Construction Minirav is designed for production and user shipping, with a simple, ergonomic design that is easy to repair and minimises manufacturing costs. The lever mechanism produces energy multiplication as well as transferring linear motion into rotational motion. 34 Details The body forms of the Minirav are made from plastic and follow the Mini brand, being soft and round. The chrome lines made from aluminum accentuate the forms and resemblance to a car. Furthermore, the color palet is taken straight from the official colors of the Mini Cooper. Details The product is simplistic and soft, staying true to the new Mini identity. The products form follows function, and the overall aesthetic resembles an automobile design. Details Parts the product is made of are easily separable which enables easy recycling. The materials are kept cheap: the body is made of painted plastic and aluminum lining; the working parts used to make ravioli are kept from stainless steel; as well as the lever mechanism. “Minirav” series Ravioli is one of the most popular italian dishes, enjoyed by people all over the world. but what if you could take your love of ravioli to the next level? with the miniraw series of products, you can. miniraw is available in a color pallet taken from the Mini Brand and users have a wide range of interesting options. The collection features slick and modern design that every ravioli lover will adore. Mini brand celebrates diversity and love of life and they represent all people from young to old, all races, and all genders. They believe that everyone is unique and special in their own way, and that everyone has something to offer the world. They strive to create a positive, inclusive environment where everyone can feel comfortable 39 6 Conclusion Conclusion Final remarks The final design of the product satisfies all requirements and suits the needs of the stakeholders. In addition, the product has fulfilled many "excitement" requirements. The product followed the brand style with its automotive design elements like chrome details and color palette. The product is easy to use and targets a wide range of consumers Mechanism Cutting element Dust and liquid protection is a must for any product that is going to be used in an kitchen setting. Sealed bearings are a great way to protect a product from these elements, and can also make it more resistant to wear and tear. If you are looking for a product that is both dust and liquid protected. The most important part of this product is the cutting disc and indenter. The cutting disc is responsible for the actual cutting of the material, while the indenter is responsible for the indentation of the material. Both of these elements need to be designed and tested to perfection in order to ensure the quality of the product. Body The body of the product is satisfactory, although it could use some improvements if production is taken into account. 41 7 Sources Sources https://www.mini.com/en_MS/home.html https://www.mini.com/en_MS/home/people.html https://www.mini.com/en_MS/home/heritage.html https://en.wikipedia.org/wiki/Mini https://www.autoexpress.co.uk/mini/89417/eight-designinnovations-that-made-the-mini https://www.carbodydesign.com/2012/03/mini-design-dna/ https://www.bmwgroup.com/en/brands-and-services/mini.html 43