Cytogene Marketing Proposal
The primary goal for the marketing team is to grow the online and offline reputation of the brand in the market.
We are focussed on establishing a clear image and story for the brand .
The assessment of the present marketing scenario can be seen with the SWOT analysis below
Strength
Weakness
Best Quality Products
Brand identity Not Clear
Good Feedback from the current users
Weak Market placements
No social media presence
Great packaging (Because Anvesha duh!)
Opportunities
Risks
To establish a new identity for the CBD products
in the market
To establish a strong brand story
To establish a Luxury CBD products vertical
Borderline industry- Always a risk of legal
shortcomings
Risks in paid advertising
Goals
1. Establishing a clear brand identity.
(A home grown premium CBD oil brand)
2.To Increase Brand Awareness
3. To grow the online sales channel organically
4. To increase brand awareness in the offline channels .
5. Driving traffic to the website and Social media platforms
Campaign
1. Brand Awareness & Curiosity
Online campaign
7 Posts in total for 1 month / per product.
Sub categories
(3 Reels and 4 posts .)


2 Educative posts
 2 Promotional posts – product specific
3 Trending content correlating with the company
Stage-1
(Online Campaign)
17th Jan- 25th 2023
Approval and Corrections – 26th Jan – 29th Jan 2023.
30 posts – Instagram/ Facebook
18 posts for LinkedIn (Similar content – Modified according to LinkedIn)
Twitter- 8 tweets a month.
(Offline Campaign)
17th Jan -23rd Jan
Cities covered- Chandigarh, Panchkula, Mohali
Step 1.
Getting a database for the above mentioned target locations and contacting the concerned
representative.
(Gyms, Health centres, Healing centres Nutritionists, Yoga Houses, Cancer clinics, Mental Health
organisations, Psychologists, Orthopaedic clinics, Ayurveda centres, Cafés)
Target places 75-80
24th to 15th February
Tasks to be completed –
1.Brand placement. (Posters, Offline kiosks, )
2.Prospective online and offline collaborations.
3. Information sessions (To be executed according to the data from above two activities )
Creatives to be delivered – According to the target location and audience.
8-12 Creatives (For posters and other print media platforms )
Stage 2
15th – 27th February 2023
News Paper and Print Media Collaboration campaign
Creating a database for all organisations and platforms working with CBD Companies
NGO’s, Cancer organisations,
Contacting them strategically to place the brand on all possible online channels
Holding online information sessions in collaboration with NGO’s (national)
Offline information sessions with NGO’s (local)
Stage 3
5th- 30th March 2023
Brand Placements in the CBD hotspot locations
Targeted cities in North India – Kasol, Rishikesh, Manali.
Database creation for the probable collaborations (paid/unpaid) with the local cafes/health
centres/shops