The current issue and full text archive of this journal is available on Emerald Insight at: www.emeraldinsight.com/1741-038X.htm JMTM 30,1 Effects of green supply chain management practices on sustainability performance 98 Sibel Yildiz Çankaya Department of Business Administration, Abant Izzet Baysal University, Bolu, Turkey, and Received 30 March 2018 Revised 28 June 2018 10 September 2018 Accepted 15 September 2018 Bulent Sezen Department of Business Administration, Gebze Technical University, Gebze, Turkey Abstract Purpose – The purpose of this paper is to explore the impact of eight dimensions of green supply chain management (GSCM) on economic, environmental and social performance, which are the three dimensions of corporate sustainability. The eight dimensions covered in this study are: green purchasing, green manufacturing, green distribution, green packaging, green marketing, environmental education, internal environmental management and investment recovery. Design/methodology/approach – The relationships between dimensions of GSCM and sustainability performance are tested by using a plant-level survey. A proposed research model and hypotheses are tested by using cross-sectional face-to-face and e-mail survey data collected from manufacturing firms in Turkey. Structural equation modeling is used to test the proposed hypotheses. Findings – Except for green purchasing, all GSCM dimensions are found to be related with at least one of the performance dimensions. Practical implications – The results are important in highlighting the importance of GSCM in improving sustainability performance. Originality/value – This paper enhances the understanding of the relationship between different dimensions of GSCM and the three sustainability performance factors. While there are very few studies examining the relationship between GSCM and corporate sustainability, this study is important in terms of exploring the effects of dimensions of GSCM applications on economic, environmental and social performance one by one, by examining these applications in the form of eight dimensions. Keywords Green manufacturing, Sustainable production, Supply chain management Paper type Research paper Journal of Manufacturing Technology Management Vol. 30 No. 1, 2019 pp. 98-121 © Emerald Publishing Limited 1741-038X DOI 10.1108/JMTM-03-2018-0099 1. Introduction Environmental problems such as rapid depletion of resources, environmental pollution, global warming and decrease in biological diversity cause deterioration in the ecological balance. The fact that these ecological problems are increasing continuously leads governments, communities, companies and individuals to take precautions in environmental matters (Walker et al., 2008). Companies that are seen as the source of environmental problems have had to review their production processes and supply chains as a result of pressure from the community and governments. Along with the acceptance of company responsibility resulting from activities throughout supply chain, green supply chain management (GSCM) has started to become prominent (Adriana, 2009). The concept of green supply chain is a multidisciplinary issue that emerges essentially from building environment-friendly management practices in the context of supply chains (Eltayeb et al., 2011). Srivastava (2007) reported that GSCM was created with the idea of inclusion of environmental thinking in supply chain management. It includes stages from product design, material sourcing and selection, manufacturing processes, product delivery and end-of-life management of the product. As it may be understood from the definition, it may be stated that GSCM has a very wide application area. However, in most studies conducted in early years, GSCM was studied under a single functional dimension, such as green purchasing or reverse logistics (Sarkis, 1999). The further studies conducted in subsequent years started to investigate the different phases of supply chains with an environmentalist perspective (e.g. Zhu and Sarkis, 2004; Rao and Holt, 2005; Shang et al., 2010; Kung et al., 2012; Zhu et al., 2013; Luthra et al., 2016; Younis et al., 2016; Vanalle et al., 2017; Schmidt et al., 2017). Despite the increase in the number of studies that have studied GSCM in different dimensions in recent years, the fact that this concept has a very wide area of application makes it difficult to establish a comprehensive framework for the dimensions that make up GSCM. Some authors studying this field also mentioned the lack of a holistic framework for GSCM dimensions (Murphy and Poist, 2003; Laosirihongthong et al., 2013; Sharma et al., 2015). Sustainable development began to draw attention with the publication of the Brundtland report in 1987. In this report, sustainability was described as meeting today’s needs without sacrificing the ability of future generations to meet their own needs (World Commission on Environment and Development, 1987). The literature speaks of three dimensions of sustainability. These are environmental, economic and social performances. For sustainability, it is necessary for every business to achieve a balance in economic, social and environmental processes and be successful in its attempts concerning all these three dimensions. However, due to the complexity of these dimensions and their relationship to each other, it is not easy to achieve this balance and reach success. Diabat and Govindan (2011) pointed out that GSCM may be a good way to balance environmental, economic and social advantages. Many authors have addressed the importance of a green supply chain in achieving sustainable development (Green et al., 2012; Rao and Holt, 2005; Sarkis et al., 2011). For example, the natural resource-based view (NRBV) sees environmental practices as a source of substantial gains to enterprises (Hart, 1995). These environmental practices can positively impact corporate sustainability performance by reducing energy consumption and material usage, improving stakeholder engagement, reducing costs and increasing product quality. However, in the literature, the number of studies examining the effects of GSCM practices on the three dimensions of sustainability (economic, environmental and social) is limited. There are studies that examined the effects of GSCM on economic performance (Schmidt et al., 2017; Younis et al., 2016; Zhu et al., 2005, 2007b, 2013; Zhu and Sarkis, 2004; Eltayeb et al., 2011), environmental performance (Younis et al., 2016; Li et al., 2016; Laari et al., 2016; Choi and Hwang, 2015; Zhu et al., 2005, 2007b, 2013; Zhu and Sarkis, 2004; Eltayeb et al., 2011; Chien and Shih, 2007) and social performance (Younis et al., 2016). In these studies, the impact of GSCM on economic performance and environmental performance was examined, but social performance, the third dimension of sustainability, was not mentioned much. There is also a gap in developing countries, as studies on the relationship between GSCM and performance are mostly carried out in developed countries (Geng et al., 2017). In the light of the aforementioned shortcomings, in this paper, we identified eight GSCM dimensions (green purchasing, green manufacturing, green distribution, green packaging, green marketing, environmental education, internal environmental management and investment recovery) and aimed to investigate the effects of these dimensions on economic, environmental and social performance. In order to achieve this goal, a survey was conducted on 281 manufacturing firms operating in Turkey. The remainder of this paper is organized as follows. First, the research model and related hypotheses are proposed based on the literature review. The next section describes the research methodology, including the construction of the instrument and measures, survey procedure, sample, and reliability and validity tests. Then, the results of the structural model are presented. The implications of the results for researchers and practitioners are discussed and the validity of the findings is reevaluated in the last section. The paper concludes with further research implications. Green supply chain management 99 JMTM 30,1 100 Table I. Some green supply chain dimensions discussed in the literature 2. Literature review and hypotheses 2.1 Green supply chain practices Srivastava (2007) reported that GSCM includes green design, green purchasing, green production, green distribution, logistics, marketing and reverse logistics. According to Walker et al. (2008), the green supply chain concept covers all phases of a product’s life cycle, from the extraction of raw materials through the design, production and distribution phases, to the use of the product by consumers and its disposal at the end of the product’s life cycle. Clearly, GSCM practices are extremely extensive. In similarity to the concept of SCM, the boundary of GSCM depends on the goal of the researcher (Srivastava, 2007). When empirical studies on GSCM are examined, it is seen that there are more than ten GSCM dimensions discussed by different authors (Table I). In the light of these studies and based on expert opinions, eight dimensions were determined to be included in our survey. These practices are briefly described in the following sections. 2.1.1 Green purchasing. The first dimension of GSCM that we included in our study is purchasing. The purchasing function is the first step in the value chain. Its success will depend on the integration of environmental efforts, purchasing activities and environmental objectives of the firm (Carter et al., 2000). For this reason, the green purchasing function is also an important component of GSCM. Green purchasing may be defined as integrating environmental problems and concerns into the procurement process (Rao and Holt, 2005). Choosing the right supplier has a significant effect in realizing a company’s environmental goals. However, selecting the suitable supplier is not enough by itself to improve environmental performance. Once a Internal environmental management Vanalle et al. (2017), Schmidt et al. (2017), Kirchoff et al. (2016), Zhu et al. (IEM)/Green management (2005, 2007a, b, 2013), Zhu and Sarkis (2004, 2006), Vijayvargy et al. (2017), Lee et al. (2012), Green et al. (2012), Luthra et al. (2016) Eco-design (ECO)/Green design/ Vanalle et al. (2017), Schmidt et al. (2017), Luthra et al. (2016), Younis Green R&D et al. (2016), Kirchoff et al. (2016), Choi and Hwang (2015), Zhu et al. (2005, 2007a, b, 2013), Kung et al. (2012), Eltayeb et al. (2011), Zhu and Sarkis (2004, 2006), Vijayvargy et al. (2017), Shang et al. (2010), Lee et al. (2012), Green et al. (2012) Green purchasing/Green sourcing Vanalle et al. (2017), Schmidt et al. (2017), Zhu et al. (2007a, b, 2013, 2017), Luthra et al. (2016), Younis et al. (2016), Kirchoff et al. (2016), Teixeira et al. (2016), Hsu et al. (2016), Kung et al. (2012), Eltayeb et al. (2011), Zhu and Sarkis (2006), Carter et al. (2000), Vijayvargy et al. (2017), Shang et al. (2010), Lee et al. (2012), Green et al. (2012) Customer cooperation with Vanalle et al. (2017), Kirchoff et al. (2016), Teixeira et al. (2016), environmental concerns Zhu et al. (2007a, b, 2013), Zhu and Sarkis (2006), Vijayvargy et al. (2017), Lee et al. (2012), Green et al. (2012) Environmental cooperation Younis et al. (2016) Investment recovery/Collection and Vanalle et al. (2017), Kirchoff et al. (2016), Choi and Hwang (2015), Zhu et al. (2005, 2007a, b, 2013), Kung et al. (2012), Zhu and Sarkis post-use processing/Green stock/ (2004, 2006), Vijayvargy et al. (2017), Shang et al. (2010), Green et al. Reverse logistics (2012), Younis et al. (2016), Eltayeb et al. (2011) Green logistics Schmidt et al. (2017), Luthra et al. (2016) Green manufacturing/green Schmidt et al. (2017), Luthra et al. (2016), Hsu et al. (2016), Kung et al. production (2012), Shang et al. (2010) Green innovation Zhu et al. (2017) Green marketing Luthra et al. (2016), Kung et al. (2012), Shang et al. (2010) Green packaging Hsu et al. (2016) Public relations and green education Kung et al. (2012) External GSCM Zhu and Sarkis (2004), Zhu et al. (2005) Environmental participation Shang et al. (2010) suitable supplier has been selected, the supply process must be managed by adopting a strategic and collaborative understanding with the suppliers. In addition to the selection and management of the supplier, it is also important to assess whether the supplier meets the environmental criteria of the firm (Paulraj, 2011). 2.1.2 Green manufacturing. Green manufacturing is one of the most important steps in GSCM activities. Green production is the adoption and planning of activities that will require less energy and resource use in the production system and cause the least possible environmental pollution (Gao et al., 2009). Green manufacturing aims to continuously improve industrial processes and products in order to prevent or reduce air, soil and water pollution. In short, green manufacturing aims to produce environmentally friendly products with minimal resources (materials, energy and water) and minimal waste (Routroy, 2009). 2.1.3 Green packaging. Green packaging is an important element not only because it is closely related to the other components of the value chain but also because it has a direct effect on the environment (Sarkis, 2003). Green packaging practices include simple packaging, biodegradability, eliminating excessive packaging, use of paper wrappings, reduced quantity of polystyrene, easy disassembly and use of simplified packaging materials (Kung et al., 2012). 2.1.4 Green distribution. Green distribution is an important activity that affects the performance of a green supply chain. Green distribution includes all activities to reduce/eliminate environmental damages and wastes during shipment (Gao et al., 2009). The fuel consumed by the vehicle transporting the product, frequency of transportation operations, distance to the customers and packaging characteristics (weight, shape and material) affect the performance of green distribution (Sarkis, 2003). 2.1.5 Green marketing. Green marketing involves fulfillment of human needs with minimal negative impact on the natural environment (Singh and Pandey, 2012). Pride and Ferrell (1993) referred to green marketing as efforts to design, promote, price and distribute products that will not harm the environment. In this study, green marketing is considered as more of a promotion. 2.1.6 Investment recovery. Investment recovery, which is just another dimension, comes forward as one of the most frequently investigated dimensions in GSCM studies. Investment recovery is a traditional business practice where excess inventories/materials or the scrap/used materials are resold (Zhu and Sarkis, 2004). The objective of investment recovery is to recover the highest value from obsolete, end-of-life products and surplus items (Ayres et al., 1997). In short, investment recovery is about trying to include these items in the reverse logistics process. Thus, these items can be recovered or disposed of correctly. 2.1.7 Internal environmental management. Internal environmental management is a company’s creation of its own environmental protection policies and environmental targets to ensure protection of the environment (Chan et al., 2012). Activities such as upper-level and mid-level managers’ support of environmental practices, inter-departmental cooperation for environmental improvements, and setting up an environmental management system are issues that are within the scope of internal environmental management (Zhu et al., 2005). 2.1.8 Environmental education. Environmental education is seen as one of the important tools ensuring the development of human resources and paving the way for a more sustainable society (Agenda 21, 1992, chapter 36). Recent empirical studies emphasized the importance of education for green management in the firms to be successful (i.e. Sarkis et al., 2010; Sammalisto and Brorson, 2008). It is stated that environmental education serves two important purposes. The first is to teach the personnel the environmental policies of the corporation, and the second is to change the individual behaviors of the personnel in order to establish a more permanent and responsible relationship with the environment (Sammalisto and Brorson, 2008). Green supply chain management 101 JMTM 30,1 102 2.2 GSCM and corporate sustainability: an NRBV perspective and stakeholder theory The resource-based view (RBV ) is widely utilized to explain the impact of GSCM on firm performance. RBV indicates that rare, indispensable, valuable and non-substitutable internal resources and capabilities will lead to sustainable competitive advantage (Barney, 1991). Resources include both tangible assets and intangible assets such as leadership, market agility, positive social reputation and human resources (Mahoney and Pandian, 1992). Tangible resources provide a temporary competitive advantage to the firm as they can easily be imitated by competitors. Intangible resources are more difficult to imitate because they are gained by experience (Hart, 1995). Hart (1995) noted that the constraints created by the natural environment such as depletion of resources and degradation of the ecosystem, threaten firms’ existing resources and capabilities. The author then tried to expand the scope of the resource-based approach, including the opportunities and limitations inherent in the natural environment. Hart’s typology, which is called NRBV, states that firms can gain competitive advantage by implementing strategies such as pollution prevention, product stewardship and sustainable development. According to NRBV, environmental applications, such as GSCM, can be considered as a strategic resource that enhances firm performance (Choi and Hwang, 2015). This is because GSCM practices are a difficult source of imitation by competitors as they are based on knowledge and experience. For example, the positive reputation that can be achieved with GSCM is not a resource that can easily be imitated by competitors. Green practice-oriented enterprises will also be able to differentiate themselves from their competitors at the same time with increased sales gains due to enhanced market legitimacy and greater social approval (Molina-Azorin et al., 2009). As a result, green practices can positively impact corporate sustainability performance through cost advantages, increased competitiveness through increased capabilities, increased production and environmental performance, creation of new capabilities, waste reduction, product and process quality improvements (Wijethilake, 2017). Another theory that may be utilized to explain the effects of GSCM is the stakeholder theory. Since the industrial revolution and up to a certain period, businesses had heavily focused only on profit-related activities. However, increased competition, damaged environment and increased importance paid to quality of life led social responsibility to gain importance. As social responsibility gained importance, the concept of the stakeholder has directly come to the forefront. The concept of the stakeholder is defined as any group or person who affects a business’ achievement of its goals or is affected by these goals (Freeman, 1994). Freeman (1994) divided groups of stakeholders into two. These are internal stakeholders (employees, managers, owners) and external stakeholders (suppliers, customers, society, government, competitors, etc.). According to Freeman, the stronger the relations with these societal parties are, the easier will it be to reach mutual goals. In general, the stakeholder theory argues that businesses should meet and manage the expectations and needs of their stakeholders in the best way. Stakeholder groups, who have increasingly higher levels of awareness regarding the environment, wish to see the business’ attitude toward both social and environmental issues, in addition to its economic success. For example, what the business does against environmental pollution is important for stakeholders. Hence, businesses try to implement more proactive environmental strategies such as GSCM in order to develop better relations with their stakeholders and meet their expectations in the best way (Rivera-Camino, 2007). Considering the increased attention of stakeholders on how a firm is managed, GSCM is a significant tool that may answer the needs of stakeholders (Longoni and Cagliano, 2018). Activities of the business toward protecting the environment may allow it to develop better relations with customers, partners, employees and the society. Consequently, thanks to successful stakeholder management, the business may obtain competitive advantage in various aspects (e.g. efficiency, good reputation, long-term relations with the customers and the suppliers) (Endrikat et al., 2014). 2.2.1 GSCM and environmental performance. This dimension concerns the environmental impact of organizational activities. In order to better understand basic environmental problems and produce effective solutions, it is necessary for the firm to identify the sources of environmental problems in its scope (such as production, transportation, procurement and the product). While producing goods and services to meet needs, businesses consume limited resources and cause environmental pollution by interfering with hazardous wastes, air, water and soil that they release into the environment (Azapagic, 2003). Environmental performance measures the ability of a firm to reduce pollution, reduce waste, prevent use of hazardous substances and reduce environmental accidents. GSCM practices cover every effort to reduce the adverse effects of a company’s products or services on the environment. These efforts positively impact the improvement of environmental performance by reducing the consumption of solid/liquid wastes and hazardous substances, reducing the incidence of environmental accidents and improving community health (Eltayeb et al., 2011). In Lee’s (2009) case study of green practices of small- and medium-sized enterprises, these green practices have reduced material and water consumption and waste production to the lowest level. Similarly, Azevedo et al. (2011) stated that green practices contribute to the improvement of environmental performance by reducing waste caused by businesses. In short, research suggests that green activities have a positive impact on environmental performance through practices such as reducing waste production and use of energy and materials (e.g. Zhu and Sarkis, 2004; Zhu and Sarkis, 2007; Rao, 2002; Tukker et al., 2001; Shrivastava, 1995; Kung et al., 2012; Famiyeh et al., 2018). On the basis of the aforementioned studies, this paper proposes the following hypotheses: H1a. Green purchasing has a positive relationship with environmental performance. H1b. Green manufacturing has a positive relationship with environmental performance. H1c. Green marketing has a positive relationship with environmental performance. H1d. Green distribution has a positive relationship with environmental performance. H1e. Green packaging has a positive relationship with environmental performance. H1f. Internal environmental management has a positive relationship with environmental performance. H1g. Environmental education has a positive relationship with environmental performance. H1h. Investment recovery has a positive relationship with environmental performance. 2.2.2 GSCM and economic performance. Economic performance is related to the manufacturing plant’s ability to reduce costs associated with purchased materials, energy consumption, waste treatment, waste discharge and fines for environmental accidents (Zhu et al., 2008). This study also included elements such as profitability and sales. One of the most controversial issues related to GSCM is whether green operation has a cost to business (Hart and Ahuja, 1996). There are different opinions on this subject. The first opinion states that GSCM will bring some costs. For instance, Bowen et al. (2001) stated that environment-related practices do not affect short-term profitability and sales performance, while Min and Galle (2001) pointed out that green purchasing increases the costs of a business, which in turn affects the financial performance of the business negatively. Green supply chain management 103 JMTM 30,1 104 The second view argues that GSCM will affect the business’ economic performance in a positive way. For example, NRBV refers to the idea that environmental practices will provide significant benefits to businesses. In general, it is mentioned in the literature that GSCM can improve economic performance in two ways (Hart, 1995). First, businesses can gain directly from economic benefits by reducing waste and energy costs. Second, businesses can gain economic benefits from more indirect ways by increasing their loyalty and corporate reputation through green practices (Schmidt et al., 2017). Some studies in this area also underlined the findings that GSCM practices positively affect economic performance (Carter et al., 2000; Rao and Holt, 2005; Zhu and Sarkis, 2004; Tang et al., 2012). Therefore, we hypothesize that: H2a. Green purchasing has a positive relationship with economic performance. H2b. Green manufacturing has a positive relationship with economic performance. H2c. Green marketing has a positive relationship with economic performance. H2d. Green distribution has a positive relationship with economic performance. H2e. Green packaging has a positive relationship with economic performance. H2f. Internal environmental management has a positive relationship with economic performance. H2g. Environmental education has a positive relationship with economic performance. H2h. Investment recovery has a positive relationship with economic performance. 2.2.3 GSCM and social performance. The global movements and changes that have taken place in recent years have led enterprises around the world to work on social responsibility and the community has been required to approve the activities businesses carry out. Therefore, the importance of social sustainability in maintaining corporate sustainability has emerged, and it is inevitable that businesses are sensitive to stakeholder relations. The social performance dimension was examined in terms of practices such as social projects, well-being of all stakeholders and educational opportunities for all personnel. Studies that are mentioned above examined the effects of GSCM on economic and environmental performance. However, social performance was generally neglected among the topics related to GSCM (Eltayeb et al., 2011; Rajeev et al., 2017). However, raising awareness on corporate social responsibility requires equal consideration of social issues in managing a supply chain. Green supply chain practices will allow firms to have more positive images in the eyes of stakeholders, society, customers, personnel and the government by decreasing damages on the environment. This positive image is highly important for both customer and personnel satisfaction and loyalty (Hoffman, 2001). Testa and Iraldo (2010) and Xie and Breen (2012) asserted that GSCM could result in improved brand image, better relations with stakeholders and improved personnel motivation. In summary, successful environmental practices may strengthen firms’ relationships with all stakeholders. Therefore, we hypothesize that: H3a. Green purchasing has a positive relationship with social performance. H3b. Green manufacturing has a positive relationship with social performance. H3c. Green marketing has a positive relationship with social performance. H3d. Green distribution has a positive relationship with social performance. H3e. Green packaging has a positive relationship with social performance. H3f. Internal environmental management has a positive relationship with social performance. H3g. Environmental education has a positive relationship with social performance. H3h. Investment recovery has a positive relationship with social performance. All the hypothesized relationships in our theoretical model are shown together in Figure 1. 3. Research methodology 3.1 Data collection and the sample The relationships between GSCM practices and corporate sustainability performance were tested using a plant-level survey. The data for this study were obtained from a survey directed at manufacturers in Turkey. By considering that resource consumption, waste generation and environmental management practices are mostly related to production (Zhu et al., 2013; Esfahbodi et al., 2017), our survey focused mainly on chemical, electronics and automotive manufacturers. The target group of the study was the companies operating in the automotive, electronics and chemical sectors in Turkey which had 50 or more employees. Two sources have been used to identify these companies: the Turkish Ministry of Industry and Trade and the Turkish Union of Chambers and Commodity Exchanges. A total of 1,039 companies were listed from these two sources. Survey data were gathered using two methods: face-to-face surveys and e-mail surveys. The e-mail survey was used first in this study. At the first stage, e-mails were sent to 1,039 companies, and within the next week they were informed by telephone. Two weeks later, reminder e-mails were sent to the responders. This process was repeated four weeks later, and reminder e-mails were sent to the responders. In total, 122 surveys were collected by e-mail. Later, face-to-face interviews were used to increase the return rate. The face-to-face data collection process lasted approximately four months. In total, 159 surveys were collected as a result of the face-to-face interviews, and a total of 281 surveys were returned, representing a response rate of 27 percent. In general, response rates greater than 20 percent are recommended in supply chain management research (e.g. Prahinski and Benton, 2004; Pagell et al., 2004; Darnall et al., 2010; Christmann, 2000). Of each enterprise, a person in charge on a senior level was interviewed. All respondents held plant-level management positions at the manufacturing organizations. Of all people who filled our survey; 59 were plant managers, 47 were assistant managers, 74 were Green supply chain management 105 Green Purchasing Green Manufacturing Environmental Performance Green Marketing Green Distribution Green Packaging Economic Performance Internal Environmental Management Environmental Education Investment Recovery Social Performance Figure 1. Theoretical model JMTM 30,1 106 operations managers, 43 were supply chain managers, 32 were logistics managers and 26 were purchasing managers. Since different sectors have different environmental arrangements, skills and experiences, their levels of environmental practices may also be different (Zhu et al., 2007a). For this reason, we studied different sectors. Our survey respondents were from three industries. The automotive industry returned 103 questionnaires (36.8 percent), the chemical industry returned 94 questionnaires (33.4 percent) and the electronics industry returned 84 questionnaires (29.8 percent). For the non-response bias test, the participants who responded immediately to the questionnaire and those who responded at a later stage were compared using t-test in terms of number of employees and sector (Armstrong and Overton, 1977). For this purpose, 122 questionnaires obtained via e-mail were divided into two groups. The first group consisted of 81 questionnaires, and the second group consisted of 41 questionnaires. There was no statistically significant difference in the comparison between the early and late questionnaires. Additionally, a second test was conducted to determine whether there was a difference between the results obtained from the two different surveys (face-to-face and e-mail). The responses obtained face-to-face and via e-mail were compared across both the numbers of employees and GSCM practices, and there was no statistically significant difference between the data obtained by the two different methods. To examine the potential threat of common method variance bias, the one-factor test that was recommended by Podsakoff and Organ (1986) was performed. The relevant factor analysis revealed that neither a single factor emerged, nor a general factor was identified in the unrotated factor structure. These results ruled out the possibility of any serious common method variance bias (Chan, 2005). 3.2 Construction of the instrument and measure Prior to the development of the survey, four academicians and ten supply chain practitioners were asked to answer which dimensions should be included in GSCM practices. As a result of these interviews, ten dimensions were determined at the first stage. These dimensions were: green purchasing, eco-design, green manufacturing, green packaging, customer cooperation with environmental concerns, green distribution, green marketing, investment recovery, environmental education and internal environmental management. A survey instrument was developed based on the literature to measure the constructs of interest. Since the data would be collected from Turkish companies, the survey questions were translated into Turkish first by means of the parallel-translation method and then later translated into English by another person. Then the two translators reconciled all the differences together. The entire questionnaire was pre-tested before it was sent out to the respondents. First, a total of seven interviews with four industry experts and three academicians were separately conducted. These experts were asked to review the questionnaire for structure, readability, ambiguity and completeness (Dillman, 2000). Some of the statements in the survey questions were clarified during this process. A pilot study was conducted at a later stage. The validity and reliability of the eco-design and customer cooperation with environmental concerns dimensions could not be established in this first pilot study of 32 companies. As a result, these two dimensions were removed from the survey, and the pilot study was repeated with the participation of 54 firms. Cronbach’s α values for all factors were satisfactory, exceeding the threshold value of 0.70 suggested by Nunnally and Bernstein (1994). The final survey was redesigned in accordance with the feedback received from the respondents during the pilot test. The green purchasing scale was mostly adapted from Zhu et al. (2007a). One item of this scale (which is related to supplier selection) was taken from Shang et al. (2010). The green manufacturing, green distribution and green packaging scale items were selected from previous studies including those by Shang et al. (2010), Perotti et al. (2012), Faruk et al. (2002), Gonzalez-Benito and Gonzalez-Benito (2006) and Lieb and Lieb (2010). The internal environmental management scale was adapted from Zhu et al. (2007a) and Shang et al. (2010). The green marketing and environmental education scale items were adapted from Shang et al. (2010). The investment recovery scale was adapted from Chan et al. (2012). Three performance measures were identified as: environmental, economic and social performances. The environmental performance scale was adapted from Zhu et al. (2007a) and Paulraj (2011). The economic performance scale was adapted from Zhu et al. (2007a), Paulraj (2011) and Chan et al. (2012). The social performance scale was adapted from Paulraj (2011) and Zailani et al. (2012). Additionally, three items in this scale were developed based on a literature review (e.g. Azapagic, 2003; GRI, 2002). All items were assessed using a five-point Likert-type scale (1 – strongly disagree, 2 – disagree, 3 – neutral, 4 – agree, 5 – strongly agree). 3.3 Tests for reliability and validity This section reports the results of the tests for reliability and three components of construct validity – unidimensionality, convergent validity and discriminant validity. Using the SPSS and AMOS statistical programs, an exploratory factor analysis (EFA) was carried out, followed by a confirmatory factor analysis (CFA). First, the reliability level of each scale of GSCM and performance constructs was estimated by calculating Cronbach’s α (Table III) (Cronbach, 1951). All the scales showed acceptable reliability levels (Nunnally and Bernstein, 1994). To establish the unidimensionality of the factors, an EFA was conducted for each construct using principal component extraction with a varimax rotation. The examination of eigenvalues and screen test results revealed seven factors of GSCM. The originally separate scales of “green packaging” and “green distribution” later formed a single factor; hence, this factor was renamed as “green packaging and distribution.” For the performance constructs, three factors emerged, as expected: economic, environmental and social performance. As a result of the EFA, the questions with low factor loads or cross-loaded questions were removed from the scale. All items were loaded into their respective factors with loadings greater than 0.50. The AMOS software was employed to test the measurement models and the research model. The fit indices used in this study were the ratio of χ2 to the degrees of freedom, root mean square error of approximation (RMSEA) and the comparative fit index (CFI). Our model fit was as follows: χ2/df of 1.482; CFI ¼ 0.94; RMSEA ¼ 0.041. As it may be seen from the values, the fit indices were at on acceptable level (Schermelleh-Engel et al., 2003). CFA results can also be used as a proof of convergent validity (Carr and Kaynak, 2007). The standardized factor loading values of all items were above the value of 0.50. The standardized factor loadings ranged from 0.55 to 0.96 (Table II). Additionally, convergent validity was tested with composite reliability (CR) and average variance extracted (AVE). The CR for each variable was calculated (Paulraj et al., 2008). All these values were above the threshold value of 0.70 (Hult et al., 2007). Moreover, the AVE value was calculated for each variable. The AVE values were above or near 0.50, which was acceptable (Garver and Mentzer, 1999; Hult et al., 2007). It is also expected that CR is higher than AVE (CRWAVE and AVEW0.5). Therefore, the convergent validity of the measurement indicators was supported. Discriminant validity was estimated through the relationship between correlations among first-order constructs and the square roots of AVE. The square root of the AVE for each construct (reported on the diagonal) in Table III was greater than the correlation of the construct to all the other constructs (Fornell and Larcker, 1981). Green supply chain management 107 JMTM 30,1 108 Items Green purchasing GP1. Providing design specification to suppliers that include environmental requirements for purchased item GP2. Cooperation with suppliers for environmental objectives GP3. Choice of suppliers by environmental criteria GP4. Suppliers’ ISO14000 certification GP5. Environmental audit for suppliers’ internal managementa Green manufacturing Gma1. The manufacturing process will reduce the noise pollution to the minimumb Gman2. Substitution of polluting and hazardous materials/parts Gman3. Filters and controls on emissions and dischargesb Gman4. Production planning and control focused on reducing waste and optimizing materials exploitation Gman5. Process design focused on reducing energy and natural resources consumption in operations Green distribution and packaging GDP1. Reduction of packaging materialsa GDP2. Ecological materials for primary packaging GDP3. Recyclable or reusable packaging/containers in logistics GDP4. Selection of cleaner transportation methods GDP5. Effective shipment consolidation and full vehicle loading GDP6. Routing systems to minimize travel distancesa Internal environmental management IEM1. Cross-functional cooperation for environmental improvements IEM2. Established an environmental protection index of recycling, gaseous reduction and energy conservation IEM3. Environmental management system exists IEM4. Support for environmental practices from senior managers and mid-level managers IEM5. The company’s efforts in relation to environmental matters have exceeded the requirements of the relevant regulationsa Table II. Confirmatory factor analyses results Factor loading from CFA 0.66 0.80 0.70 0.67 n/a n/a 0.70 n/a 0.80 0.65 n/a 0.67 0.55 0.75 0.66 n/a 0.87 0.96 0.93 0.87 n/a Green marketing Gmar1. Supply to customers and institutions of regular voluntary information about environmental management Gmar2. Sponsoring of environmental events/collaboration with ecological organizations Gmar3. Use of natural environmental arguments in marketing Gmar4. Periodic updating of the website on environmental issues Gmar5. Material packages will be labeled for retrieval purposes Gmar6. Considered that Eco Products boost the consumers’ purchasing willingness 0.76 0.73 0.69 0.80 0.66 Environmental education EE1. Holding awareness seminars for suppliers/contractors EE2. Natural environmental seminars for executives EE3. Natural environment training programs for managers and employees EE4. Participation in government-subsidized natural environmental programs 0.74 0.71 0.59 0.80 Investment recovery IR1. Investment recovery (sale) of excess inventories/materials IR2. Establishing a recycling system for used and defective products 0.83 0.73 0.66 (continued ) Items Economic performance ECP1. Decrease in cost of materials purchased ECP2. Decrease in cost of energy consumption ECP3. Decrease in fee for waste discharge ECP4. Improvement in earnings per share ECP5. Improvement in return on investment ECP6. Sales growth ECP7. Profits growth Social performance SOP1. Improvement in customer satisfaction SOP2. Improvement in its image in the eyes of its customers SOP3. Improvement in investments on social projects (education, culture, sports) SOP4. Improvement in relations with community stakeholders, e.g., nongovernmental organizations (NGOs) and community activists SOP5. Improved awareness and protection of the claims and rights of people in community serveda SOP6. Improvement in employee training and education SOP7. Improvement in occupational health and safety of employees SOP8. Improvement in overall stakeholder welfare or betterment Factor loading from CFA 0.68 0.77 0.70 0.80 0.77 0.80 0.76 Green supply chain management 109 0.81 0.74 0.78 0.61 n/a 0.70 0.71 0.74 Environmental performance n/a 1. Improvement of an enterprise’s environmental situationb 2. Reduction in waste (water and/or solid) 0.68 3. Reduction in air emission 0.62 4. Decrease of consumption for hazardous/harmful/toxic materials 0.83 5. Decrease of frequency for environmental accidents 0.58 Notes: aItems GDP1, GDP6, IEM5, GP5 and SOP5 were dropped according to the exploratory factor analysis result; bItems of Gman1, Gman3, and ENP1 were dropped according to the confirmatory factor analysis results 4. Results 4.1 Test results of the structural model Table IV depicts the SEM results of the relationship between GSCM practices and factors of performance measures (Table V ). 5. Discussion and conclusion This study contributes to the development of GSCM theory by investigating the relationships between GSCM practices and corporate sustainability performances. The impact of the seven GSCM dimensions on the three dimensions of sustainability performance (environmental, economic and social) was examined. This will enable managers to identify appropriate GSCM practices to strengthen the performance areas that need improvement. We argued that the NRBV framework will have a positive impact on the sustainability performance of GSCM practices. Most studies conducted in this field support this argument. For example, Schmidt et al. (2017) found a positive relationship between GSCM practices and market performance and financial performance. Chan (2005) found that environmental strategies were positively related to both environmental performance and economic performance. However, in the literature, it was also stated that investments made for green practices will increase the cost burden of the enterprises and affect the economic performance negatively. For example, Green et al. (2012) found that the relationship between the eco-design and investment recovery dimensions in relation to environmental performance was positive, but these dimensions were not related to financial performance. Esfahbodi et al. (2017) found no relationship of sustainable procurement and sustainable distribution with economic performance. Table II. Table III. Bivariate correlations, AVE and composite reliability for the variables in research model 2 3 4 1. Green purchasing (0.71)a 2. Green Manufacturing 0.330** (0.72)a 3. Green marketing 0.489** 0.400** (0.72)a 4. Green distribution and packaging 0.339** 0.531** 0.426** (0.66)a 5. Internal environmental management 0.334** 0.319** 0.318** 0.305** 6. Environmental education 0.208** 0.290** 0.301** 0.253** 7. Investment recovery 0.321** 0.317 ** 0.372** 0.358 ** 8. Environmental performance 0.350** 0.463** 0.434** 0.475** 9. Economic performance 0.274** 0.362** 0.214** 0.355** 10. Social performance 0.324** 0.403** 0.344** 0.457** Notes: aSquare root of AVE. **Correlations is significant at 0.01 level 1 (0.91)a 0.173** 0.308** 0.374** 0.256** 0.363** 5 (0.71)a 0.279** 0. 226** 0.348** 0.193** 6 a 8 9 10 0.76 0.438 0.95 0.80 0.76 0.78 0.90 0.89 0.80 0.76 0.87 Composite reliability 0.503 0.515 0.516 AVE 0.824 0.511 0.61 (0.78) a 0.47 0.312** (0.68) 0.573 0.296** 0.328** (0.76)a 0.364** 0.465** 0.345** (0.73)a 0.532 7 110 Variables 0.948 0.782 0.770 0.796 0.910 0.891 0.766 0.792 0.765 0.873 Cronbach’s α JMTM 30,1 GP GMan GMar GDP IEM EE IR Environmental performance β p Economic performance β p −0.066 0.299 0.247 0.352 0.161 −0.012 0.185 0.122 0.234 −0.156 0.230 0.089 0.220 0.083 0.471 0.000*** 0.006*** 0.000*** 0.016** 0.862 0.006*** 0.129 0.004*** 0.059 0.004*** 0.162 0.003*** 0.197 Social performance β p −0.005 0.251 0.079 0.327 0.149 −0.015 0.226 0.953 0.003*** 0.344 0.000*** 0.028** 0.835 0.012** χ2/df ¼ 1,652; IFI ¼ 0.919; CFI ¼ 0.918; RMSEA ¼ 0.048 Notes: **p o0.05; ***p o0.01 Environmental performance Hypotheses 111 Table IV. SEM results Economic performance Hypotheses GP H1a Not supported H2a GMan H1b Supported H2b GMar H1c Supported H2c H1d–H1e Supported H2d–H2e GDPa INV H1f Supported H2f EE H1g Not supported H2g IR H1h Supported H2h Note: aDistribution and packaging are combined Green supply chain management Not supported Supported Not supported Supported Not supported Supported Not supported Social performance Hypotheses H3a H3b H3c H3d–H3e H3f H3g H3h Not supported Supported Not supported Supported Supported Not supported Supported The findings of this study show that GSCM practices affected environmental performance positively by leading to environmental improvements. However, it seems that GSCM was not as effective as expected in affecting social performance, and especially economic performance. In the study, only three of the seven GSCM dimensions were correlated with economic performance. This may be due to the fact that the initial stages of GSCM usually require investment (Simpson et al., 2007), which may negatively impact the costs of Turkish businesses that are newly starting green practices. For this reason, it is not possible to say that Turkish businesses are on a sufficient level of maturity in green supply chain practices. 5.1 GSCM practices and economic performance The results of our study show that three of the seven GSCM dimensions were positively related to economic performance. These dimensions were green production ( β ¼ 0.234), green distribution and packaging ( β ¼ 0.230) and environmental education ( β ¼ 0.220). According to prior research, most of the effects of enterprises on the environment are related to production and distribution (Beamon, 1999). Since legal obligations are closely and directly related to these areas, firms initiate their environmental practices from production, distribution and packaging activities. Practices such as resource and energy saving, reduction of waste and using less packaging help firms develop their environmental performances, and since these are closely related to economic performance, they are rapidly adopted by firms. For example, many businesses prefer recycled packages because these packages are cheaper than others. Similarly, reducing packaging materials will reduce not only packaging costs, but also transportation costs (Carter et al., 2000). With their green production, distribution and packaging practices, businesses will be able to use their Table V. Hypotheses and results summary JMTM 30,1 112 resources more efficiently. This will allow enterprises to reduce their production costs and increase their efficiency. It was also mentioned in the literature that green production practices can help businesses improve their productivity (Luthra et al., 2016) and increase profits (Luthra et al., 2016; Hsu et al., 2016) and market share growth (Hsu et al., 2016). No significant relationship was found between investment recovery and economic performance in our study. This result is consistent with those of other studies indicating that investment recovery is less attracted to interesting developing countries (e.g. Vanalle et al., 2017; Eltayeb et al., 2011). This may be due to the high investment requirements of recycling activities (Geng et al., 2017). Because of the lack of recycling infrastructure, this dimension has not developed much in Turkey (Gilanlı et al., 2012). It maybe stated that investment recovery is at the beginning stage for Turkish firms, and more experience and technology investments are needed for them. Another highly noteworthy finding in the study was that there was no relationship between the dimensions of green purchasing and corporate sustainability. Green purchasing is an external GSCM dimension (Zhu et al., 2007a). Therefore, it is not up to only one firm to control or successfully implement this dimension. As stated by Hall (2000), participation of dominant organizations is needed for external GSCM practices to be successful because these firms are under constant environmental pressure, and they have sufficient impact on their suppliers. Therefore, there should be a strong relationship between the producer and supplier for the success of green purchasing practices. It was mentioned in the literature that green marketing practices increase the reputation and image of the business and lead to an increase in sales, and thus, they affect the economic performance of the business positively (Chan, 2005). In this study, however, no relationship was observed between green marketing and economic performance. This may be because, as some authors suggest, green marketing practices can initially lead to additional costs for companies (Welling and Chavan, 2010; Jain and Kaur, 2004). Research on green marketing in Turkey suggests that this concept is still in its infancy (Aslan and Çınar, 2015). In the study, no relationship was established between economic performance and internal environmental management. The need to adapt to internal procedures significantly limits opportunistic behavior of businesses and leads to an increase in operational costs. This may affect the economic performance of the business in a negative way (Cordeiro and Sarkis, 1997). It is very important to investigate how GSCM affects economic performance in terms of Turkish businesses which are trying to balance environmental protection and financial concerns. As it may be seen from the results of the study, the other dimensions of GSCM in Turkey (green production, green packaging and distribution, and environmental education), except for the three specified three dimensions, did not provide a financial return. As Bowen et al. (2001) also stated, environment-related practices usually do not provide economic benefit in the short run, but they do show economic benefits in the long run. It may be stated that the phenomenon of GSCM is still in its early stages in Turkey. Other studies in this field in Turkey also agreed with the results of this study (e.g. Altuntaş and Türker, 2012; Atrek and Özdağoğlu, 2014). 5.2 GSCM practices and environmental performance The results of our study show that five of the seven GSCM dimensions were positively related to environmental performance. These dimensions were green production ( β ¼ 0.299), green marketing ( β ¼ 0.274), green packaging and distribution ( β ¼ 0.352), internal environmental management ( β ¼ 0.161) and investment recovery ( β ¼ 0.185). It may be stated that the improvement in the environmental performance of businesses in Turkey stem substantially from these variables. The green packaging and distribution dimension is the variable that affects environmental performance to the highest extent. Green packaging is packaging a product in an environmentally sensitive manner, which reduces the environmental impact caused by packaging. One of the processes that maybe carried out for environmentally sensitive packaging is to reduce packaging material. This way, fewer resources will be consumed in addition to the fact that the amount of waste that is generated will be reduced. Another process is preferring reusable packages. Although these packages are initially more expensive than disposable packages, they will reduce procurement and waste costs, as they are used multiple times. Another process that maybe carried out for environmentally sensitive packaging is recycling. Through recycling practices, the amount of waste created by a business can be reduced (Zsidisin and Siferd, 2001). Green distribution tries to minimize environmental impacts caused by distribution. Green distribution contributes to the improvement of environmental performance by reducing fuel consumption, optimizing the distribution route and ensuring that containers are fully loaded (Kumar et al., 2015). In the study, no relationship was found between green purchasing and environmental performance. This may be due to the fact that green purchasing practices may focus on improving the environmental performance of suppliers, largely due to the company’s own environmental performance (Eltayeb et al., 2011). 5.3 GSCM practices and social performance Finally, the results of our study show that four of the seven GSCM dimensions were positively related to social performance. These were green production ( β ¼ 0.251), green distribution and packaging ( β ¼ 0.352), internal environmental management ( β ¼ 0.149) and investment recovery ( β ¼ 0.226). As it may be seen, GSCM practices positively affect not only the environmental and economic performance but also the social performance of businesses. Businesses that adopt and implement an environmentally sensitive production approach will be able to develop better relationships with the society through such sensitivities. With the help of green production activities, removal of harmful chemicals from the production process will prevent workers from being exposed to pollutants and dangerous substances. In the study, no relationship was observed between green marketing and social performance. In fact, green marketing is an important tool by which a business can develop relationships with all its stakeholders. However, Gottlieb et al. (1995) reported that the vast majority of green marketing practices were unsuccessful. The authors stated that the exaggerated and contradictory impression given to the consumer might be the cause of this situation. Such situations cause consumers to become increasingly insecure about green products. As a result, it is necessary for Turkish businesses to include more realistic and consistent messages in their promotional activities so that this dimension can improve social performance. In the study, no relationship was found between environmental education and social performance. Employees, managers and distribution channel partners need to be aware of environmental issues along with increased environmental pollution. Environmental education contributes to increased awareness of the environment and achievement of green strategy adopted by the business to reach a broad mass. However, it may take some time for green strategies to reach abroad mass. As in the case of green marketing, environmental education is not a practice whose outcomes we can observe in a short time. These are long running, self-sacrificing processes. In the study, no relationship was observed between green purchasing and social performance. This practice had an indirect effect on the business by obtaining green inputs, while the direct effect was on the suppliers. Eltayeb et al. (2011) found no relationship between green purchasing practices, and environmental outcomes, economic outcomes, cost reductions and intangible outcomes in Malaysia. Green supply chain management 113 JMTM 30,1 114 5.4 Managerial implications This study provides practical implications for both practitioners in the manufacturing context and policy makers. Most producers’ priorities in developing countries such as Turkey are to improve their economic situation and avoid economic risks. However, Hart (1995) argued that it is not possible for businesses that pursue short-term profits to be successful in the long run by ignoring the environment. This study reports the importance of acting with a win-win principle where profit objectives overlap with not only profit maximization but also social benefits. Furthermore, with this study, managers will be able to obtain information about the relative benefits of each green practice. The formula of a GSCM strategy is not a very simple matter. This is because, as a result of green practices, while some cost items increase (e.g. investment cost, operational cost, training cost, procurement cost), other cost items may decrease. It is, therefore, important for managers to conduct a cost-benefit analysis correctly. Our research results show that, especially with green production and green distribution-packaging practices, businesses can obtain some economic benefits. Green purchasing practices seem to have been neglected in Turkey. Green purchasing is an important element that will reduce the environmental impact of the product throughout its life. Turkish businesses need to establish closer relationships with their suppliers in environmental matters and support their suppliers in environmental practices. Another concept that is not adequately addressed by Turkish businesses is environmental education. Nevertheless, environmental education has a key role in the realization of green practices (Stone, 2000). With this practice, more effective cooperation can be realized with customers, suppliers and distribution channel partners on environmentrelated issues (Teixeira et al., 2016). Therefore, Turkish businesses should invest more in green education, and the gaps and needs in this area should be analyzed in an effective way. Investment recovery is another issue that Turkish businesses should focus on. In addition to the economic benefits it provides to businesses, it is a collection of activities that help conserve natural resources, save energy and reduce the harm to the environment by disposing off products that have completed their lives. Turkish businesses need to be encouraged more about recycling practices (both financially and educationally). Such assistance programs may allow Turkish producers to reduce the costs associated with implementing investment recovery programs and obtain significant financial improvements. Changes to processes, such as incentives, environmental policies and regulations, are not enough to achieve the desired outcomes. At the same time, there is a need for a set of regulations (e.g. forecasting, production, logistics) in the operational sense (Linton et al., 2007). Green marketing offers significant opportunities for businesses that want to relocate themselves and connect with other segments of the society, especially target consumers. While some businesses only try to achieve this by greening their advertisements, other businesses that are genuinely sensitive to the environment and incur additional costs for it are unable to achieve the desired results because they cannot adequately express themselves to consumers. Businesses that are sensitive to the environment in their operations need to benefit more effectively from persuasive communication, so that they can better express this situation. 5.5 Limitations and future studies Every effort was made at the design stage of this study to obtain reliable and valid findings as presented in previous sections. Nevertheless, several limitations of this study should be discussed in this section. This study focused on implementation of GSCM practices in manufacturing organizations. The model can also be modified to reflect other types of organizations, such as wholesalers and retailers. This study utilized the cross-sectional survey method. Causal inference cannot be explained due to the cross-sectional structure of the study. Nevertheless, the surveys were applied to sincere, knowledgeable and authorized people, and the validity and reliability of the collected data were ensured through credible statistical tests and an adequate sample size (Sezen et al., 2012). As mentioned above, there was no relationship between some of the variables in this study. In particular, GSCM could not show the expected effect on economic performance. Therefore, in future studies, these relationships maybe followed closely to investigate how GSCM affects economic performance. Although the number of studies conducted on environmental issues increases in Turkey, the number of empirical studies on GSCM is very limited. Since the direct effect between GSCM dimensions and performance was not measured before, we only measured the main effect between the two concepts. 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About the authors Sibel Yildiz Çankaya is Assistant Professor at Abant Izzet Baysal University. She earned her PhD Degree from the Gebze Technical University. Her research interests focus on supply chain management. Sibel Yildiz Çankaya is the corresponding author and can be contacted at: sibelyildiz@ibu.edu.tr Bulent Sezen is Professor of Operations Management at Gebze Institute of Technology. He graduated from the Department of Industrial Engineering in İstanbul Technical University. He received his MSc Degree from Industrial Engineering Department in Virginia Tech/USA. His PhD is from the Gebze Institute of Technology in Department of Business Administration. His research areas include operations management, logistics and supply chain management. For instructions on how to order reprints of this article, please visit our website: www.emeraldgrouppublishing.com/licensing/reprints.htm Or contact us for further details: permissions@emeraldinsight.com Green supply chain management 121