Rubrics for Advertisement Project Names: ________________________ ____________________________ Written Ad: 1. The ad has a title, headline, or heading 2. Ad copy is well written and appropriate 3. Artwork, if present, is nicely executed 4. Information contained is well-organized 5. Spelling, punctuation, and grammar are accurate 6. The ad is neat and clean 7. Ad contains the necessary information 8. Content is focused on the Thesis l 9. Ad fulfills all requirements of the assignment 10. Ad represents the student’s full potential 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 1. The topic of the medium meets the requirement 1 of the assignment 2. The presentation is well-researched 1 3. The content is accurate 1 4. The work indicates an understanding of the material 1 5. The presentation indicates ability to synthesize 1 6. The work contains all necessary information 1 7. The presentation is well executed/focused 1 8. Good technical use of medium 1 9. The work fulfills the requirement of assignment 1 10. Ad represents the student’s full potential 1 2 3 4 5 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 Artwork: (poster, brochure, etc.) 1. Art contains all the required items or info. 2. Art is clean and neat 3. Art is colorful/creative 4. Information is well-organized 5. Spelling, punctuation, grammar are accurate 6. Art shows an understanding of the concept/topic 7. Art contains all the necessary information or facts 8. Original Work 9. The information is focused on the thesis 10. Ad represents the student’s full potential Multimedia: 5 5 5 5 5 5 5 5 5 5