strategy is about making choices, trade offs, its about deliberately choosing to be different. It's like if you decided to go North, you can't reach South at the same time. In a nutshell, strategic positioning is different from operational effectiveness. Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. i.e. knowledge is not power, implementation is power.And at the same time, ideas are esay but implemetation is hard.