UNIVERSITY OF THE WEST INDIES
DEPARTMENT OF MANAGEMENT STUDIES
Entrepreneurial Studies MGMT 3032
Course Outline
Semester Two- 2022/2023
Number of Credits: 3
1 GENERAL COURSE INFORMATION
Course Title & Course Code
Text
Lecturer
Course Type:
Entrepreneurial Studies MGMT 3032
Zimmerer, Thomas W. & Scarborough, Norman M.
(2009) Essentials of Entrepreneurship &
th
Small Business Management. 8 Ed. New
Jersey: Prentice Hall.
Dr. Natasha Ramkissoon-Babwah & Julian Henry
Core
Elective
Co-Curricular
1
E-mail
Mode of Delivery:
natasha.ramkissoon-babwah@sta.uwi.edu
&
julian.henry@sta.uwi.edu
Face to Face supported by E learning resources and Mentorship Meetings
Class Times:
Wednesday 9:00 am -10:30 am & 10:30 am – 12:00 pm ( Zoom Mentorship Meetings Mr. Julian
Henry)
Course Provider:
Department of Management Studies
Teaching Methods: Lecturers, Group Discussions, Group Presentations, Case Studies, Guest
Speakers
Total Number of Assessments: 4
2 COURSE DESCRIPTION
This class addresses the unique entrepreneurial experience of conceiving, evaluating,
creating, managing, and potentially selling a business. The goal is to provide a solid
background with practical application of important concepts applicable to entrepreneurial
environment. Entrepreneurial discussions regarding the key business areas of finance,
accounting, marketing and management include the creative aspects of entrepreneurship. The
2
course relies on classroom discussion, participation, guest speakers, case analysis,
the creation of a feasibility plan, and building a business model canvas to develop a
comprehensive strategy for launching and managing a business.
3 Course Rationale
Students will need to draw upon their business education and experience, and apply it to the
task of launching a new venture with the aid of the Business Model Canvas and a Stress
Test Process. Students are expected to interact with the business community, advisors, be
able to work effectively in teams, and be active participants in classroom discussions and
exercises. This course will provide guidance on how to establish your own organization and
develop your entrepreneurial skills and leadership skills. The course will also allow you to
develop the technique of configuring a business enterprise along 9 functional areas by using
the
business model canvas.
4 Course Aims
To encourage and motivate students who are aspiring entrepreneurs and provide them with business
development tools to assist them to assess the viability of a business idea and use the Business Canvas
Model to configure a proposed business enterprise and the business concept to a panel of investors for
feedback and launch inputs.
3
5 Course Learning Outcomes
After completing this course the student should be able to:
1. Describe the role of small business in our society, economy and the world
& understand entrepreneurship in the local & regional context
2. Describe the type of personality characteristics, which tend to lead to successful
entrepreneurship.
3. Describe the challenges, rewards, personal satisfaction, and other
emotions associated with starting and operating one’s own business.
4. Analyze the major pitfalls involved in managing a small business and
understand how the small business owner can avoid them.
5. Develop analytical skills in evaluating a business enterprise and create a
business model canvas
6. Demonstrate knowledge of the technological and managerial functions involved
in start-up and operation of a small business, such as:
a. Selection of a particular type of business
b. Evaluation of demand for the particular product or service
c. Deciding on operational factors
4
d. Types and sources of financing and selection of revenue streams
e. Promotion: selection of the media, advertising, and budgeting and managing
customer relationships
f. Evaluation of competition and creation of suitable competitive strategies
g. Staffing and organizing the firm and human resource management while
identifying key partners or stakeholders in the business enterprise eco-system.
7.
Develop Presentation Skills to a Panel of Investors and Evaluators
8.
Undertake personal reflections to guide in the entrepreneurial process
5
6 Programme Goals and Course Learning Outcomes Matrix
Qualities of the Distinctive
UWI Graduate
A UWI Graduate of this
course will demonstrate the
Programme Level Learning Outcomes
At the end of the programme students will be able to:
following qualities:
1. A critical and
thinker;
Course Learning
Outcomes
At the end of the
course, students will
be able to:
Develop the analytical capabilities to deal
creatively with complex, unstructured
situations typical of those likely to be encountered
by managers in the workplace.
2. An effective
communicator with
good interpersonal
✓
that will enhance their effectiveness in
✓
Refer to
Outcomes 4-7
their future career
✓
skills;
3. IT-skilled and
information literate;
Acquire a set of transferable ‘soft’ skills
Refer to creative
Outcomes 1-7
Work independently and as a member of a
group in carrying out managerial /
technical business assignments.
Develop an overall critical appreciation of
the nature of broad management discipline
and the roles and responsibilities of a
manager in today’s complex business
environment.
✓
Refer to
Outcomes 1-8
Gain a thorough grounding in the
technical intricacies of the management
discipline subjects studied so as to provide a
basis for further academic study at even the
most demanding business schools and
6
Qualities of the Distinctive
UWI Graduate
A UWI Graduate of this
course will demonstrate the
Programme Level Learning Outcomes
At the end of the programme students will be able to:
following qualities:
Course Learning
Outcomes
At the end of the
course, students will
be able to:
for professional development in his/her
chosen field of management or business.
7
7 Course Assessment Description- 60% Coursework & 40% Final Examination
Assessment Type
Business Model Canvas
Group Project
LO
Y
LO
1
Y
LO
2
Y
LO
3
Y
LO
4
Y
LO
5
Y
LO LO- 8
6
7
N
N
Weighting Assessment Description
%
25%
Written report documenting the
business model canvas &
business idea
8
LO
Assessment Type
Business Pitch Group
Presentation
Y
LO LO LO
1
2
3
Y
Y
Y
LO
4
Y
LO
5
Y
LO
6
Y
LO- 8
7
N
Weighting Assessment Description
%
10%
Presentation of Business Pitch
8-10 PowerPoint Presentation followed
by a Question & Answer Session
9
Assessment Type
Final Examination
Mentorship &
Stress Test Meeting
LO
LO
1
Y
Y
Y
LO
2
LO
3
Y
Y
LO
4
Y
Y
LO
5
Y
Y
LO LO- 8
6
7
Y
Y
Y
Y
Y
Weighting Assessment Description
%
Y
40%
The final examination will comprise of one
case study with 2 questions.
Y
25%
Written report on the stress test process
E-mail: julian.henry@sta.uwi.edu
Submission Dates:
•
•
•
Class Presentations – March 22nd , March 29th & April 5th
Last Day to submit Report to Julian Henry via e-mail – julian.henry@sta.uwi.edu Monday April 17th 2023
Last day of class November April 5th 2023
8 COURSE STRUCTURE AND TOPICS OF STUDY:
Class sessions will be based on a mixture of lecture/discussions, cases and
classroom exercises and will cover the following topics:
1. The Entrepreneurial Context within the Caribbean Region
2. Ethnic Entrepreneurship Experiences within the Caribbean Region
3. Situational analysis and perspectives with respect to the small business
sector in Trinidad and Tobago
4. Business Ideas , Opportunity and Transformation and Demand Evaluation
5. Creativity and Innovation in Small Business Enterprises
11
6. Types of Small Business Organizations and Advantages & Disadvantages of each
7. Franchising for the Entrepreneur as a pathway for Entrepreneurship
8. Buying an Existing Business as a pathway for Entrepreneurship
9. The Business Canvas Model Context
10. Strategies for Developing Your Business Canvas Model for a proposed
Business Enterprise
11. The Marketing Plan for Entrepreneurial Businesses
12. E-commerce strategies for small business enterprises
13. Exporting and Connecting to the Global Markets
14. Human Resource Management and Leadership in a Small Business Enterprise
15. Sources of Financing for Small Business Enterprises
16. Building financial blueprints for a small business - Cash Flows etc
12
9 CLASS FORMAT
The course will be delivered utilizing a mixture of lectures; case analyses and discussion;
and the discussion of assigned readings, problems and experiential exercises. There will also be
guest lecturer presentation involving persons engaged in entrepreneurial activities in Trinidad. It is
the expectation of the lecturer that all assigned cases, problems and experiential exercises will be
thoroughly prepared prior to coming to class. Active class participation is expected of all.
10 STUDENTS ‘RESPONSIBILITIES
Since class sessions will be devoted to probing, extending and applying the material in the
readings Textbook and other academic resources it is the students’ responsibility to be
prepared for each session as presented in the course outline. Students can benefit from
going to a “study group” that meets and prepares for each session before class since this
will enable them to actively participate in presentations and class discussions and make
supported, substantial comments about the concepts and analyses that are being presented
during the class session.
All Students are encouraged to read the appropriate materials for each session, prepare
exercises given and to attend the Lecture sessions in order to get the maximum benefit of
the course.
13
11 GRADING SYSTEM
The University Regulations governing the GPA [Grade Point Average] for B.Sc. Degrees
in the Faculty of Social Sciences are:
Grade
A+
80–89
75–79
74
Good
BC+
C
F1
F2
F3
Mark (% Range)
90 – 100
Outstanding AExcellent B+
Very Good B
60–64
55–59
50–54
45-49
40–44
0-39
Grade Definition
Exceptional A
70–
65–69
Satisfactory
Fair
Acceptable
Unsatisfactory
Poor